Scrumptious Voodoo Doughnuts and a pair of Jimmy Choo Eros Pumps, is there any better combination for a photo shoot? We decided to pair these two products to create a story of Sweet Misery. Who hasn’t arrived home in the early morning hours after a late night of dancing and bar hopping. Those early morning hangovers sure are better with a cup of Joe and some doughnuts fresh from the Voodoo shop. Read on to get some insight on this creative shoot by Product Photographer Matt Jebbia.
My inspiration for this shoot was hashed out over a studio brainstorming session. The concept was a little off beat. Expensive shoes and doughnuts aren’t what most photographers think of as a match made in heaven. But I think most of us can agree that we’ve managed to spend way to much of our hard earned money on a pair of shoes at some point in our lives. And I wanted to play off this odd pairing and totally exaggerate the idea. This was really the beginning of the creative idea for the shoot. Adding Portland’s famous Voodoo doughnuts just seemed like a fun idea and completed the conceptual story “Sweet Misery”. We began by setting out the assortment of donuts, and built the rest of the set around the Voodoo. I knew that I wanted some nice warm sun light streaming through a window so I setup my first light behind the shoes, added a color warming gel and placed a 4×8 sheet of white foam-core in front to fill some of the harsher shadows. All that was left was some light on the background and a couple of spotty grids to bring out the doughnuts and sparkles in the Jimmy Choo pumps. The hardest part of this shoot was keeping all of my co-workers away from these delicious treats. – Matt Jebbia