Studio 3, Inc.

Spaces & Places

Photographers Assistant reaching into on location lighting kit

Let’s Unpack This: A Look Inside Studio 3’s Location Lighting Kit

Posted on November 16, 2017

When shooting lifestyle or product photography on location in the Pacific Northwest you rarely know what you’re going to get. The rain gods in our home states of Oregon and Washington are prevalent and powerful. Deluge or mist, the Studio 3 team arrives on location prepared for anything.

How do we juggle variously lit environments, keep a tight timetable and budget, and still exceed our client expectations? Experience. We have perfected our method in the madness that is this glorious industry.  Now, thanks to the Internet and the power of social media marketing, we are able to share some of that wisdom with you.

What does the Studio 3, Inc. team need to create beautiful photography on location, you ask?

Be it a location shoot for Danner Boots, ShedRain Umbrellas, Amazon, or Kaiser Permenante our fail-safe location lighting kit includes;

  • Radio Slaves
  • 3 Lighting Stands
  • 3 ft. Soft box
  • Medium Umbrella
  • AA Batteries
  • CTB Gel
  • CTO Gel
  • Light Meter

This minimalistic kit is best used for atmospheric, lifestyle, and commercial work.

“[This lighting kit] is best used in situations where your key light is the light already available. When working on location you’re supplementing available light with the strobes you bring with you. An important part of that is to match the color temperature of that available light—we do this using gels [CTB or CTO]. This allows you to separate your subject from the background and really focus the viewer’s attention on the product. ” – Joshua Romberg, Photographer

In need new lifestyle photography for your next campaign? Give us a shout; we’ll get the gear.

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Carousel Horses abandoning their post

Digital Retouching, Can you Didg’ it?

Posted on October 17, 2017

“Keep away from people who try to belittle your ambitions. Small people always do that, but the really great make you feel that you, too, can become great.”
― Mark Twain

The million dollar question: What sets us apart from all of the other photography studios in the PNW? Well, quite a few things. But it’s hard to talk about them all in 500 words, so I am going to focus on our in-house digital department.

Not only are our digital artists pixel-perfect, they have the ability to turn photos around faster than I can type this sentence. No, we’re not a marketing agency, but we love working with them. We are photography pioneers. We look past the norm and find answers to questions you have yet to ask. How? Magic. Or Intuition, as they call it nowadays.

DA Seaplane red dress fragments digital art 1500  — Studio 3, Inc.

Our award-winning photographers work closely with clients and the digital artists who render our images flawless. Communication is our biggest secret for success.

“Without each other, the quality standards we achieve here would not be possible.” -Craig Wagner, Photographer

 — Studio 3, Inc.
 — Studio 3, Inc.

“Having an in-house [digital department] allows me to have face-to-face conversation before, during, and after a shoot. Whether we’re discussing how we should approach a job, or what my intention was in how I shot it, I have the asset of having a digital team that feels like an extension of myself.”

Craig Wagner, Photographer

Our digital team not only makes photos look better in post, they help the photographers shoot more efficiently. It’s photography plus.

“I have the opportunity to talk directly with clients, nipping problems in the bud, saving everyone time and money. We remove a step for the client without compromising the photos.” –Michelle Smith, Lead Digital Artist

 — Studio 3, Inc.
 — Studio 3, Inc.

Working with a vast array of clients, we have shot some behemoths over the years; trains, planes, and automobiles to name a few. That’s a lot of surface area to make drop-dead gorgeous, which is why we keep stylists on the ready to spot check, scrub out smudges, and make sure each vehicle’s best side is showing. But we don’t have favorites. Whether it be a fleet for Freightliner, or a detailed shot of a Leatherman tool, each job gets the same level of attentiveness and digital mastery.

“It all breaks down to textures and tones. Fifteen minutes of proper styling and lighting prep during a shoot can save an hour of digital retouching.” –Michelle Smith

So what’s next? We are dreaming up bigger and better ways to make you look fabulous. Stay tuned, we’re 40 years young and constantly evolving.

 — Studio 3, Inc.
 — Studio 3, Inc.

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I Have a Therapist, Her Name Is Nature

Posted on July 7, 2017

Studio 3, Inc. has commissioned a new tourist attraction in the shadow of the Space Needle. When we’re not moving mountains for clients, we are painting them. With artist and mountain-man Trace Gough’s mural, we have brought a bit of the PNW beauty to our own backyard. How is that for the highest quality visual solutions? Come by, check it out, and while you’re here let’s talk photography, videography and retouching.

“The mural is my interpretation of a photo taken while climbing in the Cascade Mountain Range. The photo was taken very early in the morning, from a high camp near the Neve Glacier in North Cascades National Park.  I’ve been all over the Cascades, and this is hands-down one of the prettiest places, though laborious to get to. There was a layer of haze hanging in the valleys to the north.  “ – Trace Gough, Artist

10540694 861590417184306 9110136454327137472 o (1)  — Studio 3, Inc.

Inspiration Image photographed and painted by Trace Gough @Studio 3, Inc.

 

Transforming a storage container into a mural in 7 easy steps:

Step 1: Power washing and prepping the storage container, or “the can” as we at Studio 3, Inc. fondly refer to it.

pressure washer  — Studio 3, Inc.

Step 2: Use the Grid Method to enlarge the reference image onto the scale of your surface.

Outlining Mountains  — Studio 3, Inc.

Step 3: Outline the mural in sharpie or paint.

Mountains Outlined  — Studio 3, Inc.

Step 4: Start from the back, painting first the sky, then the mountains.

IMG 6119  — Studio 3, Inc.

Step 5: Gradually get darker as you paint your way forward, creating depth of field.

IMG 6123  — Studio 3, Inc.

Step 6: Save the details for last, enhancing the “wow” factor with textured ridges and moody clouds.

IMG 6219  — Studio 3, Inc.

Step 7: Step back and admire your work, you’ve just created a masterpiece.  (Now if only we could paint that house in the background).

Trace Gough and Mural  — Studio 3, Inc.

Finished Mural  — Studio 3, Inc.

 

 

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Stepping On-Location with Studio 3, Inc.

Posted on April 10, 2017

Three weeks into the job and it was time for my first on-location shoot with Studio 3, Inc. I boarded Bolt Bus, a company favorite, and set off for Seattle, eager to see Studio 3, Inc.’s cool studio space in the shadow of the Space Needle.

Screen Shot 2017 04 05 at 12.59.41 PM  — Studio 3, Inc.

The day started with Chanel Everett, the studio’s Princess of Production, hand selecting an Adidas wardrobe that interpreted the clients’ art direction. With a mood board compiled of different lifestyle, apparel and shoe photography, we set off for the previously scouted Seattle setting.

Screen Shot 2017 04 05 at 1.01.40 PM  — Studio 3, Inc.

Two vintage cars, a cooler, breakfast, lunch, snacks, racks of athletic apparel, dope enough to make any rapper weep, and the slaying photography skills of Studio 3, Inc.’s Trevor Boone—all the ingredients needed for success. I loved the Seattle cityscape, lifestyle photography theme and getting to assist with production stills.

Screen Shot 2017 04 05 at 1.00.01 PM  — Studio 3, Inc.

The location was picked to compliment the Seattle rapper’s song “Hometown.” Bringing the urban background of the city into portrait photography, Trevor Boone was able to capture stunning duality that showcased not only his professional talent, but the personality of Raz Simone and an edge to Adidas footwear photography.

Screen Shot 2017 04 05 at 1.00.20 PM  — Studio 3, Inc.

Images just came through the Studio 3, Inc. digital team, and we are stoked! Our in-house digital department works closely with our photographers and marketing team—removing power lines, clearing alleyway undesirables, and bringing the client’s vision to life every time. Check out a few of our favorite shots from the day.

Screen Shot 2017 04 05 at 1.00.58 PM  — Studio 3, Inc.

We will be dropping more images from the shoot, so be sure to follow us on Twitter, Instagram and Facebook. When you decide to become a part of the fun, give us a call or stop by one of our studios to talk photography, video and serious retouching skills.

Screen Shot 2017 04 05 at 1.01.14 PM  — Studio 3, Inc.

Screen Shot 2017 04 05 at 1.01.50 PM  — Studio 3, Inc.

Written by: Eva Goldfarb, Marketing Coordinator @ Studio 3, Inc.

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Keep Kissing Boys in the Street

Posted on February 12, 2016

Keep Kissing Boys on the Street song title graffiti art with rose petals  — Studio 3, Inc.If you haven’t yet heard Greg Holden’s song “Boys in the Street” it’s high time you must. Profiled by Time and the Huffington Post, Holden is an artist who identifies as straight, but wrote the song in support of his gay friends. The song tugs on the heartstrings with a powerful message about gay acceptance and love.

Spied in L.A., Nashville, San Francisco, Brooklyn, and now Portland, a stencil reading “Keep Kissing Boys in the Street” has been popping up (in response to the father’s accusation that the son had been “kissing boys in the street” in the song). This Valentine’s Day the Studio 3 Team gave this street art stencil the loving touch with some on-location photography, falling rose petals, and a digitally-enhanced sparkle. Let love, tolerance, and acceptance reign in all your relationships – and keep on kissing those boys in the street. (And check out the Instagram hashtag #boysinthestreet for more!)

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17 Ways to Get Your Clients to Love You: A Studio 3 Guide

Posted on August 12, 2015

Collage of Studio 3, Inc. team member employee portraits  — Studio 3, Inc.We’ve been in business a long time, working with some clients for a decade or more. To us, the client relationship is paramount, and we go above and beyond to nurture it. What would you experience if you were a client of ours? Here are some direct quotes from our Team Members about what we mean when we speak of “Studio 3 Customer Service:”

Client Relationship Manager Jessica Lynes:

We take the time to anticipate our clients’ needs, ensuring that they have exactly what they need/want before they even know that they need or want it!

We always have their “favorites” when they’re here: foods, drinks, music, etc. is met with a “Wow! Thank you so much, I can’t believe you remembered!”

Portland Producer Liz Swales:

We get the client’s job done: efficiently, flawlessly, and simply, while exceeding their their expectations.

We take care of them like royalty…AKA feeding them fun and amazing food!

Chaos Wrangler Niki Gillespie:

We streamline the behind-the-scenes details to ensure the smoothest client experience. Clients love our process but never are over-aware of it. No bottlenecks.

Seattle Producer Kaitlin McMillan:

We will do anything! If the client wants it done, we’ll get it done for them – no hesitation or questions. Any budget, any client, any person, any product… we have a solution for even the most difficult of requests.

We create an “atmosphere” while a client is on set: you can bring your laptop and do work, you can play ping pong when you’re just here tagging along for a shoot, you can watch the news and drink coffee with your feet up on a couch. We inspire creativity and hard work all while in great company.

Digital Artist Carl Beery:

Clients appreciate our experience in pre-media print and web production. Knowing how print collateral and websites are built helps me ask the right questions before problems arise.

Years of experience interpreting markup also helps us make the edits that clients want to see, ensuring a flawless final outcome for all.

Digital Artist Tom Radio:

We make the impossible POSSIBLE when it comes to post-production!

Video Director David King:

We care about building relationships throughout the creative process and we keep client satisfaction as our #1 goal.

Photographer David Bell:

Listen. Pay Attention. Make them the most important thing happening then and there. Make it fun.

Photographer Craig Wagner:

We always try to give our clients more than what they’re initially asking for (like different angles on the same setup), and we are ultimately flexible when working. We won’t consider the creative brief set in stone, and are bold enough to run with an idea, which clients appreciate on set.

Photographer and Studio 3 co-founder Henry Ngan:

By offering them any level of service they need to make their projects a success.

By thinking out of the box creatively to provide a unique vision and fresh look.

Photographer and Studio 3 co-founder Jim Felt:

We always follow through on our promises.

We care about the future relationship with every single client. We value their friendship and the ability to create fun images for them. We are proud of our relationship with each and every client, large or small.

Can’t wait to experience what it’s like to be a Studio 3 client? Reach out and bring us your next project. You’ll experience all of the above…and more.

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Pick Up The Phone!

Posted on July 8, 2014

Stressed about your company’s visual needs? Would you rather spend time having fun in the sun? Let Studio 3 ease your mind this summer. We’ve been smashing out countless videos back to back, while continuously providing outstanding photography and flawless production. Oh, did we also mention that our digital team is amaze balls? Trust us, you don’t want to be the only tanless, overworked one at the company party because you didn’t know about Studio 3. Save the embarrassment of all the “are you kidding me?” looks. We’ll make sure you meet that crazy deadline. There’s no reason to miss out on all the perks of working with Studio 3. And no reason to keep on reading, you’re wasting precious beach time – make a Pina Colada, and start dialing!! Make that golden phone call!!!

CW 15086T Pop phone PR 1500  — Studio 3, Inc.

And to make it that much easier, if you didn’t have our number yet, here ya go:

Portland Studio 503.238.1748, ask for Dalcetta

Seattle Studio 206.282.0939, ask for Marcella

 

 

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Stop, Drop, & Knoll

Posted on July 1, 2014

Coined in 1987 by Andrew Kromelow, Knolling is the process of arranging like objects in parallel or 90 degree angles as a method of organization.

Kromelow worked as the janitor for Frank Gehry’s furniture fabrication shop, which at the time was designing for Knoll, Inc. Knoll is known for its angular and modern designs and has over 30 pieces recognized and displayed in the Museum of Modern Art (MoMA). Each night when Kromelow would go to clean-up, he would arrange Gehry’s tools in the form of 90 degree angles for order, visibility, and optimal use. Kromelow called this process “Knolling.”

Years later when contemporary artist, Tom Sachs began working at the fabrication shop he adopted Kromelow’s style of organization as a form of art. He became so inspired by it that he came up with his own personal matra of “Always be Knolling.” This was modeled after Gehry’s famous in-house saying of “Always be closing.”

When Sach’s art became public, the Knolling craze took-off.

Camping Story  — Studio 3, Inc.

And so, to keep Sach’s mantra alive, studio photographer, Chris Eltrich teamed up with commercial stylist, Tristan Weholt to map out and capture Studio 3’s take on camping just in time for the 4th of July.

We know what you’re thinking, “how could you forget the beer and hot dogs!?” Every 4th of July, Americans consume 155 million hot dogs; Many of which are probably roasted over an open fire and enjoyed next to a lakeside view. With that said, need the perfect place to pitch a tent? We have a few suggestions. But regardless of what you do or where you are this 4th of July, don’t forget how lucky you are to be an American. Even if that means shot-gunning as many patriotic brews as you can. Cheers and Knoll on!

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#TBT: NIKE, “We Have Liftoff.”

Posted on June 26, 2014

It’s a bird! It’s a plane! It’s….a….Nike Columbia? Reintroducing Nike’s soaring style named after it’s twin, NASAs Space Shuttle Columbia. This ground breaking style, very much like the Columbia Space Shuttle, is meant to endure long (st)rides. In an effort to blast this amazing new running shoe into the world of athleticism and fashion, Nike made sure to run it through several laboratory tests. According to the article below, after more than 800 miles, the shoe proved to show no loss of cushioning and minimal wear on the anatomical outsole. To launch this shoe the right way, David Kennedy, of Wieden & Kennedy, asked our team at Studio 3 to hop on board for this project. We then worked together, and knocked this Nike ad out of this world.

Nike RocketLaunch 009 72dpi  — Studio 3, Inc.

When Studio 3 Lead Photographer, Craig Wagner, was asked to shoot this product – he was excited to the moon and back. Keep in mind, this ad was done in the early ’80s during the pre-digital days.

“We worked with Wieden & Kennedy quite a bit when they first started out. It was great to collaborate again on this project and compile an image together before the era of digital technology. Wieden & Kennedy provided the idea and the stock image of NASAs Columbia Space Shuttle. I shot this on a Sinar 4×5. This was actually my first time taking an image and lighting the product to match.”

Taking a flight back in time with this ad shows that our capabilities and imagination are beyond the world of digital art and computer technology. A little bit of old fashion simplicity and creativity, in this day in age and in the future, can still do the trick. Call us to find out how we can provide you with a stellar production.

 

 

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Throw “Back Alley” Thursday!

Posted on April 24, 2014

There were a lot of good things in the ’80s, like “Pee-Wee’s Playhouse” on Saturday mornings, neon Vuarnet t-shirts with acid washed jeans, and of course, “Mr. T Cereal.” But, there’s still one thing that beats all the rest… and no, it’s not the Richard Simmons Show (even though you were close if that’s what you were thinking). When it comes to the ‘80s, it’s all about the bodacious babes.

Quinton ClubTrack 3.0  — Studio 3, Inc.

With that said, let’s throw it back to the “hair-raising” era of the ‘80s for a totally tubular production with Quinton Cardiology Systems Inc, who is now in merger with Cardiac Science Inc. If you weren’t pumpin’ it in your living room to a Jane Fonda aerobic video, you were gearin’ up in the brightest ensemble with a pair of fabulous leg warmers to hit the gym. Every ‘babe’ was an accessory to any open treadmill around. This bad bod was captured at the end of the decade by our one and only, Lead Shooter Craig Wagner, who has an exceptionally keen eye for lighting. Craig recalls that this sultry production showcasing Quinton’s “Clubtrack” Treadmill, was made possible by an extensive amount of electric light generators and the edgy alleyways of our beloved Emerald City. But he says the REAL star of the show was the ever trending smoke machine which was infamous for adding a retro effect in almost every “mysteriously fab” ’80s photo/video.  Fun photo shoots like this were no rarity for Studio 3… and this one represents the epitome of the ’80s.

Now, we hope you’re feeling inspired. Get off your computer and GET PHYSICAL!

 

 

 

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