Studio 3, Inc.

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Polartec Punch

Posted on August 19, 2014

 

Frank Creative — Studio 3, Inc.

Talk about making a splash this summer! Studio 3 has been heating up on set- this time with one of our fun and creative clients, Frank’s Garage. The team at Frank’s called us to help them visually illustrate the many qualities and characteristics of Polartec High-Performance Fabrics. The goals for these images were to portray the waterproof protection and breathability of the NeoShell outwear fabric. After the production meeting, photographer, Craig Wagner couldn’t wait to get his hands dirty…or soaked. As always, he came up with a great solution for capturing this fist going through water:

“I knew Broncolor’s Scoro S power packs would provide control of the high flash duration needed to freeze the action without giving up the output needed to capture this image. Our initial approach was to shoot using a H4D-40 Hasselblad and our IR trigger setup, but found that the inconsistent speed of the punching fist didn’t give us the results we were looking for. We switched to our Canon 5D MKIII to take advantage of 6 FPS burst rate. We then made adjustments to the Scoro packs and after a few attempts, the model and I were in sync.”

Many different oils and lotions were tried on the model’s hand to reduce drag and create a smoother looking barrier between the fist and water. In the end, nothing worked better than some good-old fashioned baby oil.

So in the end, with a great concept, extraordinary photography, a fish tank and some baby oil, an image that packed tremendous punch was made. Add some punch to your photography, call us, we can deliver.

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Dat ChromeCast, Tho.

Posted on August 12, 2014

 

Old New / Chrome Cast — Studio 3, Inc.

You know how you have your closet full of countless DVDs? Doesn’t it suck whenever you move to a new home and you have to lug your timeless collection with you? Yup… It used to.

Last year Google launched the ChromeCast, a thumb-sized digital media player that claims it’s “the easiest way to enjoy online music and videos on TV.”  Life just got a little bit easier without DVDs that skip or piles of movies that go weeks without being organized. To celebrate the cure to this chaos, Studio 3’s Chris Eltrich captured this ingenious innovation in all its glory.

The inspiration for this photograph, Chris states, is the juxtaposition of “old” vs. “new.” In order to accomplish this production, he covered the shoot with a multitude of lights and reflectors that created an iridescent look on the disks. After a few takes, what had originally started as an idea to shoot just a couple of DVDs developed into a brilliant plot to shoot an entire spread of them. This helped gain a greater color scheme which would become the perfect backdrop for our all-star, the Google ChromeCast. “I was really pleased with the way the CD’s turned out. They made for a perfectly unique background,” Chris says.

While some things never get old, like The Goonies, Otter Pops, and Johnny Cash… other things have expiration dates. CDs, DVDs, and VHS tapes are just a few examples of them. We’re not saying you should quit watching your favorite childhood movies… but maybe it’s finally time for those grainy recorded video tapes to go. Make a sleek transition to the ChromeCast life and lose a load off your back- or your movie shelf.

Old New / Chrome Cast — Studio 3, Inc.

And now, FOR A LIMITED TIME ONLY book a job with us and get a free movie night in the Studio with your favorite film and photography team. Pick up that damn phone and get dialing!

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Break A Cool Sweat

Posted on August 5, 2014

Here we are in the HOT HOT HEAT of the summer and there’s no way we are hanging up our bathing suits just yet! While breakin’ a cool sweat and trying to stay cool, Studio 3 brought in the Marquis Spas  ATV (Aquatic Training Vessel) for a much needed dip. The ATV was delivered on a trailer and was fork-lifted into Studio 3. From there, the team hauled that huge piece of heaven onto a custom-built stage. It took 2 days to fill it up and get it to a temperature that was juuuust right. Once the bubbles were flowing, the cameras started rolling. 

Marquis Spas — Studio 3, Inc.

Studio 3 has had the pleasure of working with Marquis Spas for many years now. The California based company founded in 1980 strives to provide top-of-the-line aquatic products that aid in rest and relaxation for the “ultimate soaking experience.” 

For this particular shoot Studio 3 Film Director of Video Production, David King, filmed the features of the ATV while our Lead Photographer, Craig Wagner, caught some overhead and underwater shots. Craig gives a bit of insight on this splish-splash shoot:

“I was piggy-backing on the video shoot of Marquis’ new ATV. The client wanted to feature someone working out (water aerobics) from under the water’s surface. Since the tank was blue, we chose to give the image an overall blue hue by gelling the key lights.

I shot this using a Canon 5D MKIII in our underwater housing. I also mounted a Canon 5D MKIII above the tank for the overhead image. I remotely triggered the camera and viewed the images in Lightroom. Speedotron packs and heads were used along with our 8’x14′ lightbank with custom flash tubes.”

Marquis Spas — Studio 3, Inc.

The end result was comprised of a five-star video and brilliant stills that capture the endless capabilities of a Marquis Spas ATV. If you think you don’t need one, just wait until you watch this.

There’s still a lot more sunshine comin our way for the rest of the summer. If you can’t take the heat, give us a call! Let Studio 3 take care of business while you enjoy the non-stop flow of ice cold drinks to keep you cool.

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#TBT: Digital What?

Posted on July 31, 2014

10 hours, 6 polaroids, and 3 sheets of film. Can you even imagine the torture that used to go into creating just one composited image?

Screen Shot 2014 07 02 at 4.17.52 PM — Studio 3, Inc.

Studio 3’s David Bell approached this project with Reilly Jensen of Reilly Jensen Design for the ghost we now know as Egghead Software. The idea for this production was to create a series of summer sale posters that would adorn all of the the windows to this software retail chain. But Senior Lead Photographer, David Bell can tell you this was no stroll through the park. He used nothing but a few polaroids, a studio strobe, and 3 sets of film all composited in camera to make this concept a reality. I don’t know if you’re understanding correctly… THAT MEANS NO DIGITAL WORK- AT ALL! That is a toilsome task that would now be unheard of and would only be attempted by the bravest of artists.

Well, we’ve changed things a little since then. Actually, Studio 3 was the first commercial photography studio to dive into the digital world and uncover the realm of Photoshop. Now-a-days a composite like the one shown above would be accomplished through a simple process in which one of our digital pros would take several images, digitally clip them, layer them and VOILA! We’ve just cut down on 3/4 of the time it would take to composite an image the old-school way. Ahh, technology. Isn’t it great? It sure is.

And I know what you’re thinking now… “Wait, what the hell happened to Egghead?” Ironically enough, in 2001 the company’s computer system got hacked and soon after, our local favorite went under. But enough negativity. There are plenty of things to be thankful for… like top-of-the-line photography and first-class digital art. Did I mention we’re fun too? Give us a call, we have a margarita waiting for you on our terrace. Cheers.

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Studio 3 Rides Out On Ducati

Posted on July 22, 2014

ducati test — Studio 3, Inc.

Summertime is all about fast cars and even faster Ducati motorcycles. Studio 3 wanted to explore our dare devil side and kick up the dust to catch the sunset on a few of these bad boys of the road. While the rest of us had fun forming our very own Studio 3 Biker Gang, our talented Seattle Shooters David Bell and Chris Eltrich had the pleasure of capturing these beauties with a Hasselblad Medium Format camera system. Eltrich goes a little more in depth about this sexy shoot:

“The team was looking for a darker, dramatic look… I used Studio 3’s Speedotron lights for all the shots with various light modifiers, but generally each shot had a Beauty Dish as the key light with lights through diffusion panels for accents. A lot of the planning and conceptualizing for the shoot was done by our amazing Producer, Megan Nolan and our go to Digital Lead, Alex Gumina.”

Alex shares his inspiration behind his work here:

“There seems to be a trend in vehicle advertising lately of hyper-processed, super crisp images. I thought it would be fun to do something in this style but needed a subject. That’s where Ducati Seattle came in. I pitched the idea to Megan, our studio producer, and we made our way across Aurora to Ducati Seattle to look at some beautiful motorcycles. We met with the sales manager Mike MacConaghy and before we knew it we had a couple beautiful Italian made motorcycles in the studio.

The original plan was to do a couple composites using shots of the bikes in studio, and environmental shots for the backgrounds. We would blend the two together to make one perfect, seamless image. Since we had the bikes in studio though, we decided to take full advantage of our photographers capabilities and do some amazing detail shots as well. My only request was dark, moody, high contrast, and sexy. What you see here is the end result.”

ducati test — Studio 3, Inc.ducati test — Studio 3, Inc.ducati test — Studio 3, Inc.ducati test — Studio 3, Inc.ducati test — Studio 3, Inc.

We had a blast having the Ducati Motorcycles for a few days. We couldn’t load up on our leather gear fast enough! At least we know we’ll be prepared for next summer! If you want in on the fun, give Studio 3 a call and we’ll bring an extra helmet.

 

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1 Second Everyday

Posted on July 15, 2014

“There are so many tiny, beautiful, funny, tragic moments in your life — how are you going to remember them all?”

Imagine a movie that includes everyday for the rest of your life…  That’s the motto of the  1 Second Everyday app. As of this May, director, producer, video maker, animator, and app creator Cesar Kuriyama has been recording one second of his life everyday for three years. Kuriyama started creating this video diary on his 30th Birthday and claims that if he lives to see 80, family and friends will have a 5-hour-long accurate depiction of his life. The “1 Second Everyday” app does exactly what the name implies. It allows users to create a video diary of their lives by providing them with platform to record, edit, and store one unique moment a day for a year at a time in order to create an irreplaceable memoir. Kuriyama said that his driving force for this project was the fact that he would gain the ability to flashback through his memories and re-evaluate how he approached each day.

In spirit of this moving idea, David King, our director of video production compiled a 30 second video of what one month with the Studio 3 team looks like… and we’ve all come to realize how lucky we really are! Here’s a 30 second glance at our random, crazy, and beautiful lives:

So, if you’re feeling stressed, excited, discouraged, confused, wired, or tired, go ahead and start your very own video. You might be surprised with the outcome. And if you’re looking for a little extra sunshine in your day, give us a call or pop by the studio. We’ll do everything we can to ensure it’s an experience so grand you won’t need an app to remember it.

 

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Pick Up The Phone!

Posted on July 8, 2014

Stressed about your company’s visual needs? Would you rather spend time having fun in the sun? Let Studio 3 ease your mind this summer. We’ve been smashing out countless videos back to back, while continuously providing outstanding photography and flawless production. Oh, did we also mention that our digital team is amaze balls? Trust us, you don’t want to be the only tanless, overworked one at the company party because you didn’t know about Studio 3. Save the embarrassment of all the “are you kidding me?” looks. We’ll make sure you meet that crazy deadline. There’s no reason to miss out on all the perks of working with Studio 3. And no reason to keep on reading, you’re wasting precious beach time – make a Pina Colada, and start dialing!! Make that golden phone call!!!

CW 15086T Pop phone PR 1500 — Studio 3, Inc.

And to make it that much easier, if you didn’t have our number yet, here ya go:

Portland Studio 503.238.1748, ask for Dalcetta

Seattle Studio 206.282.0939, ask for Marcella

 

 

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Stop, Drop, & Knoll

Posted on July 1, 2014

Coined in 1987 by Andrew Kromelow, Knolling is the process of arranging like objects in parallel or 90 degree angles as a method of organization.

Kromelow worked as the janitor for Frank Gehry’s furniture fabrication shop, which at the time was designing for Knoll, Inc. Knoll is known for its angular and modern designs and has over 30 pieces recognized and displayed in the Museum of Modern Art (MoMA). Each night when Kromelow would go to clean-up, he would arrange Gehry’s tools in the form of 90 degree angles for order, visibility, and optimal use. Kromelow called this process “Knolling.”

Years later when contemporary artist, Tom Sachs began working at the fabrication shop he adopted Kromelow’s style of organization as a form of art. He became so inspired by it that he came up with his own personal matra of “Always be Knolling.” This was modeled after Gehry’s famous in-house saying of “Always be closing.”

When Sach’s art became public, the Knolling craze took-off.

Camping Story — Studio 3, Inc.

And so, to keep Sach’s mantra alive, studio photographer, Chris Eltrich teamed up with commercial stylist, Tristan Weholt to map out and capture Studio 3’s take on camping just in time for the 4th of July.

We know what you’re thinking, “how could you forget the beer and hot dogs!?” Every 4th of July, Americans consume 155 million hot dogs; Many of which are probably roasted over an open fire and enjoyed next to a lakeside view. With that said, need the perfect place to pitch a tent? We have a few suggestions. But regardless of what you do or where you are this 4th of July, don’t forget how lucky you are to be an American. Even if that means shot-gunning as many patriotic brews as you can. Cheers and Knoll on!

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#TBT: NIKE, “We Have Liftoff.”

Posted on June 26, 2014

It’s a bird! It’s a plane! It’s….a….Nike Columbia? Reintroducing Nike’s soaring style named after it’s twin, NASAs Space Shuttle Columbia. This ground breaking style, very much like the Columbia Space Shuttle, is meant to endure long (st)rides. In an effort to blast this amazing new running shoe into the world of athleticism and fashion, Nike made sure to run it through several laboratory tests. According to the article below, after more than 800 miles, the shoe proved to show no loss of cushioning and minimal wear on the anatomical outsole. To launch this shoe the right way, David Kennedy, of Wieden & Kennedy, asked our team at Studio 3 to hop on board for this project. We then worked together, and knocked this Nike ad out of this world.

Nike RocketLaunch 009 72dpi — Studio 3, Inc.

When Studio 3 Lead Photographer, Craig Wagner, was asked to shoot this product – he was excited to the moon and back. Keep in mind, this ad was done in the early ’80s during the pre-digital days.

“We worked with Wieden & Kennedy quite a bit when they first started out. It was great to collaborate again on this project and compile an image together before the era of digital technology. Wieden & Kennedy provided the idea and the stock image of NASAs Columbia Space Shuttle. I shot this on a Sinar 4×5. This was actually my first time taking an image and lighting the product to match.”

Taking a flight back in time with this ad shows that our capabilities and imagination are beyond the world of digital art and computer technology. A little bit of old fashion simplicity and creativity, in this day in age and in the future, can still do the trick. Call us to find out how we can provide you with a stellar production.

 

 

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Got Plans Friday?

Posted on June 16, 2014

This Friday, uncover an exclusive opportunity to experience Rock ‘n’ Roll history with Studio 3‘s photography friend and neighbor, BlackRapid. Details from their event are listed below:

BLACK RAPID// 517 ALOHA ST. SEATTLE 98109
JUNE 20 | 2014
7-9 PM

BlackRapid is honored to be hosting folk musician and Rock ‘n’ Roll photographer, Henry Diltz. Henry will be presenting his famous images and personal stories of life in Laurel Canyon during the 1960s and 1970s. Henry has the unique ability to capture candid shots that convey a rare feeling of trust and intimacy. He spent many afternoons with The Doors, Crosby, Stills. Nash & Young, Jackson Browne, Eagles, Joni Mitchell, The Monkees and many more. Henry has shot over 300 album covers. This is a great opportunity to hear first hand how these iconic images were captured.

This event is free and open to the public.

RSVP: susie@blackrapid.com

CSN COUCH8x10 — Studio 3, Inc.

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