Throwback To The Future!
“Roads? Where we’re going we don’t need roads!”
We’re taking a flight back in time with Fluke Manufacturing! This week we’re busting out the film strips and having a flashback to the days of pre-digital shooting. Our Lead Shooter Henry Ngan captures the era in this classic Fighter Pilot Tech shot on film! Henry and the rest of the Studio 3 crew had a blast working with Art Director Val Kurita, who now Product Manages Chaudiere Design, Inc. in Seattle, WA. And with retired successful Graphic Designer Gary LaComa who is currently creating Fine Art Photography , you can check out his gallery at Saatchi Art and shop on Zentopia to snag some of his beautiful art work. Gary hops in the time machine to share a few words with us about his tenure with Studio 3…
“This image was a core brand image for a new product introduction for Fluke Manufacturing. It was designed to be the visual icon for this new product in advertising, print collateral, and point of sale posters. The overriding concept of the product was “speed” which lead to a vision loosely visualized in my head and sold to the client. The client’s trust in us to deliver the goods was the primary reason we got this project. It was a very important introduction that the company had invested in heavily. The stakes were high.
…It was always exciting working with The Boys and getting the results we did on this and many other projects. This campaign, built visually around this image, was a huge success for the client.
I would like to add however that I chose to work with Studio 3 on many of my clients projects over a decade of effort for 3 primary reasons. First their technical expertise. Henry and his support crew were, and always has been, technically way ahead of their time (even back then). This image was actually created in the camera and on film, unlike today where a computer screen and digital manipulation reign supreme. Second reason was their attitude about working as a team. Unlike many photographers, they allowed me to work with them in the trenches. We worked together hands on… as a team. Many photographers are less than enthusiastic about this collaborative style of work and prefer that you sit in a chair and yes/no “their” creations. Third my confidence in them to deliver. I knew they/we would deliver the product we sold and to do it efficiently and within my client’s budget and schedule. “
It’s always fun sharing these stories from way back in the day!