A trip down memory lane takes us back to summer of 1983, and we’re in the middle of the Alvord Desert. For a few years around this time, we’ve been shooting calendars for Freightliner Trucks in-studio. These trucks were a work of art, show-trucks that were built and painted particularly to collaborate with the themes of each year’s calendar. But it was time for something new and fresh! This was our first attempt to shoot the calendar on location. Tom Stuart, our lead photographer at the time, scouted a few places that’ll be a great large flat space to offer beautiful surroundings to match the hues and beauty of the models and show-trucks we were shooting. So we arrived at Alvord Desert! Tom Stuart and our current Lead Shooter Craig Wagner, geared up, packed the studio van, grip truck, two RVs, and three 1984 Freightliner beauty trucks. They headed to the desert with two clients, three assistants, three models, a hair and make up stylist, and 3 truck drivers in tow.
For a week, our crew, clients, models, truck drivers, and stylist camped in the dessert shooting at sunrise and sunset and finding time in between to soak up the scenery and it’s activities. While our clients, models, and stylist camped in the two RV’s, the truck drivers slept in the semi-truck sleepers and Studio 3 rolled out our sleeping bags without hesitation, and slept under the stars.
The fun didn’t stop with shooting during the beautiful hours of sunrise and sunset. Thanks to the wind and rain, most of the day was spent getting equipment set up, with our crew jogging for a quarter of a mile at a time to retrieve our belongings. When we weren’t running for our lives, or shooting with the sun’s timing, the crew was enjoying BBQ’s, the local farmers hospitality with horseback riding, and dipping into the hot springs. With that said, take us back to the summer of 1983!
Author: Studio 3 Inc
It's In The Details
Another one from our creative and innovative team of Digital Artists! Being experts in the industry, they’re crazy efficient and solution-oriented artists, with crazy teamwork that collectively gets us to where we need to be. Let our Digital lead, Alex Gumina, tell you how we never overlook the small details and work together with our clients to get to the final product!
“When I originally received this image for post-production it was so clean that I wondered what needed to be done to it. Upon reading the photographers notes I discovered that the client wanted the reflections removed from the marble tile, the imagery on some of the screens changed, and a host of other fairly intensive edits. Swapping out the images on the screens was easy – we do this sort of thing all the time. However, when it came to removing the reflections from the marble tile I had to formulate a game plan. Because of the perspective, simply cloning tile to tile wouldn’t work. The grout lines wouldn’t match up. My first inclination was to path out each individual tile and clone sample in from other areas, but I knew there had to be a better way. I decided to make a complex system of open-ended paths over the grout areas in between the tiles themselves. I then created separate paths for the different areas of colored tile. I filled in each of these areas with a solid color, which I sampled from the actual floor tile color. After I had each of the areas filled, I used the path I made over the grout lines to fill in the grout and applied an inner bevel. The result looked good, but didn’t really make sense because the reflection was completely gone. I scaled it back, showed the client, made a few minor adjustments, and arrived at the end result.”
Panty Pressing Fun!!
In celebration of the world’s naughty, but nice holiday, food photographer David Bell got inspired. He created a photograph with a mix of pie, panties, and fun. It was fun for the studio to get involved in a strange photograph that incorporated food and naughty bits. Read on for the photographer’s words on this crazy shoot…
Sexy Panties – Check
Berry Pie – Check
Her two favorites ~ Ooooo this will be a Good Valentine ! ! !
Creative Direction – Shoot a fun interesting eye catching image of hands at work. Shoot it the way I shoot food, my pretty lighting and shallow focus
Art Direction – Push it…push it more !
Fun times making fun images . . yes it is a good day-David Bell
This shoot of course was not complete without our trusty producer Megan. She was nothing short but in the Valentine’s Day spirit and making this image one of a kind.
When the idea of a juxtaposed panty/baking image was initially thrown around, we all thought it was quite naughty and figured we should give it a whirl!
As the producer, I was charged with the task of prop shopping and finding the hero of the image…the perfect pair of panties. I hit Nordstrom and Victoria’s Secret HARD.
I had about A LOT of options, ranging from a perky, floral magenta to a black satin number.
Our first pick was a multi-colored, tie-dyed pair that, to me, represented a mixed berry concoction. That was looking pretty groovy, but ultimately a vibrant purple pair caught our eye and ended up being just right!
Chris Eltrich, our fab hand model, says that “It was a dream come true” to be that close to a pair of women’s underwear. Just kidding. But really.-Megan Nolan
As you can see, we absolutely love this fun image!! And from everyone at Studio 3, Happy Valentine’s Day, and we hope you have a fantastic day with your sweetie, your friends, or your cat. Whatever, makes you feel the love!!!
The Sweet Change Of Seasons!!
In the change of seasons, we at Studio 3 like to capture the highlights of what each period has to offer. Here, we’ve highlighted the rustic winter feel with its bright beautiful contributions. Senior Shooter David Bell goes in depth about his inspiration behind the shoot:
“This is one of a series of 4 shots. The harvest season was coming to an end, winter was starting to set in. I wanted to show the beauty and pretty color of the season. The dark wood and lighting with longer shadows is indicative of winter. The sun is low and we have shortened days with more darkness. Within this is the pop of colors of the season. I am always so happy to see the Satsumas return to the market. They are so bright, sweet and refreshing. The bright green leaves contrasting against the bright orange is always a treat. The rich red color of local Tart Cranberries along with sweet earthy brown Chestnuts make for delicious feast to the taste and eyes.
Pretty dappled lighting created in studio with strobe light captured with a Hasselblad camera with a longer lens to compress the elements. Bringing all of this together.”
– David Bell
Below, are the rest of the series. These gorgeous shots embody everything David spoke of. What a great way to bring bold and beautiful color to a dark and cold season. The pop of color helps us prepare for what the upcoming seasons will bring! While we wait for the sunshine, it’s warmth, gardens of colorful flowers and bold greenery to make it’s comeback; we can thank David for reminding us to skip the hot chocolate and slices of pie every once in a while, and enjoy the sweet delicacies that nature has to offer during the winter season.
Happy sweet change of seasons!!!
The Colorway Explained
Our digital art department is well-versed in colorways. In recent months, we have completed up to over 1,000 colorways, and that’s just for one client! These colorways, are always accurate due to our in house proofing system, as well as our department’s expertise on matching color. Since this has become an essential need for our current clients, we thought we would share with you exactly how we go about changing color for catalogs, packaging, etc. Digital lead Alex Gumina gives you the dish on how he approaches these specific jobs.
When I approach any digital project I always ask myself three questions. “What needs to be done?”, “How much time are we working with?” and “What is the most efficient way to get from A to B?”. Once the first two questions are answered, I move on to developing my approach. Like most things, when it comes to something like changing the color of a product there are many ways to go about it. This particular shoe project was massive (reference below image), so we needed something that would get the job done, and also be interchangeable between our team of Digital Artists. With these things in mind we developed a two layer per color method. What this means is that for each color that needed to be changed, we used two layers in our photoshop document to adjust that color. If there were five colors that meant ten layers.
Once we got the color down, we were able to go back in and adjust things per the client. If we needed more highlights or more shadows we were able to go back in and add those on without disturbing the quality of the color. Or, if the color was slightly off, we were able to shift it into place with minimal effort. It was almost like a digital assembly line for touch up and color work. Given the scope of the project and our air tight deadline this was extremely invaluable.
To Check Out More of our Colorways, visit our Pre-Media section.
And to have the best catalog ever, give us a call, we would be happy to come up with a plan of action!
Portfolio Perfection!
At Studio 3, we are constantly improving our portfolio by being inspired by photography trends, current advertising campaigns, as well as feedback from local portfolio shows. This particular shoot was meant for photographer Craig Wagner. We had been constantly receiving client needs that included drinks, food, incorporated in a lifestyle environment. We decided to meet this need, by heading to a Portland hotspot, Produce Row. Below you can read Liz Swales, the Portland producer’s take on the shoot…
The Seattle marketing team came to me with the request of adding some beautiful, natural, and simple lifestyle, drink shots to Craig Wagner’s portfolio.
The first thing that came to my mind was Produce Row, a place that I used to manage and call home. The bar, lighting, classic nature and overall feel of the well known restaurant and bar in Portland, Oregon made it a dream to shoot in.
We were able to use what Produce Row has to offer, lots of whiskey, fancy mixology, and a bar with 25 taps. It was the perfect set up. With the addition of Craig’s beautiful lighting and creativity, we were able to create classy images that met the request.
I set up the shoot among two days, knowing from previous experience that there are only about 3 hours in the day the restaurant is slow. I didn’t want our shoot to affect or be effected by their overall patrons.
This made our team work well and get our creative ideas working in a timely fashion.
It was a great experience combining efforts with our team and my old team at Produce Row, while capturing the beauty and knowledge of drink mixing.
-Liz Swales
And of course, this story wouldn’t be complete without Craig Wagner’s insight on how he was able to capture such beautiful images.
The sequence of the bartender making a drink are amongst my favorite, I created a bit of energy by dragging the shutter to allow movement, the soft natural light was a bonus.
With mixology being all of the rage these days, I thought it be nice to expand my portfolio with some environmental shots, my producer sent our scout to a few locations including Produce Row, which was remodeled in 2010, the space, environment and lighting made it the perfect choice for this particular project.
Shooting on location can be challenging, light conditions can change rapidly, space can be tight and you may need to shoot during business
hours. We chose to break the shoot into two afternoon sessions to lower our impact on their patrons.
A large bank of north facing windows provided beautiful natural light. Only using a flexfill and a kicker light in addition allowed us to move
around the venue quickly.
-Craig Wagner
Check out Craig Wagner’s beautiful images below and be sure to give us a call for your next on location shoot!
Teamwork Makes The Dream Work
Starting the New Year, Studio 3 reflects on our performance and progress. Always wanting to provide classic work while staying fresh and up to par with current trends, it is helpful to hear great feedback from happy clients to let us know we’re on track.
We have had the pleasure of doing photography illustrations for Marquis Corporation for over 20 years, which naturally progressed into providing video illustrations to show just how great their spas are. You can’t watch these videos without wanting to get into one yourself, we guarantee it!
It was an exciting and challenging project that Studio 3 was ready for. Our team shot over 20 videos in 5 months, 2 television spots, we set up 5 different spas in our studio at once, with our Video Director David King pulling 14 hour days for 23 days straight in post production. It was a busy time but we enjoyed every minute of it with Marquis Corporation on set with us everyday.
When completing a large project like this, we like to pat ourselves on the back and show our appreciation for the team that comes together to make it happen. But when we hear positive feedback from a client that is happy with our work and the affect it has, it excites us even more. It reminds us of our capabilities and the great people we are lucky to work with everyday. Teamwork makes the dream work!
Thanks to a simple yet powerful message from Jim Johnston, it has Studio 3 fired up and ready to take on the New Year. Bring it on 2014!
Dalcetta Palepale: Our Newest Team Member
We are so excited to introduce you to our newest team member, Dalcetta! She has a pretty crazy, awesome story. Read below to learn more about our new Portland relationship manager:
I love being surrounded by creative energy. Growing up in Honolulu, Hawaii I constantly found myself in a beautiful artistic setting. Whether it be in Hula or Hip Hop dance class, listening to my dad sing, watching my mom weave, sew, and craft things with her bare hands or getting a color just right to paint a portrait of the deep oceans and bright flowers that were everywhere I looked. This moved me to search for a place where I can constantly be inspired.
Moving to Portland, OR several years ago to attend Portland State University, I found a home away from home. Portlandia’s small community in the city vibe intrigued me. Filled with rich history, unique fashion, weird architecture, friendly people and great food, I fell in love.
Living in such a great place I was determined to find a great job. I am a free spirit who also loves hard work and order. Always looking for an environment to inspire and challenge me, I stumbled across this crazy cool place in the heart of Portland called Studio 3. Here I am able to use my surroundings for inspiration and exercise my ideas with a team full of brilliant artistic minds. This team and the impeccable job they do, makes my job easy by having their work speak for itself.
I am beyond excited for the opportunity to be apart of this team and learn more about the Photography, Video Production and Digital Art world. When I’m not bragging about Studio 3’s Videos and Photography Illustrations, you can find me traveling and exploring some place new, dancing to live music, browsing boutiques, painting at home, enjoying a glass of wine with a delicious meal, and driving to the coast every chance I get.
Raising the Bar with Anthro
Recently, our video department had the exciting opportunity of shooting for Anthro Corporation. Anthro started with a plan to make technology for furniture. Our plan was to take their vision, highlight their latest addition, and bring it to life. Director David King speaks more in depth about putting together this clean and subtly sexy clip!
For anyone who has a job where spending long stretches sitting at a desk is a requirement, I’m sure there are many a day you wish you could just stand up for a while, stretch the back, get the blood flowing back into the legs, and keep on working. When I’m wearing my editor’s hat, it’s not uncommon to pull 10-12 hour shifts sitting in front of the computer. Because of this, when we renovated our edit suite here at Studio 3 Films, finding an adjustable work surface that could be used while sitting or standing was top of the wish list. Once you do any research at all on the subject, the company that tops your search list is Portland-based Anthro Technology Furniture. As an editor, I’ve been aware of Anthro’s product line for many years and was thrilled to be able to build our new edit suite around a desk from the Anthro Elevate series. Motorized height adjustment, tilting keyboard surface, cable management and adjustable monitor arms make this workstation infinitely adjustable for maximum ergonomic comfort. I’m standing as I write this!
Shortly after getting the new desk, Anthro approached us with a need for a video, showcasing one of their desks for an upcoming trade show. While I knew Anthro for their creative field products, they are also very big in the education and medical furniture fields. The product that we were asked to feature is called “Steve’s Station”; a Radiology Desk, featuring acoustic panels, dimmable ambient light, as well as Anthro’s signature height adjustment. The folks at Anthro had a vision of showcasing Steve’s Station as if it were a luxury car, using sexy, low-key lighting, subtle camera movement and a moody music score. I’ve worked on dozens of car commercials over the years so I knew exactly what they wanted and thought it would be great fun to translate that look and feel to an adjustable workstation. It was certainly easier to light without all the reflective surfaces you get from an automobile.
-David King
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