Digital Art – Stages Cycling Stationary Bike

Posted on April 21, 2015

Digital art composite of rider on Stages Cycling stationary bicycle  — Studio 3, Inc.

Studio 3, Inc. is THE choice for photography, video, or digital work – because WE make it easy for everyone involved. There’s no guessing around here: we involve the client every step of the way and make the process truly collaborative. We make it easy for agencies, art directors, and brands to get exactly what they want – and consistently delight with what we produce.

Frank Creative always has brilliant idea that we love to run with – and in this case, cycle with. Stages Cycling was just about to launch an innovative new indoor cycling bike, and they partnered up with Frank to approach the Studio 3 Team. The brief was to create some cutting-edge indoor cycling bike shots by merging dark, moody cyclist shots with Iron Man-meets-TRON-inspired digital art backgrounds to explode that coolness factor of the Stages brand. The Digital Artists here first created some mockups of composites, and we made the client and agency welcome at the Portland studio to give feedback directly.

Studio 3 also took care of the casting call, and reached out to multiple cycling clubs and local bike stores to find the perfect athletes to fit the bill. Photographer Craig Wagner utilized his expertise in lighting and shooting to capture that dynamic image of the cyclists on the bikes, setting up Stages Cycling and the SC studio bikes series as the stars of the show. Digital Lead Alex Gumina worked closely with the Team in post-processing to produce a futuristic CGI background with both Frank Creative and Stages cycling in the studio giving feedback during live digital compositing sessions. The timeframe was a tight turnaround of a week – and by the end of the week the Team had knocked this one out of the park with multiple digital composites and indoor cycling bike detail shots for the updated Stages website. (Check them all out here.)

Close up detail shot of Stages bicycle rear wheel and pedal  — Studio 3, Inc.Close up detail of Stages Cycling front bicycle wheel  — Studio 3, Inc.Close up detail of Stages Cyclcing bicycle gear chain and wheels  — Studio 3, Inc.

Tired of worrying about your creative projects, or figuring out a way to coordinate all those moving parts? Take a load off. Do it the EASY way – and call the Studio 3 Team. We’ll make it so easy to get mind-blowing visual assets done and in front of your audience, you’ll forget that you’re actually at work.

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