As media shifts to the internet, today’s consumer is spending more time in a virtual world, where it’s all about images and video content. So when somebody wants to learn about your business, they go through social media channels and click “Play”. Video is the best way to showcase who you are, what you do and how you do it. It’s the new mission statement.

When Jude Kirstein, owner and founder of Sugar Wheel Works, came to us with the desire to reach out to her client base in a new way we knew that creating a business overview through video was the perfect solution. We met with Jude and saw her studio space, outlined some ideas on paper and really tried to find a way to connect her personality with her business and her client community at large. Studio 3 Films brings you our latest Video Production and some insight from Video Director, David King, on the process of creating this dynamic project:

Our first step in putting together the video for Sugar Wheel Works was to find out from Jude what she wanted to accomplish by having a video. Two weeks before shooting, we sat down with her at her studio and got to know her. Sure we wanted to know what she did and what made Sugar Wheel Works stand out from the competition, but more importantly we wanted to know what her business meant to her and what story she had to tell. A simple video showing the inside of her shop and explaining the nuts and bolts of wheel building is a commodity; we wanted to help her tell her story so that her customers could get to know the woman behind the wheels.

We brought cinematographer Andy Maser to the project who in turn, brought a ton of action cinematography experience along with his RED Scarlet camera and 12′ jib arm. Hanging the RED out the back of the studio van on the jib got us some great shots of Jude riding and brought a unique style to the video that could not have been achieved with a basic camera rig. We shot the majority of the footage in one day with another day of pick-up shots once editing had begun.

Working alongside Jude, we created a 2.5 minute video and a quick 30 second teaser to get the story of Sugar Wheel Works out to the world. We wanted to show potential customers what to expect when they walk into the shop, give them a feel for meeting with Jude, as well as a little cycling eye candy. Check out the full video above!

To view more Video’s created at Studio 3 Films click here!

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