Stacked Focus: How We Rock The Details

Posted on November 15, 2019

Creative client concepts rock. Take a peak into the process behind the imagery created for Domaine Serene’s newest clubhouse set to open in Lake Oswego this fall.

unnamed  — Studio 3, Inc.

Using clay and soil taken directly from the vineyards that make Domain Serene famous, we created large-scale beauty features to commemorate the earth in which the renowned grapes are grown.

Sitting down with photographer, Craig Wagner, I bring you the inside scoop on how these “larger-than-life” images were created.

15689 Domaine Serene  — Studio 3, Inc.

Q: How did you incorporate the client’s vision in your shooting style?

A: I knew the client wanted these rocks to really stand out. I had this vision of asteroids floating in space. I knew I wanted to carry the focus in such a way that the onlooker wouldn’t know that they are looking at something you could hold in the palm of your hand. – Photographer, Craig Wagner

15689 Domaine Serene  — Studio 3, Inc.

Q: Why did you use a stacked focus for this shoot?

A: To carry the focus deep enough into the shot and create the larger-than-life effect we were after – emphasizing the impact of this soil and rock matter. Stacked focus gives me more precise control over my focus on a shoot of this size. This allowed me more options when shooting at such a low focus. – Photographer, Craig Wagner

15689 Domaine Serene  — Studio 3, Inc.

Q: What Changes when you take on a project of this size?

A: If I am shooting a truck or a spa all of my gear is smaller than the product. Here, it is the exact opposite. I get to be creative on how I bring all of the technical lighting finesse to a small set – using mirrors and reflectors to minimize my lighting tools and maximize my space. – Photographer, Craig Wagner

 

Untitled  — Studio 3, Inc.

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