GIFs and 360 product photos put a unique twist on photography and videography. Not only are they fun, but they are an effective tool. As we all know, human attention spans are getting shorter. Therefore, content is getting shorter. GIFs and spins provide customers with a short visual tour of your product/company which strengthens your brand and marketing strategies.

GIFs have been around since 1987. That may surprise you considering they are the star of the show on Twitter. In 2016, Twitter debuted the ability to search and send GIFs in tweets and direct messages. The impromptu #GIFparty started and companies such as NASA, GoPro, and IHOP all joined in the fun. It was a BYOG (Bring Your Own GIF) kind of party.

GIFs are perfect for social media.

Creativity is limitless with GIFs. GIFs tell a quick story or convey a relatable emotion or moment by highlighting a key occasion from an event, offering a behind the scenes view of your office, or showcasing how a product works in an engaging way.

If you’ve read this far but secretly have no idea what a GIF is…

GIF stands for graphics interchange format. They tell a bite-sized story in a few seconds by storing multiple images or still frames from a video in an image file, bringing the image to life with animation, and accentuating key features.

Our latest spin on product photography was for Gerber Gear – highlighting the features and angles of the tool from all sides.

Spin photography is used to give viewers a more realistic impression of your product which is linked to increased sales and increased visual information.

According to Adobe Scene 7, “91% of individuals surveyed want the ability to turn products around in full 360-degree spin and zoom in on any perspective”.

Photography can make or break a sale, but research shows that spin photography, in particular, is shown to decrease product returns. A better-informed customer will less likely be unhappy with their purchase.

“Within the first couple of weeks of adding 360 spin images to their product pages, the company saw a 6-8% lift in conversion rates.” –Amazon Spokesperson

What’s next? VR and augmented reality shopping

Ikea and Amazon now have virtual stores. Furthermore, with e-commerce sales rapidly rising, it is crucial to provide the consumer with detailed product photography – giving the viewer the additional confidence needed to buy your product. The days of relying on a customer to see your product in person to make a sale are long gone.

Contact the team at Studio 3 today to put a spin on your product or bring it to life with an animated GIF.

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Drones have become a standard in photography and videography. The innovative use of drones can be seen in all types of media, marketing, and advertising. Brands such as Red Bull, Coca-Cola, and GE have turned to aerial imagery on their campaigns. Likewise, a Budweiser commercial took to the sky recently to showcase their switch to 100% renewable electricity from wind power. A message portrayed powerfully by flying above the turbines.

As the use of drones has evolved, so has photography. The technology has advanced rapidly in recent years making it a highly sought-after service. The creativity of drone photography and originality of drone videography leave a lasting impression. From above, everything and anything takes on a different shape, color, and texture.

The drone market has grown tremendously. Now more than ever drones allow access to artistic landscapes and imaginative angles. These creative heights would otherwise be difficult to photograph without cost prohibitive, and somewhat dangerous methods. (Cranes, planes, and ladders…yikes.)

Do you need a sky-high shot of your product, building, or winery? We’ve got a drone specialist for that.

Drones offer a new perspective and create eye-catching imagery. Something that seems so familiar can be transformed by our creative team and camera with wings. Adding value to your mix of content, Studio 3, Inc. provides expert images and video drone services. Leave it to our skilled photographers to create pristine aerial images and video for your creative needs.

“In the confluence of flight, camera, and the harnessing of light lies a magical perspective of the gravity-bound every day that surrounds us. This view is at once powerful and humbling, truly the stuff of dreams. That is the excitement I try to bring to my images every time I put a drone in the air.” Josh Romberg Studio 3, Inc.

Take advantage of the creative opportunities drone technology offers and the know-how from the team. As a result, the finished product will astonish your clients and customers. Drone photography is a powerful tool and resource for your campaign to stand out.

Let us take your photography and videography to great heights.

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“Keep away from people who try to belittle your ambitions. Small people always do that, but the really great make you feel that you, too, can become great.”
― Mark Twain

The million dollar question: What sets us apart from all of the other photography studios in the PNW? Well, quite a few things. But it’s hard to talk about them all in 500 words, so I am going to focus on our in-house digital department.
Not only are our digital artists pixel-perfect, they have the ability to turn photos around faster than I can type this sentence. No, we’re not a marketing agency, but we love working with them. We are photography pioneers. We look past the norm and find answers to questions you have yet to ask. How? Magic. Or Intuition, as they call it nowadays.

Our award-winning photographers work closely with clients and the digital artists who render our images flawless. Communication is our biggest secret for success.

“Without each other, the quality standards we achieve here would not be possible.” -Craig Wagner, Photographer

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“Having an in-house [digital department] allows me to have face-to-face conversation before, during, and after a shoot. Whether we’re discussing how we should approach a job, or what my intention was in how I shot it, I have the asset of having a digital team that feels like an extension of myself.”
–Craig Wagner, Photographer

Our digital team not only makes photos look better in post, they help the photographers shoot more efficiently. It’s photography plus.

“I have the opportunity to talk directly with clients, nipping problems in the bud, saving everyone time and money. We remove a step for the client without compromising the photos.” –Michelle Smith, Lead Digital Artist

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Working with a vast array of clients, we have shot some behemoths over the years; trains, planes, and automobiles to name a few. That’s a lot of surface area to make drop-dead gorgeous, which is why we keep stylists on the ready to spot check, scrub out smudges, and make sure each vehicle’s best side is showing. But we don’t have favorites. Whether it be a fleet for Freightliner, or a detailed shot of a Leatherman tool, each job gets the same level of attentiveness and digital mastery.

“It all breaks down to textures and tones. Fifteen minutes of proper styling and lighting prep during a shoot can save an hour of digital retouching.” –Michelle Smith

So what’s next? We are dreaming up bigger and better ways to make you look fabulous. Stay tuned, we’re 40 years young and constantly evolving.
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It’s always fun sharing these stories from way back in the day!

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For anyone who has a job where spending long stretches sitting at a desk is a requirement, I’m sure there are many a day you wish you could just stand up for a while, stretch the back, get the blood flowing back into the legs, and keep on working. When I’m wearing my editor’s hat, it’s not uncommon to pull 10-12 hour shifts sitting in front of the computer. Because of this, when we renovated our edit suite here at Studio 3 Films, finding an adjustable work surface that could be used while sitting or standing was top of the wish list. Once you do any research at all on the subject, the company that tops your search list is Portland-based Anthro Technology Furniture. As an editor, I’ve been aware of Anthro’s product line for many years and was thrilled to be able to build our new edit suite around a desk from the Anthro Elevate series. Motorized height adjustment, tilting keyboard surface, cable management and adjustable monitor arms make this workstation infinitely adjustable for maximum ergonomic comfort. I’m standing as I write this!

Shortly after getting the new desk, Anthro approached us with a need for a video, showcasing one of their desks for an upcoming trade show. While I knew Anthro for their creative field products, they are also very big in the education and medical furniture fields. The product that we were asked to feature is called “Steve’s Station”; a Radiology Desk, featuring acoustic panels, dimmable ambient light, as well as Anthro’s signature height adjustment. The folks at Anthro had a vision of showcasing Steve’s Station as if it were a luxury car, using sexy, low-key lighting, subtle camera movement and a moody music score. I’ve worked on dozens of car commercials over the years so I knew exactly what they wanted and thought it would be great fun to translate that look and feel to an adjustable workstation. It was certainly easier to light without all the reflective surfaces you get from an automobile.

-David King

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I decided to shoot a collection of Deisel watches in order to create a new product photography series for my portfolio. I’ve always loved how fascinating a watch can be from the technology, materials, gadgets, weight, and pure beauty of the details.
I included added textures to highlight the specific components of each watch by photographing them in different environments to compliment the design. I chose these products due to the challenge and pleasure I derive from photographing something with extreme complexity. My goal was to make the watches stand out individually and seen as a series. I wanted them to pop and stand alone from the backgrounds in a hero type fashion. I chose the backgrounds based on specific element in the watches so it had a beautiful composition. As you can see the bold watches were matched with dark and gritty backgrounds to compliment the gears.
I chose to work with the Hasselblad H3D-39 megapixel back camera with the tilt shift adapter. The decision to use this camera which is a medium format platform is due to the large sensor that allows for capturing fine details. The high res nature of this equipment is my ideal shooting device. My chosen lighting technique was either dramatic or high key depending on the background and the end look I desired. I used the Speedtron Studio Strobe Lighting kit with utilizing grids, spots and floods; that helped with creating the desired effect. I am looking forward to my next inspiration and having a day off to play and be creative. Enjoy the collection below!

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What I find extremely inspiring about technology is it’s incredible pace! I believe in the near future we will be able to see technology manifest right in front of us. With that said, I freaking love showing all the possibilities of new technology, that inspires me to push the envelope and do some really unique stuff.
-Dana

Technology is my middle name, I am inspired on what technology can do to enhance our lives, by accomplishing tasks with much more efficiency. I am the type of guy that is a tech guru, knowing everything that goes on inside, underneath the hood, inside the box, therefore I find it thrilling to stand in the consumer’s shoes…how am I going to convey what this product can do for you? Therefore, I always try to show the product in a good light: friendly and approachable.
-Henry

 
The challenge of making it interesting and drawing the viewer in, that is so inspiring. On top of it all you have to make the product look new fresh and different, that’s my favorite part. I am always so excited to see what is new, hot, and how I can show it off.
-David

I get inspired by the “top secret” nature of shooting the product, knowing about technological advancements before the general public has always been cool and inspires you to concept something way more exciting than just a black box. In fact, I have actually shot a black box, one of my favorite shoots, where we shot it on a roadway set with a vivid sunset as the background. We shot it on an 8X10 transparency, with all the effects done in camera and the client loved it!
-Craig

To view more of our Technology images photographed at Studio 3 please click here!

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