Studio 3, Inc.

Spaces & Places

Stop, Drop, & Knoll

Posted on July 1, 2014

Coined in 1987 by Andrew Kromelow, Knolling is the process of arranging like objects in parallel or 90 degree angles as a method of organization.

Kromelow worked as the janitor for Frank Gehry’s furniture fabrication shop, which at the time was designing for Knoll, Inc. Knoll is known for its angular and modern designs and has over 30 pieces recognized and displayed in the Museum of Modern Art (MoMA). Each night when Kromelow would go to clean-up, he would arrange Gehry’s tools in the form of 90 degree angles for order, visibility, and optimal use. Kromelow called this process “Knolling.”

Years later when contemporary artist, Tom Sachs began working at the fabrication shop he adopted Kromelow’s style of organization as a form of art. He became so inspired by it that he came up with his own personal matra of “Always be Knolling.” This was modeled after Gehry’s famous in-house saying of “Always be closing.”

When Sach’s art became public, the Knolling craze took-off.

Camping Story  — Studio 3, Inc.

And so, to keep Sach’s mantra alive, studio photographer, Chris Eltrich teamed up with commercial stylist, Tristan Weholt to map out and capture Studio 3’s take on camping just in time for the 4th of July.

We know what you’re thinking, “how could you forget the beer and hot dogs!?” Every 4th of July, Americans consume 155 million hot dogs; Many of which are probably roasted over an open fire and enjoyed next to a lakeside view. With that said, need the perfect place to pitch a tent? We have a few suggestions. But regardless of what you do or where you are this 4th of July, don’t forget how lucky you are to be an American. Even if that means shot-gunning as many patriotic brews as you can. Cheers and Knoll on!

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#TBT: NIKE, “We Have Liftoff.”

Posted on June 26, 2014

It’s a bird! It’s a plane! It’s….a….Nike Columbia? Reintroducing Nike’s soaring style named after it’s twin, NASAs Space Shuttle Columbia. This ground breaking style, very much like the Columbia Space Shuttle, is meant to endure long (st)rides. In an effort to blast this amazing new running shoe into the world of athleticism and fashion, Nike made sure to run it through several laboratory tests. According to the article below, after more than 800 miles, the shoe proved to show no loss of cushioning and minimal wear on the anatomical outsole. To launch this shoe the right way, David Kennedy, of Wieden & Kennedy, asked our team at Studio 3 to hop on board for this project. We then worked together, and knocked this Nike ad out of this world.

Nike RocketLaunch 009 72dpi  — Studio 3, Inc.

When Studio 3 Lead Photographer, Craig Wagner, was asked to shoot this product – he was excited to the moon and back. Keep in mind, this ad was done in the early ’80s during the pre-digital days.

“We worked with Wieden & Kennedy quite a bit when they first started out. It was great to collaborate again on this project and compile an image together before the era of digital technology. Wieden & Kennedy provided the idea and the stock image of NASAs Columbia Space Shuttle. I shot this on a Sinar 4×5. This was actually my first time taking an image and lighting the product to match.”

Taking a flight back in time with this ad shows that our capabilities and imagination are beyond the world of digital art and computer technology. A little bit of old fashion simplicity and creativity, in this day in age and in the future, can still do the trick. Call us to find out how we can provide you with a stellar production.



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Throw “Back Alley” Thursday!

Posted on April 24, 2014

There were a lot of good things in the ’80s, like “Pee-Wee’s Playhouse” on Saturday mornings, neon Vuarnet t-shirts with acid washed jeans, and of course, “Mr. T Cereal.” But, there’s still one thing that beats all the rest… and no, it’s not the Richard Simmons Show (even though you were close if that’s what you were thinking). When it comes to the ‘80s, it’s all about the bodacious babes.

Quinton ClubTrack 3.0  — Studio 3, Inc.

With that said, let’s throw it back to the “hair-raising” era of the ‘80s for a totally tubular production with Quinton Cardiology Systems Inc, who is now in merger with Cardiac Science Inc. If you weren’t pumpin’ it in your living room to a Jane Fonda aerobic video, you were gearin’ up in the brightest ensemble with a pair of fabulous leg warmers to hit the gym. Every ‘babe’ was an accessory to any open treadmill around. This bad bod was captured at the end of the decade by our one and only, Lead Shooter Craig Wagner, who has an exceptionally keen eye for lighting. Craig recalls that this sultry production showcasing Quinton’s “Clubtrack” Treadmill, was made possible by an extensive amount of electric light generators and the edgy alleyways of our beloved Emerald City. But he says the REAL star of the show was the ever trending smoke machine which was infamous for adding a retro effect in almost every “mysteriously fab” ’80s photo/video.  Fun photo shoots like this were no rarity for Studio 3… and this one represents the epitome of the ’80s.

Now, we hope you’re feeling inspired. Get off your computer and GET PHYSICAL!




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Throwback To The Future!

Posted on March 27, 2014

fluke  — Studio 3, Inc.

“Roads? Where we’re going we don’t need roads!”

We’re taking a flight back in time with Fluke Manufacturing! This week we’re busting out the film strips and having a flashback to the days of pre-digital shooting. Our Lead Shooter Henry Ngan captures the era in this classic Fighter Pilot Tech shot on film! Henry and the rest of the Studio 3 crew had a blast working with Art Director Val Kurita, who now Product Manages Chaudiere Design, Inc. in Seattle, WA.  And with retired successful Graphic Designer Gary LaComa who is currently creating Fine Art Photography , you can check out his gallery at Saatchi Art and shop on Zentopia to snag some of his beautiful art work. Gary hops in the time machine to share a few words with us about his tenure with Studio 3…

“This image was a core brand image for a new product introduction for Fluke Manufacturing. It was designed to be the visual icon for this new product in advertising, print collateral, and point of sale posters. The overriding concept of the product was “speed” which lead to a vision loosely visualized in my head and sold to the client. The client’s trust in us to deliver the goods was the primary reason we got this project. It was a very important introduction that the company had invested in heavily. The stakes were high. 

…It was always exciting working with The Boys and getting the results we did on this and many other projects. This campaign, built visually around this image, was a huge success for the client.

I would like to add however that I chose to work with Studio 3 on many of my clients projects over a decade of effort for 3 primary reasons. First their technical expertise. Henry and his support crew were, and always has been, technically way ahead of their time (even back then). This image was actually created in the camera and on film, unlike today where a computer screen and digital manipulation reign supreme. Second reason was their attitude about working as a team. Unlike many photographers, they allowed me to work with them in the trenches. We worked together hands on… as a team. Many photographers are less than enthusiastic about this collaborative style of work and prefer that you sit in a chair and yes/no “their” creations. Third my confidence in them to deliver. I knew they/we would deliver the product we sold and to do it efficiently and within my client’s budget and schedule. “

It’s always fun sharing these stories from way back in the day!

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A Trip Down Memory Lane, In Freightliner Trucks! #TBT

Posted on February 27, 2014

Freightliner  — Studio 3, Inc.

A trip down memory lane takes us back to summer of 1983, and we’re in the middle of the Alvord Desert. For a few years around this time, we’ve been shooting calendars for Freightliner Trucks in-studio. These trucks were a work of art, show-trucks that were built and painted particularly to collaborate with the themes of each year’s calendar. But it was time for something new and fresh! This was our first attempt to shoot the calendar on location. Tom Stuart, our lead photographer at the time, scouted a few places that’ll be a great large flat space to offer beautiful surroundings to match the hues and beauty of the models and show-trucks we were shooting. So we arrived at Alvord Desert! Tom Stuart and our current Lead Shooter Craig Wagner, geared up, packed the studio van, grip truck, two RVs, and three 1984 Freightliner beauty trucks. They headed to the desert with two clients, three assistants, three models, a hair and make up stylist, and 3 truck drivers in tow.

Freightliner  — Studio 3, Inc.

For a week, our crew, clients, models, truck drivers, and stylist camped in the dessert shooting at sunrise and sunset and finding time in between to soak up the scenery and it’s activities. While our clients, models, and stylist camped in the two RV’s, the truck drivers slept in the semi-truck sleepers and Studio 3 rolled out our sleeping bags without hesitation, and slept under the stars.

Freightliner  — Studio 3, Inc.Freightliner  — Studio 3, Inc.

The fun didn’t stop with shooting during the beautiful hours of sunrise and sunset. Thanks to the wind and rain, most of the day was spent getting equipment set up, with our crew jogging for a quarter of a mile at a time to retrieve our belongings. When we weren’t running for our lives, or shooting with the sun’s timing, the crew was enjoying BBQ’s, the local farmers hospitality with horseback riding, and dipping into the hot springs. With that said, take us back to the summer of 1983!

Freightliner  — Studio 3, Inc.Freightliner  — Studio 3, Inc.


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Teamwork Makes The Dream Work

Posted on January 7, 2014

Starting the New Year, Studio 3 reflects on our performance and progress. Always wanting to provide classic work while staying fresh and up to par with current trends, it is helpful to hear great feedback from happy clients to let us know we’re on track.

We have had the pleasure of doing photography illustrations for Marquis Corporation for over 20 years, which naturally progressed into providing video illustrations to show just how great their spas are. You can’t watch these videos without wanting to get into one yourself, we guarantee it!

It was an exciting and challenging project that Studio 3 was ready for. Our team shot over 20 videos in 5 months, 2 television spots, we set up 5 different spas in our studio at once, with our Video Director David King pulling 14 hour days for 23 days straight in post production. It was a busy time but we enjoyed every minute of it with Marquis Corporation on set with us everyday.

Marquis Spa  — Studio 3, Inc.

When completing a large project like this, we like to pat ourselves on the back and show our appreciation for the team that comes together to make it happen. But when we hear positive feedback from a client that is happy with our work and the affect it has, it excites us even more. It reminds us of our capabilities and the great people we are lucky to work with everyday. Teamwork makes the dream work!

Thanks to a simple yet powerful message from Jim Johnston, it has Studio 3 fired up and ready to take on the New Year. Bring it on 2014!

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Sculpting Portlands Past

Posted on December 10, 2013

Studio 3 Portland had our Senior Photographer, Henry Ngan, take a walk around this beautiful city capturing what Portland had to offer. Amongst the many landmarks that keep Portland weird and unique, he came across a couple of sculptures that reminds this fresh and hip city of its rich history.

Italian Immigrant  — Studio 3, Inc.

You can find James Gion’s sculpture of the dapper “Italian Immigrant” statue in the traffic island at the intersection of NE 99th Ave, Sandy Blvd and Killingsworth. Many statues honor an individual, a war, an event. The “Italian Immigrant” gives tribute to anyone and everyone who took a path that led us here. It reminds Portland of our sense of community. Those who came before that laid the foundation for us, is now brought back to the Rose City where they are honored at the heart of the Parkrose district. Standing tall and confident, the Italian Immigrant invites all that come from around the world, to set their briefcase down in search for a new adventure here in Portland.

Inversion Belmont  — Studio 3, Inc.

Artists/Architects Annie Han and Daniel Mihalyo of Lead Pencil Studio wanted their representation of the past from a different point of view. The bold new art projects titled, “Inversion: Plus Minus” is a set of towering sculptures that stand along SE Grand Ave. Pictured, is the tower on Belmont street. Using weathered steel angle iron; the artists’ brings “ghosts” of former buildings to life. One half of the towering set (not pictured) is located on the Hawthorne corner. This structure will feature a matrix of metal that almost appears as a solid building. The other half, the Belmont sculpture, emphasizes negative space. Referencing the outer shells of ordinary industrial buildings. Portlanders continue to find ways to remind the present, invite the future and remember the past. Whether it be honoring people, places or things; it all represents Portland. And we SUPPORTland!


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Studio 3's Photographer Craig Wagner & CMD's Art Director Lawrence Wolf collaborate!

Posted on September 10, 2013

See below to view Craig Wagner’s in-studio Product Photography and his lifestyle images!

Studio 3, Inc, Behind the Scenes, Commercial Product Photography, Commercial Lifestyle Photography, Lawrence Wolf, CMD

We are excited at Studio 3 about our latest partnership with CMD in Portland. Craig Wagner (Photographer) and Lawrence Wolf (Art Director) talk about their thoughts around their latest creative venture. Read below to hear more about the collaboration between Studio 3 Inc. and CMD.

A few words from Lawrence Wolf at CMD.

“One of the great things about working at CMD is the way the company embraces the Rose City’s bike culture. Bike commuting is actively encouraged year round, with a lot of extra support for people who get into the saddle for the Bike Commute Challenge each September. And, as an art director, I get to spend my days crafting the visual language of all the things we make for our clients: websites, mobile apps, brochures, you name it. It’s a process where I’m fortunate to work with some really talented individuals. This brings me to Studio 3 Photography, and partnering on a creative project that reflects my personal passion for cycling as well as that embraced by Portland and CMD.

I first worked with Studio 3 in December 2010, shooting bird’s eye views of two Western Star trucks. It wasn’t an easy shoot, given the sheer size of the trucks. And thanks to the unpredictable nature of Pacific Northwest skies in winter, we were forced to shoot inside a warehouse. In that kind of situation, you can only get an angle so wide before running into problems with distortion.

But Craig was very methodical in overcoming these logistic issues. Over the two days we shot, we bonded over a mutual appreciation for all things on wheels, be it two, four or eighteen. That shoot was just the beginning of a strong professional relationship, and then this past spring, something got us talking about my old bike.

Studio 3, Inc.  — Studio 3, Inc.

I’ve been customizing this vintage Trek touring bike since the birth of my son. It had sat in my garage, collecting dust for several years, because it’s so much heavier than my aluminum road bike and I tend to opt for speed. But it’s always been a great bike. The steel frame gives it a really comfortable ride. It reminds me of the matching, yellow Schwinns that my parents used to pedal me around on. When I started thinking about how to introduce my boy to cycling, I swapped out the drop bars for mustache bars (to accommodate a front-mounted child seat). This gave the bike a totally different look, and I suddenly developed a new appreciation for the bike’s classic styling.

Studio 3, Inc.  — Studio 3, Inc.

Soon after, I added a Brooks leather saddle and matching bar tape. Then it kind of took on a life of its own. Since then, I continue to adjust little details like striped white tires, or black dice valve covers.

Studio 3, Inc.  — Studio 3, Inc.

Studio 3, Inc.  — Studio 3, Inc.

My latest addition was designing the “Slow Ride” aluminum head badge, which I had made at International Graphics. “Slow Ride” was influenced by a few things: My son’s 70s-era, Evel Knievel helmet, and the fact that the bike weighs upwards of 30 pounds. We won’t be winning any races on this thing, but that’s hardly the point of our rides.

Studio 3, Inc.  — Studio 3, Inc.

I was thrilled that Craig was interested in collaborating on a “Slow Ride” shoot featuring the customized bike. As an art director, I really admire his attention to detail and the way he plans a shot. He’s keenly aware of potential challenges, and always has a good solution for telling a story through his lens. Half the fun of this shoot was working together on the idea, putting together moodboards, and scouting locations.”

Studio 3, Inc.  — Studio 3, Inc.

A few words from Craig Wagner at Studio 3, Inc.

“Working with Lawrence’s “Slow Ride” concept was fun and allowed me plenty of creative freedom. The mood boards were coherent and well designed. With a clear understanding of the desired outcome and tone, we were ready to go. I look forward to many more future projects with Lawrence’s creative concept development and the CMD team. See below for some of the shots we got on-location!”

Studio 3, Inc.  — Studio 3, Inc.

Studio 3, Inc.  — Studio 3, Inc.

Studio 3, Inc.  — Studio 3, Inc.

Studio 3, Inc.  — Studio 3, Inc.

Studio 3, Inc.  — Studio 3, Inc.

Studio 3, Inc.  — Studio 3, Inc.

Studio 3, Inc.  — Studio 3, Inc.

Get involved in the Bicycle Transportation Alliance’s Bike Commute Challenge by clicking here.To view CMD’s joint blog post click here.

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Cycle Oregon 2013 with Photographer Henry Ngan!

Posted on July 26, 2013

Once again this year’s Cycle Oregon 2013 weekend ride was an amazing experience both days! The weather could not be more perfect. My brother Ben, sister Betty, nephew Paul Schommer and his uncle Bob of Schommer & Sons were all along for the ride and encouraged me along the way. Ben and wife Julie did their ride on a tandem, Betty and husband Tom rode their own bikes. I personally rode on a custom no name frame outfitted with hand-me-down parts from Ben’s old bike parts.

Cycle Oregon 2013  — Studio 3, Inc.

Someday I may get a Specialized or a Cervelo or a Cannondale but for now this is the perfect bike.

Cycle Oregon 2013  — Studio 3, Inc.

I could have used one lower gear on Sunday’s climb to the north up to the Lewisburg Saddle Trailhead. The rest of the 42 mile ride through a series of rollers was palatable and actually fun. I learned a lot on how to attack the next hill.

Cycle Oregon 2013  — Studio 3, Inc.

Saturday was a picture perfect postcard day through beautiful country roads to the east of Corvallis. Except for a few headwinds, and a swarm of honey bees trying to get back to their hive, it was a blissful 51 miles of fun. Our host, Oregon State University provided really nice facilities and generous hospitality for camping, eating, and entertainment.

Cycle Oregon 2013  — Studio 3, Inc.

The folks from the Bike Gallery provided the technical expertise to make everyone’s bike a perfect riding machine. They adjusted the new chain I purchased at their Hollywood store in Portland. We had live entertainment from Funk Shui (Fri) and Madison Jones (Sat) and a beer garden at the Memorial Union Quad. Everyone came home to the finish line amongst a cheering crowd and ice cream from the Schwan’s catering truck.

For the Studio 3 blog, I captured all these images of the Cycle Oregon 2013 weekend ride using two cameras. Some of the images were captured using my Samsung Galaxy Note 2. The rest were captured using my Panasonic Lumix DMC-LX5. These did a great job and kept the weight under control and storage manageable.

Cycle Oregon 2013  — Studio 3, Inc.

Cycle Oregon 2013  — Studio 3, Inc.

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Film Director David King What a beautiful campus!

Posted on April 5, 2013

One of our favorite places to visit and shoot, is the beautiful campus of Washington State University, Vancouver. The scenic views from the campus’ hilltop location are breathtaking and change dramatically through out the seasons. Our crew visited the campus again for our second video collaboration with WUSV’s marketing department. Here are a few words from our Film Director David King.

For the second video in our series for Washington State University Vancouver, we were asked to help the university highlight how “non-traditional” students thrive at the Vancouver campus. With an enrollment of just over three thousand students, an average class size of twenty, and a student to faculty ratio of 1:14, WSUV truly caters to the student that is serious about furthering their education without sacrificing the whole university experience.

For this video, we directed our focus at transfer students, students that have families, those that hold down jobs outside of school, and those that are looking for help with financial aid. We spent the day on campus, interviewing five students with very diverse backgrounds and career aspirations. The common thread for each of them was how easy it was to be a student at Washington State University Vancouver while working and in some cases, raising a family. It was great to hear them talk about what makes Washington State University Vancouver so special.

We were able to utilize some of the scenic footage we captured on our earlier visit in the fall, before school had started for the year, as well as shooting some new footage with the campus bustling with student activity. The video ultimately ended up on the WSUV website and is viewed often by prospective students who may be looking for a university that will fit their unique circumstance.

Check it out here, or visit the WSUV website at

To view more Videos created at Studio 3 Films please click here!

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