Spring means a lot of things: blooming flowers, constant showers, and our favorite… spring-cleaning. Now, before you decide to write us off as crazy, it’s important to consider the positive outcomes that spring-cleaning can bring. In the best-case scenario, you will open up your closet (that by now looks worse than the aftermath of “Twister”), throw away your worn-out kicks and threads, and HOPEFULLY replace them with new ones. However, in the chance that you experience the worst case scenario… Well, we can’t help you with that. BUT we can produce some pretty sick photography and would LOVE to use your closet as a still-life, that is if nothing is growing in it. But, for the sake of helping you spring into style, let’s just say this is a best case scenario. So get ready to do a little seasonal shopping! With that said, let us introduce you to our favorite spring essential, one the most emblematic shoes in history, the Keds’ classic Champion Sneaker. 
This undying style was captured by lead shooter, Craig Wagner. Craig created this elegant black and white image by doing what he does best: applying just the right amount of light and shadow for a flawless, timeless look. However, Craig isn’t the only star in this production. Did we mention our Portland Studio Producer, Liz the Whiz, is building her hand and foot modeling portfolio? If you want these photogenic stems in your next shoot, contact Studio 3 for bookings. You hear us Keds!? To put it plain and simple, if you’re one of those spring-cleaner’s out there who happens to own a pair of stylish Keds, let us be the first to admit it’s not always necessary to say “goodbye” to the old. Unless you don’t own a pair. In that case, get to cleaning your closet and say “HELLO” to the new! Get off on the right foot this morning and go get yourself a pair of Keds… the only shoe worthy enough to pass under the spring cleaning radar.
Category: Apparel & Footwear
Throw "Back Alley" Thursday!
There were a lot of good things in the ’80s, like “Pee-Wee’s Playhouse” on Saturday mornings, neon Vuarnet t-shirts with acid washed jeans, and of course, “Mr. T Cereal.” But, there’s still one thing that beats all the rest… and no, it’s not the Richard Simmons Show (even though you were close if that’s what you were thinking). When it comes to the ‘80s, it’s all about the bodacious babes.
With that said, let’s throw it back to the “hair-raising” era of the ‘80s for a totally tubular production with Quinton Cardiology Systems Inc, who is now in merger with Cardiac Science Inc. If you weren’t pumpin’ it in your living room to a Jane Fonda aerobic video, you were gearin’ up in the brightest ensemble with a pair of fabulous leg warmers to hit the gym. Every ‘babe’ was an accessory to any open treadmill around. This bad bod was captured at the end of the decade by our one and only, Lead Shooter Craig Wagner, who has an exceptionally keen eye for lighting. Craig recalls that this sultry production showcasing Quinton’s “Clubtrack” Treadmill, was made possible by an extensive amount of electric light generators and the edgy alleyways of our beloved Emerald City. But he says the REAL star of the show was the ever trending smoke machine which was infamous for adding a retro effect in almost every “mysteriously fab” ’80s photo/video. Fun photo shoots like this were no rarity for Studio 3… and this one represents the epitome of the ’80s.
Now, we hope you’re feeling inspired. Get off your computer and GET PHYSICAL!
It's About That Time..
We’re springing forward with new technology! Studio 3 is keeping up with the recent time change with the new Samsung Galaxy Smartwatch! Inspired by losing an hour this past weekend, we thought we would focus on the hottest watch around. According to the Wall Street Journal and The New York Times, wearable devices are catapulting into todays market! This snazzy timepiece is compatible with the Galaxy Note 3 and other Galaxy smartphones. You can place and answer calls directly from your wrist, how crazy is that!? With this clean accessory, you get style and substance. Pairing with that, we had Senior Shooter David Bell work his magic with lighting to enhance the clean smooth timepiece of the future. Once the smartwatch presented itself as inspiration, we had David Bell run with it:
“Hip and happening are always connected, you gotta love technology! Very cool Samsung Galaxy Smartwatch that keeps you connected all day. The shot is inspired by the fact that it works where you are. Clean and simple, like the watch.”
Excited about the new wearable technology addition to our wardrobe, Studio 3 did some research on what this sexy little device can offer. Check out this commercial showing the ‘Evolution’ of the dreamed about futuristic watch that became real…
http://www.youtube.com/watch?v=32_cZvpx3D0
A Trip Down Memory Lane, In Freightliner Trucks! #TBT
A trip down memory lane takes us back to summer of 1983, and we’re in the middle of the Alvord Desert. For a few years around this time, we’ve been shooting calendars for Freightliner Trucks in-studio. These trucks were a work of art, show-trucks that were built and painted particularly to collaborate with the themes of each year’s calendar. But it was time for something new and fresh! This was our first attempt to shoot the calendar on location. Tom Stuart, our lead photographer at the time, scouted a few places that’ll be a great large flat space to offer beautiful surroundings to match the hues and beauty of the models and show-trucks we were shooting. So we arrived at Alvord Desert! Tom Stuart and our current Lead Shooter Craig Wagner, geared up, packed the studio van, grip truck, two RVs, and three 1984 Freightliner beauty trucks. They headed to the desert with two clients, three assistants, three models, a hair and make up stylist, and 3 truck drivers in tow.
For a week, our crew, clients, models, truck drivers, and stylist camped in the dessert shooting at sunrise and sunset and finding time in between to soak up the scenery and it’s activities. While our clients, models, and stylist camped in the two RV’s, the truck drivers slept in the semi-truck sleepers and Studio 3 rolled out our sleeping bags without hesitation, and slept under the stars.
The fun didn’t stop with shooting during the beautiful hours of sunrise and sunset. Thanks to the wind and rain, most of the day was spent getting equipment set up, with our crew jogging for a quarter of a mile at a time to retrieve our belongings. When we weren’t running for our lives, or shooting with the sun’s timing, the crew was enjoying BBQ’s, the local farmers hospitality with horseback riding, and dipping into the hot springs. With that said, take us back to the summer of 1983!
Commercial Lifestyle Photographer Matt Jebbia Summer Fun!
This shoot was a fun collaboration between many of us here at the studio. What made it work was having access to some great vintage props, a great model and a perfect morning of Seattle summer weather. A few words from Commercial Lifestyle Photographer Matt Jebbia!
We came up with the concept of using Dick’s burgers due to the upcoming 60th anniversary of “Dick’s Drive-In”, and we were lucky that fellow Studio 3’s Commercial Product Photographer David Bell had the perfect vintage VW that he allowed us to use.
Since we were a bit worried about taking this awesome vintage car on location I decided to use the Studio 3 parking lot. It provided a nice backdrop and allowed us to utilize some studio equipment that would have been harder to use out on location.
We set up a 6×12 foot sail in the parking lot that helped to diffuse the harsh noon sun, added a medium soft-box to add some light to our models face, and played around with some different camera angles and props to bring this shoot to life. We use a variety of camera systems at Studio 3 but for this shoot I opted to use the Hasselblad H2d with an 80mm lens. It’s not my camera of choice for location shoots but since we were 10 feet from the studio door it made it easy to use and allowed us to shoot tethered for quick image review.
I have a coca cola image in my portfolio already and decided to add the coke bottle at the end of the shoot, just to add a different prop and I felt that we had the perfect model, vehicle, and location to make it work. It was a bit stressful working so closely with a vintage convertible owned by our Senior Photographer. But once we all got into the flow of creating the perfect shot, it all seemed to come together. And luckily for all of us no vehicles were damaged in the process!
To view more Commercial Lifestyle images created at Studio 3, Inc. click here!
Commercial Photographer David Bell Tick Tock!
Commercial Photographer David Bell had some spare time on his hands, and the inspiration to create a collection of beautiful images showcasing the technology and texture of the Diesel watch collection. A few words from David…
I decided to shoot a collection of Deisel watches in order to create a new product photography series for my portfolio. I’ve always loved how fascinating a watch can be from the technology, materials, gadgets, weight, and pure beauty of the details.
I included added textures to highlight the specific components of each watch by photographing them in different environments to compliment the design. I chose these products due to the challenge and pleasure I derive from photographing something with extreme complexity. My goal was to make the watches stand out individually and seen as a series. I wanted them to pop and stand alone from the backgrounds in a hero type fashion. I chose the backgrounds based on specific element in the watches so it had a beautiful composition. As you can see the bold watches were matched with dark and gritty backgrounds to compliment the gears.
I chose to work with the Hasselblad H3D-39 megapixel back camera with the tilt shift adapter. The decision to use this camera which is a medium format platform is due to the large sensor that allows for capturing fine details. The high res nature of this equipment is my ideal shooting device. My chosen lighting technique was either dramatic or high key depending on the background and the end look I desired. I used the Speedtron Studio Strobe Lighting kit with utilizing grids, spots and floods; that helped with creating the desired effect. I am looking forward to my next inspiration and having a day off to play and be creative. Enjoy the collection below!
Product Photographer Chris Eltrich Adding Drama to Center Court
We recently have been having tons of fun with shoes, and Product Photographer Chris Eltrich is no exception. His newest images are showcasing the fantastically shiny Air Jordans, that would make anyone want to be a basketball player. In usual Chris fashion, he was concerned about highlighting the shoe and keeping things simple. He describes this shoot in his own words:
I wanted to shoot a pair of shoes in a simple setup with minimal propping, so I was on the lookout for a pair that had cool textures. I found this pair of Nikes and knew I had found something special. Their tops were made out of a gloss black material with a grid pattern and red accents, and the side details had a contrasting solid red with a Jordan logo. Pair of shoes with sick textures, check! Do we put those shoes on white and call it a day? No! Of course not! We rent out Key Arena and put them on genuine basketball court! Wait… Wait… I’m being told that’s too expensive. Oh….. Um, I guess we fake it? Yes! Faking it, just as good!
So we’ve got a pair of sick shoes and our “Genuine” basketball playing surface, so now we’re ready to photograph them. I wanted the shoes to live in a little pool of light on this “court,” so I blocked most of the light off the background. I wanted the focus to be on the differing textures. both textures lit up nicely, especially the smooth red portion. It took on a milky quality that looked really good. I added a couple of accent lights to make sure the sides didn’t bleed into the dark background, and that was about it.
Stay tuned for more shots of these Air Jordans, as Chris has more to come.
Product Photographer Henry Ngan Danner!
Product Photographer Henry Ngan continues to amaze us. He recently began a series of images capturing still life in a new light. We decided to celebrate the upcoming changing of the seasons with an outdoor lifestyle shoot featuring Danner boots. For more insight into the creativity of this fantastic shoot here are a few words from photographer Henry Ngan.
First of all, this is why I like Danner boots. You can kick the living daylights out of them and then have what’s remaining re-crafted. Mine are made in the USA right here in Portland Oregon, my own back yard. They just get more comfortable the longer I wear them and that’s why you don’t want to get rid of them when they seem worn out. Just send them back to the factory in Portland, Oregon and they will re-craft them. They feel like bedroom slippers once you wear them in. They are the boots you need to get for rough, heavy duty use. If you take care of them they will last a lifetime and then some. Don’t make the mistake of getting one of the ones made offshore. They won’t last because they are made differently and you won’t be able to re-craft them.
My intention for this shoot was to create a dramatic image through warm detailed lighting. Highlighting the Danner boot in this fashion was my focus. I wanted to show the viewer a beautifully crafted product that will eventually become even better after lots of hard wear and tear. Just 2 lights were used on this set. But I re-directed multiple beams of light using various reflectors to create this image. The story is told by the sum of all the components. But the lighting is concentrated on the boots and fall off on the rest of the image. I am currently working on a series focusing on this type of lighting and warmth. Stay tuned for more images to come!
A sneak peak into Henry’s latest shoot!
Lifestyle Photographer Swinging Color!
Recently, Lifestyle Photographer Dana Jonas, decided she wanted to photograph the newest apparel line to hit the tennis world. She however, did not want this to be like any other shoot. Wanting to play with the lighting, she aspired to emulate the motion associated with the intense sport of competitive tennis. Read her thoughts below on this motion detecting light technique:
It’s been a while since I painted with light and I thought instead of fighting the motion (my first plan), I’d use it to my benefit! Luckily Studio 3 had this wonderful concrete wall built for a previous job that I thought would be a great backdrop for this idea. I set-up the Speedotron Black Line 2400ws strobes and a red gelled Mole-Richardson 2k continuous hot-light, which was carefully flagged off. I did this so that it would mostly fall on the racket as they were moving. I set the exposure to about 1 or 2 seconds depending on how long I needed for the trail and fired the Canon 5D MarkIII camera when they started moving. Then with the pocket wizards in hand, I fired the strobes manually at the end of the swing so the red trail would be behind the tennis racket from the direction they were swinging. Had I fired the strobe at the beginning of the exposure, the red trail would have been in front of the motion, which visually wouldn’t make any sense at all. This shoot was a blast and required some coordinated button-pushing and obviously very talented tennis models! Truly makes a photographer understand that their tool is not a camera, it’s light. I can’t wait to try this again with a different color. Any suggestions on the color I should work with?
To view more Lifestyle images created at Studio 3 please click here!