Spring means a lot of things: blooming flowers, constant showers, and our favorite… spring-cleaning. Now, before you decide to write us off as crazy, it’s important to consider the positive outcomes that spring-cleaning can bring. In the best-case scenario, you will open up your closet (that by now looks worse than the aftermath of “Twister”), throw away your worn-out kicks and threads, and HOPEFULLY replace them with new ones. However, in the chance that you experience the worst case scenario… Well, we can’t help you with that. BUT we can produce some pretty sick photography and would LOVE to use your closet as a still-life, that is if nothing is growing in it. But, for the sake of helping you spring into style, let’s just say this is a best case scenario. So get ready to do a little seasonal shopping! With that said, let us introduce you to our favorite spring essential, one the most emblematic shoes in history, the Keds’ classic Champion Sneaker. 
This undying style was captured by lead shooter, Craig Wagner. Craig created this elegant black and white image by doing what he does best: applying just the right amount of light and shadow for a flawless, timeless look. However, Craig isn’t the only star in this production. Did we mention our Portland Studio Producer, Liz the Whiz, is building her hand and foot modeling portfolio? If you want these photogenic stems in your next shoot, contact Studio 3 for bookings. You hear us Keds!? To put it plain and simple, if you’re one of those spring-cleaner’s out there who happens to own a pair of stylish Keds, let us be the first to admit it’s not always necessary to say “goodbye” to the old. Unless you don’t own a pair. In that case, get to cleaning your closet and say “HELLO” to the new! Get off on the right foot this morning and go get yourself a pair of Keds… the only shoe worthy enough to pass under the spring cleaning radar.
Category: Lifestyle
Throw "Back Alley" Thursday!
There were a lot of good things in the ’80s, like “Pee-Wee’s Playhouse” on Saturday mornings, neon Vuarnet t-shirts with acid washed jeans, and of course, “Mr. T Cereal.” But, there’s still one thing that beats all the rest… and no, it’s not the Richard Simmons Show (even though you were close if that’s what you were thinking). When it comes to the ‘80s, it’s all about the bodacious babes.
With that said, let’s throw it back to the “hair-raising” era of the ‘80s for a totally tubular production with Quinton Cardiology Systems Inc, who is now in merger with Cardiac Science Inc. If you weren’t pumpin’ it in your living room to a Jane Fonda aerobic video, you were gearin’ up in the brightest ensemble with a pair of fabulous leg warmers to hit the gym. Every ‘babe’ was an accessory to any open treadmill around. This bad bod was captured at the end of the decade by our one and only, Lead Shooter Craig Wagner, who has an exceptionally keen eye for lighting. Craig recalls that this sultry production showcasing Quinton’s “Clubtrack” Treadmill, was made possible by an extensive amount of electric light generators and the edgy alleyways of our beloved Emerald City. But he says the REAL star of the show was the ever trending smoke machine which was infamous for adding a retro effect in almost every “mysteriously fab” ’80s photo/video. Fun photo shoots like this were no rarity for Studio 3… and this one represents the epitome of the ’80s.
Now, we hope you’re feeling inspired. Get off your computer and GET PHYSICAL!
A Trip Down Memory Lane, In Freightliner Trucks! #TBT
A trip down memory lane takes us back to summer of 1983, and we’re in the middle of the Alvord Desert. For a few years around this time, we’ve been shooting calendars for Freightliner Trucks in-studio. These trucks were a work of art, show-trucks that were built and painted particularly to collaborate with the themes of each year’s calendar. But it was time for something new and fresh! This was our first attempt to shoot the calendar on location. Tom Stuart, our lead photographer at the time, scouted a few places that’ll be a great large flat space to offer beautiful surroundings to match the hues and beauty of the models and show-trucks we were shooting. So we arrived at Alvord Desert! Tom Stuart and our current Lead Shooter Craig Wagner, geared up, packed the studio van, grip truck, two RVs, and three 1984 Freightliner beauty trucks. They headed to the desert with two clients, three assistants, three models, a hair and make up stylist, and 3 truck drivers in tow.
For a week, our crew, clients, models, truck drivers, and stylist camped in the dessert shooting at sunrise and sunset and finding time in between to soak up the scenery and it’s activities. While our clients, models, and stylist camped in the two RV’s, the truck drivers slept in the semi-truck sleepers and Studio 3 rolled out our sleeping bags without hesitation, and slept under the stars.
The fun didn’t stop with shooting during the beautiful hours of sunrise and sunset. Thanks to the wind and rain, most of the day was spent getting equipment set up, with our crew jogging for a quarter of a mile at a time to retrieve our belongings. When we weren’t running for our lives, or shooting with the sun’s timing, the crew was enjoying BBQ’s, the local farmers hospitality with horseback riding, and dipping into the hot springs. With that said, take us back to the summer of 1983!
Portfolio Perfection!
At Studio 3, we are constantly improving our portfolio by being inspired by photography trends, current advertising campaigns, as well as feedback from local portfolio shows. This particular shoot was meant for photographer Craig Wagner. We had been constantly receiving client needs that included drinks, food, incorporated in a lifestyle environment. We decided to meet this need, by heading to a Portland hotspot, Produce Row. Below you can read Liz Swales, the Portland producer’s take on the shoot…
The Seattle marketing team came to me with the request of adding some beautiful, natural, and simple lifestyle, drink shots to Craig Wagner’s portfolio.
The first thing that came to my mind was Produce Row, a place that I used to manage and call home. The bar, lighting, classic nature and overall feel of the well known restaurant and bar in Portland, Oregon made it a dream to shoot in.
We were able to use what Produce Row has to offer, lots of whiskey, fancy mixology, and a bar with 25 taps. It was the perfect set up. With the addition of Craig’s beautiful lighting and creativity, we were able to create classy images that met the request.
I set up the shoot among two days, knowing from previous experience that there are only about 3 hours in the day the restaurant is slow. I didn’t want our shoot to affect or be effected by their overall patrons.
This made our team work well and get our creative ideas working in a timely fashion.
It was a great experience combining efforts with our team and my old team at Produce Row, while capturing the beauty and knowledge of drink mixing.
-Liz Swales
And of course, this story wouldn’t be complete without Craig Wagner’s insight on how he was able to capture such beautiful images.
The sequence of the bartender making a drink are amongst my favorite, I created a bit of energy by dragging the shutter to allow movement, the soft natural light was a bonus.
With mixology being all of the rage these days, I thought it be nice to expand my portfolio with some environmental shots, my producer sent our scout to a few locations including Produce Row, which was remodeled in 2010, the space, environment and lighting made it the perfect choice for this particular project.
Shooting on location can be challenging, light conditions can change rapidly, space can be tight and you may need to shoot during business
hours. We chose to break the shoot into two afternoon sessions to lower our impact on their patrons.
A large bank of north facing windows provided beautiful natural light. Only using a flexfill and a kicker light in addition allowed us to move
around the venue quickly.
-Craig Wagner
Check out Craig Wagner’s beautiful images below and be sure to give us a call for your next on location shoot!
Sculpting Portlands Past
Studio 3 Portland had our Senior Photographer, Henry Ngan, take a walk around this beautiful city capturing what Portland had to offer. Amongst the many landmarks that keep Portland weird and unique, he came across a couple of sculptures that reminds this fresh and hip city of its rich history.
You can find James Gion’s sculpture of the dapper “Italian Immigrant” statue in the traffic island at the intersection of NE 99th Ave, Sandy Blvd and Killingsworth. Many statues honor an individual, a war, an event. The “Italian Immigrant” gives tribute to anyone and everyone who took a path that led us here. It reminds Portland of our sense of community. Those who came before that laid the foundation for us, is now brought back to the Rose City where they are honored at the heart of the Parkrose district. Standing tall and confident, the Italian Immigrant invites all that come from around the world, to set their briefcase down in search for a new adventure here in Portland.
Artists/Architects Annie Han and Daniel Mihalyo of Lead Pencil Studio wanted their representation of the past from a different point of view. The bold new art projects titled, “Inversion: Plus Minus” is a set of towering sculptures that stand along SE Grand Ave. Pictured, is the tower on Belmont street. Using weathered steel angle iron; the artists’ brings “ghosts” of former buildings to life. One half of the towering set (not pictured) is located on the Hawthorne corner. This structure will feature a matrix of metal that almost appears as a solid building. The other half, the Belmont sculpture, emphasizes negative space. Referencing the outer shells of ordinary industrial buildings. Portlanders continue to find ways to remind the present, invite the future and remember the past. Whether it be honoring people, places or things; it all represents Portland. And we SUPPORTland!
Studio 3's Photographer Craig Wagner & CMD's Art Director Lawrence Wolf collaborate!
See below to view Craig Wagner’s in-studio Product Photography and his lifestyle images!
Studio 3, Inc, Behind the Scenes, Commercial Product Photography, Commercial Lifestyle Photography, Lawrence Wolf, CMD
We are excited at Studio 3 about our latest partnership with CMD in Portland. Craig Wagner (Photographer) and Lawrence Wolf (Art Director) talk about their thoughts around their latest creative venture. Read below to hear more about the collaboration between Studio 3 Inc. and CMD.
A few words from Lawrence Wolf at CMD.
“One of the great things about working at CMD is the way the company embraces the Rose City’s bike culture. Bike commuting is actively encouraged year round, with a lot of extra support for people who get into the saddle for the Bike Commute Challenge each September. And, as an art director, I get to spend my days crafting the visual language of all the things we make for our clients: websites, mobile apps, brochures, you name it. It’s a process where I’m fortunate to work with some really talented individuals. This brings me to Studio 3 Photography, and partnering on a creative project that reflects my personal passion for cycling as well as that embraced by Portland and CMD.
I first worked with Studio 3 in December 2010, shooting bird’s eye views of two Western Star trucks. It wasn’t an easy shoot, given the sheer size of the trucks. And thanks to the unpredictable nature of Pacific Northwest skies in winter, we were forced to shoot inside a warehouse. In that kind of situation, you can only get an angle so wide before running into problems with distortion.
But Craig was very methodical in overcoming these logistic issues. Over the two days we shot, we bonded over a mutual appreciation for all things on wheels, be it two, four or eighteen. That shoot was just the beginning of a strong professional relationship, and then this past spring, something got us talking about my old bike.
I’ve been customizing this vintage Trek touring bike since the birth of my son. It had sat in my garage, collecting dust for several years, because it’s so much heavier than my aluminum road bike and I tend to opt for speed. But it’s always been a great bike. The steel frame gives it a really comfortable ride. It reminds me of the matching, yellow Schwinns that my parents used to pedal me around on. When I started thinking about how to introduce my boy to cycling, I swapped out the drop bars for mustache bars (to accommodate a front-mounted child seat). This gave the bike a totally different look, and I suddenly developed a new appreciation for the bike’s classic styling.
Soon after, I added a Brooks leather saddle and matching bar tape. Then it kind of took on a life of its own. Since then, I continue to adjust little details like striped white tires, or black dice valve covers.
My latest addition was designing the “Slow Ride” aluminum head badge, which I had made at International Graphics. “Slow Ride” was influenced by a few things: My son’s 70s-era, Evel Knievel helmet, and the fact that the bike weighs upwards of 30 pounds. We won’t be winning any races on this thing, but that’s hardly the point of our rides.
I was thrilled that Craig was interested in collaborating on a “Slow Ride” shoot featuring the customized bike. As an art director, I really admire his attention to detail and the way he plans a shot. He’s keenly aware of potential challenges, and always has a good solution for telling a story through his lens. Half the fun of this shoot was working together on the idea, putting together moodboards, and scouting locations.”
A few words from Craig Wagner at Studio 3, Inc.
“Working with Lawrence’s “Slow Ride” concept was fun and allowed me plenty of creative freedom. The mood boards were coherent and well designed. With a clear understanding of the desired outcome and tone, we were ready to go. I look forward to many more future projects with Lawrence’s creative concept development and the CMD team. See below for some of the shots we got on-location!”
Get involved in the Bicycle Transportation Alliance’s Bike Commute Challenge by clicking here.To view CMD’s joint blog post click here.
Lifestyle Photographer Matt Jebbia & Digital Artist Alex Gumina "Peace of Mind"
It’s summer in the Northwest, the perfect opportunity to get outside and shoot. Recently, Lifestyle Photographer Matt Jebbia headed to Green Lake to capture the practice of yoga in a peaceful setting. He came out with some great pictures, read below for his inspiration behind the shoot:
There is just something amazing about shooting outside in the NW. Seattle being one of my favorite areas to live and work has just an astounding amount of parks with water that just add an awesome element to any photographer’s photo shoots. These yoga images were shot on a pier at Green Lake in North Seattle. I was a bit concerned that my choice of time of day was a bit ambitious given that the sun is usually at its hottest point at 4:30pm. Turns out that in relationship to my model the sun created some pretty nice lighting on her face when she turned just the right way. This inspired me further, knowing with the help of our digital team, we could create an awesome tropical, yet serene image.
The pictures inspired a collaboration between Matt and Alex, with the end result of the model appearing as if she were in a tropical place like Bali or the Maldives. Alex Gumina shares how he created the tropical feel:
When Studio 3 photographer Matt Jebbia originally came to me with these yoga images he wanted to give them a more tropical feel. They were shot on location at Green Lake and although a beautiful setting, it certainly feels more like the Pacific Northwest than it does a tropical paradise. His initial edits for me were “remove the houses, lengthen the dock where needed / remove the railing, and see what you can do with the background in general”. The words “see what you can do…” sort of opened up the door for me to get creative, and I decided to take full advantage.
I thought to myself “where would be a really beautiful, peaceful place to do some yoga?” and the Maldive Islands came to mind. After a quick Google search I found an inspiration image and went to work. If you look closely, you’ll actually see this image at the top of my layers palette. I pasted it in so I could sample the blues for my sky gradient. For the clouds I considered using a Photoshop brush or some vector art, but I wanted something a little more original so I decided to hand “paint” them in on my own. It was at this point that I decided to start recording a video (see below).
I had already drawn my path around the model and used an alpha channel for her hair, so it was really just a matter of cleaning the image up, dropping in the background, and changing the color of the water. While reviewing the image with our Studio Producer, Megan Nolan, she pointed out that it looked like the model was struggling a bit with the sun in her eyes. I did some quick adjusting to fix it and I think the end result is perfect.
I spent about half an hour on the image before I started recording, and about three hours on it after. When I finished I imported the video into Adobe Premiere, did some quick editing, squished it down to three minutes, and added an audio track. What you have here is the final product. Enjoy!
Cycle Oregon 2013 with Photographer Henry Ngan!
Once again this year’s Cycle Oregon 2013 weekend ride was an amazing experience both days! The weather could not be more perfect. My brother Ben, sister Betty, nephew Paul Schommer and his uncle Bob of Schommer & Sons were all along for the ride and encouraged me along the way. Ben and wife Julie did their ride on a tandem, Betty and husband Tom rode their own bikes. I personally rode on a custom no name frame outfitted with hand-me-down parts from Ben’s old bike parts.
Someday I may get a Specialized or a Cervelo or a Cannondale but for now this is the perfect bike.
I could have used one lower gear on Sunday’s climb to the north up to the Lewisburg Saddle Trailhead. The rest of the 42 mile ride through a series of rollers was palatable and actually fun. I learned a lot on how to attack the next hill.
Saturday was a picture perfect postcard day through beautiful country roads to the east of Corvallis. Except for a few headwinds, and a swarm of honey bees trying to get back to their hive, it was a blissful 51 miles of fun. Our host, Oregon State University provided really nice facilities and generous hospitality for camping, eating, and entertainment.
The folks from the Bike Gallery provided the technical expertise to make everyone’s bike a perfect riding machine. They adjusted the new chain I purchased at their Hollywood store in Portland. We had live entertainment from Funk Shui (Fri) and Madison Jones (Sat) and a beer garden at the Memorial Union Quad. Everyone came home to the finish line amongst a cheering crowd and ice cream from the Schwan’s catering truck.
For the Studio 3 blog, I captured all these images of the Cycle Oregon 2013 weekend ride using two cameras. Some of the images were captured using my Samsung Galaxy Note 2. The rest were captured using my Panasonic Lumix DMC-LX5. These did a great job and kept the weight under control and storage manageable.
Commercial Lifestyle Photographer Matt Jebbia Summer Fun!
This shoot was a fun collaboration between many of us here at the studio. What made it work was having access to some great vintage props, a great model and a perfect morning of Seattle summer weather. A few words from Commercial Lifestyle Photographer Matt Jebbia!
We came up with the concept of using Dick’s burgers due to the upcoming 60th anniversary of “Dick’s Drive-In”, and we were lucky that fellow Studio 3’s Commercial Product Photographer David Bell had the perfect vintage VW that he allowed us to use.
Since we were a bit worried about taking this awesome vintage car on location I decided to use the Studio 3 parking lot. It provided a nice backdrop and allowed us to utilize some studio equipment that would have been harder to use out on location.
We set up a 6×12 foot sail in the parking lot that helped to diffuse the harsh noon sun, added a medium soft-box to add some light to our models face, and played around with some different camera angles and props to bring this shoot to life. We use a variety of camera systems at Studio 3 but for this shoot I opted to use the Hasselblad H2d with an 80mm lens. It’s not my camera of choice for location shoots but since we were 10 feet from the studio door it made it easy to use and allowed us to shoot tethered for quick image review.
I have a coca cola image in my portfolio already and decided to add the coke bottle at the end of the shoot, just to add a different prop and I felt that we had the perfect model, vehicle, and location to make it work. It was a bit stressful working so closely with a vintage convertible owned by our Senior Photographer. But once we all got into the flow of creating the perfect shot, it all seemed to come together. And luckily for all of us no vehicles were damaged in the process!
To view more Commercial Lifestyle images created at Studio 3, Inc. click here!