Overused, generic stock photos won’t “WOW” customers. It’s the general consensus heard around town, however they are still a visual solution for many. The question we pose is: if your brand was understood, your need was met, and all within budget, would you leave stock imagery by the wayside? Really, who wants to spend hundreds of thousands of dollars running an ad campaign with a stock image when that same image may be used by your direct competitor?
Lets look at a recent case study that addresses this very issue:
We were approached by a national insurance company who wanted to move away from stock photography in order to have access to their own asset library. Of course, we jumped at the opportunity to work on such a large, forward thinking job.
After sitting down with the client to completely understand their needs, usage, and budget we were on our way to customizing the shoot. One of the main desires acquired was to showcase the craftsmanship of the local Portland community with the end goal of creating extremely diverse imagery, that would be relevant for years to come! Lets break down the numbers for this job…
The end result was an exciting experience that ended up bringing people together. A couple words from our Producer, Rachel, about working on this project:
In order to make a huge job like this go as smoothly as possible you have to have a few things working in your favor: you have to be able to see the small details at the same time as the overall big picture, be very organized, and have a team that you trust thoroughly! Having good people around you can make even the longest, hardest days fly by. And coffee. Lots of coffee.
The countless hours spent searching for that perfect stock image – eliminated! Check out some of the beautiful images that solved our clients needs.