Studio 3, Inc.

Lifestyle

Photographers Assistant reaching into on location lighting kit

Let’s Unpack This: A Look Inside Studio 3’s Location Lighting Kit

Posted on November 16, 2017

When shooting lifestyle or product photography on location in the Pacific Northwest you rarely know what you’re going to get. The rain gods in our home states of Oregon and Washington are prevalent and powerful. Deluge or mist, the Studio 3 team arrives on location prepared for anything.

How do we juggle variously lit environments, keep a tight timetable and budget, and still exceed our client expectations? Experience. We have perfected our method in the madness that is this glorious industry.  Now, thanks to the Internet and the power of social media marketing, we are able to share some of that wisdom with you.

What does the Studio 3, Inc. team need to create beautiful photography on location, you ask?

Be it a location shoot for Danner Boots, ShedRain Umbrellas, Amazon, or Kaiser Permenante our fail-safe location lighting kit includes;

  • Radio Slaves
  • 3 Lighting Stands
  • 3 ft. Soft box
  • Medium Umbrella
  • AA Batteries
  • CTB Gel
  • CTO Gel
  • Light Meter

This minimalistic kit is best used for atmospheric, lifestyle, and commercial work.

“[This lighting kit] is best used in situations where your key light is the light already available. When working on location you’re supplementing available light with the strobes you bring with you. An important part of that is to match the color temperature of that available light—we do this using gels [CTB or CTO]. This allows you to separate your subject from the background and really focus the viewer’s attention on the product. ” – Joshua Romberg, Photographer

In need new lifestyle photography for your next campaign? Give us a shout; we’ll get the gear.

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Brand Identity; Telling YOUR Story Through Photography and Video

Posted on August 11, 2017

In an era of constant online noise, brand identity becomes quintessential. Customers are seeking not only quality, but also an authentic buying experience; the real people behind the business. They are seeking companies with similar values and lifestyles as their own.

How do you build an unmistakable brand identity? How do you tell your story? Whether you are creating a new ad campaign, or updating your catalogue’s product photography, every image should speak to your customers.

Once you have defined your brand, you can begin to effectively market it. That’s where we come in. Studio 3, Inc. works with you to create personal visual solutions. We show the world how awesome you are.

Let’s take a closer look at how different photos craft different emotional responses. In other words, what your photography is saying about your brand.

1.   Your Colorways; Cool vs. Warm

View over Side of Boat  — Studio 3, Inc.

Colors evoke emotion. Cool colors calm, while warm colors educe action—like this photo for Nike that encourages me to get out of this chair and go for a run.

Nike Athlete Running  — Studio 3, Inc.

2.   Your Lighting; Studio vs. Natural

Whether your image is sun-soaked or sleekly structured, the quality can’t be compromised.

Glass of Whiskey with Ice Dropped In  — Studio 3, Inc.

This beautiful cocktail shot for Seattle Magazine is captured with a splash! Inspiring thought on what a customer should do next (hint: buy some whiskey). Need help deciding? Here are Five new Washington Whiskeys to Try.

Two Smiling Women Drinking Coca Cola  — Studio 3, Inc.

Embracing the brand identity of Coca-Cola, natural lighting was used to flood the scene with a sense of summer. Now that’s affective lifestyle photography.

3.   Your Audience; Outdoor vs. Luxury

Who is your target market? What do they value? Creating environments for your product takes target market research.

Hiker Wearing Danner Boots  — Studio 3, Inc.

What better way to appeal to Danner Boot’s outdoor customer, while staying true to the Brand’s value of craftsmanship, than to put their boots to the test in the Pacific Northwest.

“Hold a Danner boot in your hand and you’ll notice the hand crafted precision. Try it on and you’ll feel the difference. Test it against the elements and you’ll appreciate the value of a product that is built to last.”   -Danner, Since 1932

Jimmy Choo Red Shoes  — Studio 3, Inc.

However, when your marketing luxury like Jimmy Choo, the environment changes with the contrasting brand identity.

“A 21st Century Luxury Accessories Brand, with shoes at its heart, offering an empowered sense of glamour and a playfully daring Spirit.”   – Jimmy Choo

4.   Your Appearance; Organic vs. Styled

Cook Making Pasta  — Studio 3, Inc.

Are you showing a process or presenting it’s end result? As brands and agencies move towards targeting the holistic customer, we see the shift manifest in an increase of lifestyle photography… And that’s in addition to the perfect product shot, 360-degree spin, and detail so good you can almost feel it. It’s a comprehensive marketing approach. You are your brand, and we are your people for all things photography, videography, and retouching.

Plate of Pasta  — Studio 3, Inc.

5.   Your Quality; iPhone vs. Professional Photographer

If you think it’s expensive to hire a professional, just wait until you hire an amateur… said a brilliant person. After meeting with a client, and doing a little research on their product, we stumbled upon this brilliant blog post that couldn’t say it any better.

“It’s amazing how big of a difference having really nice pictures of your space can make. A few months ago I ran an informal experiment (as research for another project) where I listed my apartment for rent on craigslist. They were both the same price, in the same area. One listing had really nice pictures taken with a high quality dslr and wide angel lens and the other had badly lit pictures taken with my iPhone. The listing with the nice pictures got 10x the emails.”   – Jon Wheatley of Need/Want

Maybe it’s obvious, but maybe not. In today’s digital age everyone has a camera in their pocket, and iPhone 7s are promoted as so good they can be used for magazine covers and advertising (We won’t name names). We are bombarded with mediocre images… like this production still that I took versus Craig Wagner’s beautiful image masterfully finished by digital artist Michelle Smith. See the difference?

 — Studio 3, Inc.
 — Studio 3, Inc.

Regardless of the project or scope, Studio 3, Inc. works with our clients, building relationships and crafting the perfect image for their brand. If you have yet to work with us, what are you waiting for? Drop us a line, let’s put our heads together to create something beautiful.

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I Have a Therapist, Her Name Is Nature

Posted on July 7, 2017

Studio 3, Inc. has commissioned a new tourist attraction in the shadow of the Space Needle. When we’re not moving mountains for clients, we are painting them. With artist and mountain-man Trace Gough’s mural, we have brought a bit of the PNW beauty to our own backyard. How is that for the highest quality visual solutions? Come by, check it out, and while you’re here let’s talk photography, videography and retouching.

“The mural is my interpretation of a photo taken while climbing in the Cascade Mountain Range. The photo was taken very early in the morning, from a high camp near the Neve Glacier in North Cascades National Park.  I’ve been all over the Cascades, and this is hands-down one of the prettiest places, though laborious to get to. There was a layer of haze hanging in the valleys to the north.  “ – Trace Gough, Artist

10540694 861590417184306 9110136454327137472 o (1)  — Studio 3, Inc.

Inspiration Image photographed and painted by Trace Gough @Studio 3, Inc.

 

Transforming a storage container into a mural in 7 easy steps:

Step 1: Power washing and prepping the storage container, or “the can” as we at Studio 3, Inc. fondly refer to it.

pressure washer  — Studio 3, Inc.

Step 2: Use the Grid Method to enlarge the reference image onto the scale of your surface.

Outlining Mountains  — Studio 3, Inc.

Step 3: Outline the mural in sharpie or paint.

Mountains Outlined  — Studio 3, Inc.

Step 4: Start from the back, painting first the sky, then the mountains.

IMG 6119  — Studio 3, Inc.

Step 5: Gradually get darker as you paint your way forward, creating depth of field.

IMG 6123  — Studio 3, Inc.

Step 6: Save the details for last, enhancing the “wow” factor with textured ridges and moody clouds.

IMG 6219  — Studio 3, Inc.

Step 7: Step back and admire your work, you’ve just created a masterpiece.  (Now if only we could paint that house in the background).

Trace Gough and Mural  — Studio 3, Inc.

Finished Mural  — Studio 3, Inc.

 

 

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Meet the Marketers

Posted on May 5, 2017

Studio 3, Inc. has added new members to our close-knit team, and we would like to introduce them to you. Jack Biehn has an impressive resume for his young age. He is already fast at work developing client relationships in the Portland and Seattle markets in his role as Ambassador of Accounts. If you haven’t already met him, stop in, or give us a call. We have a feeling you will like him, it’s hard not to.

Studio Portraits  — Studio 3, Inc.

“Born and raised in Portland, OR, I am a Portlandian down to my very core. Being raised in a family where advertising and the arts were important, I was fortunate enough to know what I wanted to do from an early age. My other passion besides the arts growing up was sports. Playing football in high school and some in college, I learned the discipline that helped me succeed in whatever venture I decided to go into! Being everything from a Market Research Analyst to an Assistant Manager at Voodoo Doughnuts, I never knew quite where life was going to take me, until one day Account Management chose me.

After being in a creative space, and being part of so many amazing campaigns, there is no looking back. You can find me on my days off traveling to the coast, in the tattoo parlor, getting my ink touched up, or on adventures to parts unknown!”

Jackson Biehn on location in Seattle  — Studio 3, Inc.   Eva Goldfarb on Location in Portland  — Studio 3, Inc.

Eva Goldfarb has already put on a few hats at Studio 3, Inc. She is busy creating social media campaigns for our photography studios Portland and Seattle as well as assisting on the Portland production team. Let’s get social! Check out what Eva has been up to on Twitter, Facebook, and Instagram, and gain an inside view of what it’s like to work with Studio 3, Inc.

Studio Portraits  — Studio 3, Inc.

“I slay in the kitchen and in the studio. My artistic eye and word witticism keep my marketing material funky fresh. Stereotypes of the solitude writer aside, I love people and am quick to pick up a quirky conversation with just about anyone. Moving to the PNW after an epic six-month cross-country trip, Portland glistened as the best city to be a creative, foodie, and adventure seeker.

After receiving my degree in Arts Management, I served my time in the service industry and traveled as much as I could—gaining insight into the global art sector and collecting ideas. Having finally found my idiosyncratic home, it’s time to flex my marketing muscles.”

 

 

 

 

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Stepping On-Location with Studio 3, Inc.

Posted on April 10, 2017

Three weeks into the job and it was time for my first on-location shoot with Studio 3, Inc. I boarded Bolt Bus, a company favorite, and set off for Seattle, eager to see Studio 3, Inc.’s cool studio space in the shadow of the Space Needle.

Screen Shot 2017 04 05 at 12.59.41 PM  — Studio 3, Inc.

The day started with Chanel Everett, the studio’s Princess of Production, hand selecting an Adidas wardrobe that interpreted the clients’ art direction. With a mood board compiled of different lifestyle, apparel and shoe photography, we set off for the previously scouted Seattle setting.

Screen Shot 2017 04 05 at 1.01.40 PM  — Studio 3, Inc.

Two vintage cars, a cooler, breakfast, lunch, snacks, racks of athletic apparel, dope enough to make any rapper weep, and the slaying photography skills of Studio 3, Inc.’s Trevor Boone—all the ingredients needed for success. I loved the Seattle cityscape, lifestyle photography theme and getting to assist with production stills.

Screen Shot 2017 04 05 at 1.00.01 PM  — Studio 3, Inc.

The location was picked to compliment the Seattle rapper’s song “Hometown.” Bringing the urban background of the city into portrait photography, Trevor Boone was able to capture stunning duality that showcased not only his professional talent, but the personality of Raz Simone and an edge to Adidas footwear photography.

Screen Shot 2017 04 05 at 1.00.20 PM  — Studio 3, Inc.

Images just came through the Studio 3, Inc. digital team, and we are stoked! Our in-house digital department works closely with our photographers and marketing team—removing power lines, clearing alleyway undesirables, and bringing the client’s vision to life every time. Check out a few of our favorite shots from the day.

Screen Shot 2017 04 05 at 1.00.58 PM  — Studio 3, Inc.

We will be dropping more images from the shoot, so be sure to follow us on Twitter, Instagram and Facebook. When you decide to become a part of the fun, give us a call or stop by one of our studios to talk photography, video and serious retouching skills.

Screen Shot 2017 04 05 at 1.01.14 PM  — Studio 3, Inc.

Screen Shot 2017 04 05 at 1.01.50 PM  — Studio 3, Inc.

Written by: Eva Goldfarb, Marketing Coordinator @ Studio 3, Inc.

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Chatting with Studio 3 Co-Founder, Jim Felt

Posted on October 25, 2016

Studio 3 has was established in 1978 by three high school buddies. We sat down with one of the founding members, Jim Felt, to learn a little more about his lengthy career in photography.

How long have you been a photographer?
I got my first camera in 8th grade but it didn’t occur to me then I would become a photographer and remain a photographer.

skater empty pool  — Studio 3, Inc.

What was the biggest “uh oh” moment you can recall having on a set?
We forgot our light meter for a shoot in Oklahoma City. The shoot was during a sunset and we needed that light meter. We called every shop in town and of course nobody had anything for us to use. So I went ahead took the photo without a light meter and it turned out perfect anyway. The client never knew.

pilot sunset  — Studio 3, Inc.

 

What was the most innovative “MacGyver moment” you’ve had on set?
I was at the Redstone Arsenal in Alabama getting ready to shoot a space shuttle. The shuttle flew in on a 747 and we were there to do a mid-operation shoot. The problem was, how was I going to light this thing? I realized that this military base was full of firemen, so I walked up to them and asked them, “Hey, can we use your spotlights to light up this space shuttle?”  They agreed and we got the firemen to use the spotlights on their trucks to light up the shuttle.

spaceshuttle 747  — Studio 3, Inc.

 

What was the craziest thing you caught on camera that wasn’t for a shoot?
It was 1968 and rioting over the assassination of Martin Luther King Jr had begun in the Lloyd Center area of Portland. My buddy and I were cruising around and pulled up to the completely empty parking lot of the Lloyd Center Mall. Armed with our Nikons, we approached the mall and it looked abandoned, except for the cop cars that were parked inside of the mall. We proceeded to walk around taking photos of this creepy, empty mall when finally we hear a voice, “What the hell do you think you are doing here?” It was the police, with their guns. They were telling us to leave and even tried to take our film. We had cameras and they had tommy guns.

jim portrait  — Studio 3, Inc.

 

There have been some unbelievable moments that I’ve captured over the course of my photography career (some planned, some un-planned) and I wouldn’t trade my experience for any other profession in the world. It’s been exciting to watch Studio 3 grow through the “film-days”, into digital, and I can’t wait to see what happens next as we move into virtual/ augmented reality!

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Time Will Tell…

Posted on March 28, 2016

watch briefcase unionstation  — Studio 3, Inc.

LaCoste’s stylish watch blends elements of dignified grace and exquisite fashion. Its dynamic look requires a dynamic image that only Studio 3 can deliver.  Photographer Trevor Boone pulled out all of the stops, shooting in Seattle’s Union Station, a backdrop uniquely suited to reflect LaCoste’s class and refined elegance.

camera flash model  — Studio 3, Inc.

Using mostly natural light, Photographer Trevor Boone turned the bustling public area into his own personal playground as he navigated through the uncontrolled environment with skill and precision.  The result is a backdrop with character, proving that Studio 3 can shoot anywhere and everywhere.

model bench briefcase  — Studio 3, Inc.

model table windows  — Studio 3, Inc.

Not only will our team locate a picture-perfect setting, we’re also experienced in hiring the right talent for your project whether that means partnering with agencies or holding open casting calls in our studios…. and if you need some cute kittens to get the puurrrrrfect image, we can handle that too! 

model umbrella doors  — Studio 3, Inc.

 Studio 3 is the premiere photo studio in the Pacific Northwest specializing in long-term partnerships with the top companies in their field.  Now is the time to reach out and bring a spotlight to your brand with precision and authority.

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Keep Kissing Boys in the Street

Posted on February 12, 2016

Keep Kissing Boys on the Street song title graffiti art with rose petals  — Studio 3, Inc.If you haven’t yet heard Greg Holden’s song “Boys in the Street” it’s high time you must. Profiled by Time and the Huffington Post, Holden is an artist who identifies as straight, but wrote the song in support of his gay friends. The song tugs on the heartstrings with a powerful message about gay acceptance and love.

Spied in L.A., Nashville, San Francisco, Brooklyn, and now Portland, a stencil reading “Keep Kissing Boys in the Street” has been popping up (in response to the father’s accusation that the son had been “kissing boys in the street” in the song). This Valentine’s Day the Studio 3 Team gave this street art stencil the loving touch with some on-location photography, falling rose petals, and a digitally-enhanced sparkle. Let love, tolerance, and acceptance reign in all your relationships – and keep on kissing those boys in the street. (And check out the Instagram hashtag #boysinthestreet for more!)

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5 Things to Consider When Hiring a Professional Photographer

Posted on February 9, 2016

It can be tough to find the perfect photographer for your images. Who to work with? How do you know what you’re getting? What will ensure the quality of the final image…and a great outcome? When weighing portfolios and websites, it is necessary to look at these 5 areas before you make that professional photographer hire:

Arm wearing Leatherman tread tool bracelet reaching for cocktail drink on table  — Studio 3, Inc.

1. Capabilities: Do they have a portfolio of similar work? Do you see something congruous with your ideas (a similar style for the photography, for example) – that would lead you to believe that they can do this for you too? If you don’t see a professional photograph similar to your concept, that doesn’t mean the photographer in question is incapable of producing the work…it just leaves more up to chance. Go through the portfolio carefully to see if you can envision this particular person creating a photo evocative of your vision.

Espresso coffee cups and cookies for afternoon tea on tabletop  — Studio 3, Inc.

2. Experience: Who have they worked with? Who are their advocates? Do they have a roster of clients that speak to their abilities…or are you unsure of who their clientele are? Do you see behind-the-scenes shots or shoots referenced on their social media channels? Do you hear clients singing their praises…or just crickets? Basically the question is whether they have the experience and the chops to execute the shoot you envision…as well as the experience to deal with anything that could potentially go wrong. And right it immediately. And make it amazing.

Cowboy rancher with 2 horses on location on rural ranch  — Studio 3, Inc.

3. Professionalism: How professional do they seem? Website, social media, email interactions, project management – are they on top of things or do they seem to drop the ball? Do they have a Team that handles whatever you could need on your project? Do you feel taken care of? Is their focus on YOU? This is an area where, if something is amiss, it is usually obvious immediately. From your first interaction to your last, you should feel that you can trust the professional you’ve chosen, and that they have all the i’s dotted and t’s crossed.

Construction worker polishing rust off railroad tie with Stanley pneumatic grinder tool, making sparks  — Studio 3, Inc.

4. Quality: Is the overall feel of the photographer’s work high-quality with a great deal of thought put into it…or do you see slapdash mistakes? How is the styling, the lighting, the sharpness of the photo? Do all the details cohere to create a uniform story? Is nothing overlooked? Do all the elements support the story…or detract? When you feel a balanced harmony when looking at the photograph, the overall quality will shine through.

Spicy fried chicken pieces with Asian sauce on wax paper picnic lunch  — Studio 3, Inc.

5. Results: A photo is a means to an end. Will it make people stop in its tracks…or will it be glossed over? Will it tell the story you want it to…or will it miss the mark? A lot of this relies on your gut feeling about your photography partner prior to the shoot…but you can also make an educated guess based on the work in the photographer’s portfolio. You also need to define what would be a success for the photography you need…and how to gauge the results once complete.

If you haven’t gotten the results you’ve been looking for from your photography provider, maybe it’s time to switch. The Team at Studio 3 is always here to partner with you to execute your vision…and push your campaigns to the next level. Give us a ring and see.

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Curing Those Winter Blues

Posted on January 13, 2016

Curing the winter blues can be a daunting task. Everywhere we look people are giving advice. Bake cakes, learn to knit, read 500 books, you know, the works. After awhile, you’ll realize nothing is kicking that booty into gear. That’s why we’re here to help.  Introducing 5 things YOU can do to cure your winter blues, S3 style.

Think none of your photos are turning out nicely because of those gloomy and dark skies? Think again when you look at this beautiful beverage, taken right here at Studio 3 – ice cold, smooth, and ready for you to take a sip. Hydrate, Hydrate, Hydrate is the buzz word for 2016 – it’ll help the hibernation process go a bit smoother.

Oh, do you think this would count as bottled water in San Francisco?

water carton black white  — Studio 3, Inc.

Find yourself a Marquis Swim Spa – it’s the ultimate experience, and will seriously enhance your lifestyle. (PS. you’re doubly lucky to find one indoors).

Marquis Spas  — Studio 3, Inc.

Let’s take a moment and thank the powers that be for the piles and piles of snow on our PNW mountains. This weekend when you get out your board and hit the slopes, look your best and we’ll meet you on location (great natural light), and don’t forget the outdoor clothing.

winter snowboard blue  — Studio 3, Inc.

Don’t give up on your exercise routine even if that glance outside makes you want to throw down your running sneakers and make a b-line for the couch. There’s plenty of places for indoor running in Portland & Seattle. With the faint hum of a heater, it’ll feel warm and sunny inside. Another tip: run the stairs instead of taking the elevator. Your thighs will thank us later.

running indoors bridge   — Studio 3, Inc.

Last but certainly not least, when did square dancing NOT become a thing?!? Let’s bring it back, people!  Make sure to read the “Square Dance Do’s and Don’t,” and bring out the poodle skirts, pettipants and professional low-heeled shoes.

sqaure dancing twirl blue yellow  — Studio 3, Inc.
Don’t be a square. Twist, turn, and twirl your way over to Studio 3 for a kick-ass time.

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