GIFs and 360 product photos put a unique twist on photography and videography. Not only are they fun, but they are an effective tool. As we all know, human attention spans are getting shorter. Therefore, content is getting shorter. GIFs and spins provide customers with a short visual tour of your product/company which strengthens your brand and marketing strategies.

GIFs have been around since 1987. That may surprise you considering they are the star of the show on Twitter. In 2016, Twitter debuted the ability to search and send GIFs in tweets and direct messages. The impromptu #GIFparty started and companies such as NASA, GoPro, and IHOP all joined in the fun. It was a BYOG (Bring Your Own GIF) kind of party.

GIFs are perfect for social media.

Creativity is limitless with GIFs. GIFs tell a quick story or convey a relatable emotion or moment by highlighting a key occasion from an event, offering a behind the scenes view of your office, or showcasing how a product works in an engaging way.

If you’ve read this far but secretly have no idea what a GIF is…

GIF stands for graphics interchange format. They tell a bite-sized story in a few seconds by storing multiple images or still frames from a video in an image file, bringing the image to life with animation, and accentuating key features.

Our latest spin on product photography was for Gerber Gear – highlighting the features and angles of the tool from all sides.

Spin photography is used to give viewers a more realistic impression of your product which is linked to increased sales and increased visual information.

According to Adobe Scene 7, “91% of individuals surveyed want the ability to turn products around in full 360-degree spin and zoom in on any perspective”.

Photography can make or break a sale, but research shows that spin photography, in particular, is shown to decrease product returns. A better-informed customer will less likely be unhappy with their purchase.

“Within the first couple of weeks of adding 360 spin images to their product pages, the company saw a 6-8% lift in conversion rates.” –Amazon Spokesperson

What’s next? VR and augmented reality shopping

Ikea and Amazon now have virtual stores. Furthermore, with e-commerce sales rapidly rising, it is crucial to provide the consumer with detailed product photography – giving the viewer the additional confidence needed to buy your product. The days of relying on a customer to see your product in person to make a sale are long gone.

Contact the team at Studio 3 today to put a spin on your product or bring it to life with an animated GIF.

The post GIFs and Spins: Making your Product Come to Life appeared first on Studio 3, Inc.®.

We’ve had a busy week here in the Studio 3 Portland branch. As is the norm in PDX, we’ve moved! Yes, after 40 years in the same location we decided it was time to shake things up a bit.

Ahh look at that open space! After months of waiting, we have finally moved into the heart of the bustling Kerns neighborhood in Northeast Portland. Creative, fun, vibes are inevitable here as our new location is surrounded by theaters, restaurants, parks, art galleries, few urban farms and our neighbors, Kamp Grizzly.

We loved our time in the Southeast, and we take with us the many years of memories. Memories that we sorted and packed into hundreds of boxes. Boxes that have now formed rising towers, reflecting our decades of innovative commercial photography.

A little change of scenery has proven invigorating. We are buzzing with new ideas and our studio is ready to handle whatever project your brand may have. We are all settled in, so now is the time to swing by either Portland or Seattle location, grab a cup of coffee and let’s chat about your photography needs.

The post Same Friendly Faces, Great New Location appeared first on Studio 3, Inc.®.