WE Do It Better

Posted on March 3, 2015

Studio 3 show photography vintage Nike sneakers  — Studio 3, Inc.

Why chose Studio 3? Because whatever you want done, WE help you do it better.

Take this shot of vintage Nikes, for example. The brief was to take a fresh approach with footwear photography and shooting a pair of vintage Nike sneakers – so the Team created a very gritty-looking night environment to showcase the shoes. But the idea was to keep the setup looking as un-styled as possible, like the person had just kicked the shoes off and they landed exactly as they did. The Team was striving for a moody atmosphere, so having reflections throughout helped underscore that mood. The “street” locale was, however, created entirely in-house. Photographer Chris Eltrich laid out 4′ by 8′ of bricks to make the paving stones, pouring sand in-between them to look like grout, and finished them off with some large pavers for the “sidewalk.” He wet the set with a spray bottle to create those reflections, which proved a challenge due to to the bricks and sand absorbing the water. He had to spray continuously all the way down to the moment he clicked the shutter, or everything would dry. All the work paid off in the end and resulted in a wet-looking, gritty set as a backdrop to the cool Nike kicks.

In post-processing, Digital Lead Alex Gumina found that the bright yellow of the sneakers didn’t look ideal against the background. The logos weren’t “reading” in the final photo and the feel was a little off, so he converted the image to black and white to play up the vintage aspect. The monochrome treatment was just right and made those logos POP!

From an open brief to an ultra-specific “mood” created entirely in the studio, our Team takes any concept from origin to exceptional execution. Perhaps anybody can just do it. But WE do it better.

Call us today to find out how we can do it better for your brief, each and every time.



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