V-Tech Electronics & New Product Photography

Posted on March 13, 2009

Product Photography  — Studio 3, Inc.

VTech, the leading manufacturer of portable and user-friendly electronic devices and product, has added a new market to its line-up of wireless phones and children’s electronics: wireless Internet streaming radio.  Craig Wagner of Studio 3, Inc., was hired to shoot the new product photography for the latest revolution in home audio, the VTech IS9181 WiFi Internet Radio.

Images from the Studio 3, Inc. photo shoot were showcased at the 2009 CES in Las Vegas, the 2009 SXSW Festival in Austin, and the Timeless concert series in Los Angeles.  The new Wi-Fi Radio allows customers to play over 11,000 free Internet radio stations worldwide, stream music libraries stored on home computers, or connect to any digital audio player.

Studio 3, Inc. was thrilled to partner with VTech and produce new product photography images for such an exciting new product. Craig Wagner always enjoys shooting product photography and has some insight on the recent shoot.

Typically, when I think of Vtech, what comes to mind is bright colored electronic toys. So when I heard they were wanting us to shoot a radio that streamed stations from a WiFi signal I was intrigued. What is this latest product?
In the past I had shot for a local projector company, Infocus who has amazing projectors. This new Vtech client had seen past images from the Infocus shoot and wanted a similar look and feel.
So I chose to start with a Black Plexi surface to create a more eloquent look, which was exactly what my client was looking for. Creating pools of light on diffusion panels with gridded Speedotron heads help to accent all of the different facets on the radio and really allow it to be a hero in it’s own right. The lighting really allowed this product to go from ordinary radio, to a sleek instrument that you would want to display in your own house.
In order to capture this product photography, I used the Hasselbald H2D body with the standard HC 2,8/80 mm lens knowing it would create nothing short of beautiful, creative justice. The design of this lens ensures a flat image plane, low distortion and great color correction. This camera and lens combo is suited for almost any task in studio photography and allowed me to get the client exactly what they were looking for.


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