Studio 3 Films Director David King and Hog Wild's President Joe Rooper discuss their latest video project!

Posted on March 19, 2013

Studio 3 Films, Behind the Scenes, Click Shot Commercial Video, Power Popper Commercial Video


Studio 3 Films is so excited to partner with Hogwild in Portland to highlight their latest products! For insight into this video project read below to hear from our Director, David King!

Hog Wild, a Portland toy company and one of our long-time photography clients, came to us with a need for two video commercials to launch their newest products: Click Shots and Power Poppers. Both spots were to be shot in studio, featuring kids, voiceover and a lot of action.  We brought in frequent collaborator and Director of Photography Andy Maser with his RED Epic for the shoot.  We wanted to shoot with the RED for a couple of reasons: 240 frames per second, slow motion would help us capture the fast action of the products and the 4k resolution at 24 frames would give us the option of doing some fast, optical zooms in post production.

We shot the spots over two days; one day at Studio 3, and because our stage was already booked for another shoot, we shot the next day at Picture This Studios. While not professionals, the kids were fantastic. The RED Epic performed as expected. Two weeks later, the post production was done and the spots were on their way to Hong Kong for one of the biggest toy trade shows in the world.

“Studio 3 produced two .30 TV commercials for us. Both were for toy products brand new to the market and both need high energy and pizzazz. We gave them a decent script and storyboard but what they came back with based upon their creative input, camera techniques, direction and post production was a mile above where we started. We’ve used other companies for our TV spots in the past but we’re incredibly happy with the results we received from Studio 3.  Three thumbs up for their creative smarts, direction and technical expertise.” President/CEO Hogwild

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