Raising the Bar with Anthro

Posted on December 19, 2013

Recently, our video department had the exciting opportunity of shooting for Anthro Corporation. Anthro started with a plan to make technology for furniture. Our plan was to take their vision, highlight their latest addition, and bring it to life. Director David King speaks more in depth about putting together this clean and subtly sexy clip!

For anyone who has a job where spending long stretches sitting at a desk is a requirement, I’m sure there are many a day you wish you could just stand up for a while, stretch the back, get the blood flowing back into the legs, and keep on working. When I’m wearing my editor’s hat, it’s not uncommon to pull 10-12 hour shifts sitting in front of the computer. Because of this, when we renovated our edit suite here at Studio 3 Films, finding an adjustable work surface that could be used while sitting or standing was top of the wish list. Once you do any research at all on the subject, the company that tops your search list is Portland-based Anthro Technology Furniture. As an editor, I’ve been aware of Anthro’s product line for many years and was thrilled to be able to build our new edit suite around a desk from the Anthro Elevate series. Motorized height adjustment, tilting keyboard surface, cable management and adjustable monitor arms make this workstation infinitely adjustable for maximum ergonomic comfort. I’m standing as I write this!

Shortly after getting the new desk, Anthro approached us with a need for a video, showcasing one of their desks for an upcoming trade show. While I knew Anthro for their creative field products, they are also very big in the education and medical furniture fields. The product that we were asked to feature is called “Steve’s Station”; a Radiology Desk, featuring acoustic panels, dimmable ambient light, as well as Anthro’s signature height adjustment. The folks at Anthro had a vision of showcasing Steve’s Station as if it were a luxury car, using sexy, low-key lighting, subtle camera movement and a moody music score. I’ve worked on dozens of car commercials over the years so I knew exactly what they wanted and thought it would be great fun to translate that look and feel to an adjustable workstation. It was certainly easier to light without all the reflective surfaces you get from an automobile.

-David King

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