Lifestyle – Studio 3, Inc.®

Happy Earth Day from Studio 3, Inc.

Studio 3 Inc — Mon, 22 Apr 2019 19:22:16 +0000

We not only create green brand campaigns for clients, we live them.

Earth Day is the world’s largest environmental movement, celebrating sustainability, environmental protection, and the green movement across the globe. Today, we celebrate the earthy efforts of our team and clients- highlighting six clients who put their green foot forward.

Working to reduce our ecological footprint our team jogs to work, takes the Tri-met and Metro Transit systems, and runs errands on our bikes.

Many members of our team have adopted an eco-friendly plant-based diet, positively impacting the planet with each meal. Here are a few of our favorite neighborhood eateries: Sudra, the Slice Pizza Company, and Providore.

Studio 3 Service Day

Each year our team decides on a service day to honor our community and environment. This year we volunteered at the Oregon Food Bank’s Eastside Learning Garden to dig in and work together on seasonal gardening projects. We prepped, weeded, and cleared garden beds to then plant rows of swiss chard. Go, team!

In alignment with our office values, many of our clients strongly believe in and practice social and environmental responsibility.

Stash Tea reuses and recycles packing materials in their shipping department while investing in renewable energy through the purchase of green power through Portland General Electric.

Have you heard of Ecoroofs?

We captured Portland’s Ecoroof Program for Portland client, Environmental Services. These Ecoroofs replace conventional roofing with a living, breathing vegetated roof system. They save energy, reduce pollution, decrease erosion, and significantly lower stormwater runoff.

Other Studio 3 clients such as Costco, Amazon, Adidas, and Nike do their part to reduce, reuse, and recycle.

“Costco understands that it has a responsibility to source its products in a way that is respectful to the environment and to the people associated with that environment. Our goal is to help provide a net positive impact for communities in commodity-producing landscapes, by doing our part to help reduce the loss of natural forests and other natural ecosystems, which include native and/or intact grasslands, peatlands, savannas, and wetlands.” – Costco Spokesperson

Amazon has installed rooftop solar on distribution warehouses and has implemented wind and solar farms in Ireland, Switzerland, and the United States.

Adidas recently unveiled Futurecraft Loop, a running shoe that was made to be re-made. Adidas designed the shoe with 100 percent reusable TPU and it’s constructed with no other added chemicals or adhesives.

Nike started a Reuse-a-Shoe program which encourages its customers to recycle their shoes. The program accepts any brand of athletic shoes and grinds them into new sports surfaces. So far, 28 million shoes have been tossed in the shredder box.

We have entered the era of conscious consumerism.

In need of photography or videography for your farm, production, recycling, or shipping methods to demonstrate your eco-friendly side? Studio 3 will capture the greener side of your company. We’ll bring cameras, drones, and herbivorous snacks.

Happy Earth Day from Studio 3, Inc.

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Drones: Bringing you the Bird’s-Eye View

Studio 3 Inc — Fri, 15 Mar 2019 19:17:39 +0000

Studio 3, Inc. provides a different perspective with our drone photography and videography in Portland, Seattle, and surrounding areas. With our in-house creative team and drone specialists, we can surely turn your vision into reality.

Photo by Josh Romberg

Drones have become a standard in photography and videography. The innovative use of drones can be seen in all types of media, marketing, and advertising. Brands such as Red Bull, Coca-Cola, and GE have turned to aerial imagery on their campaigns. Likewise, a Budweiser commercial took to the sky recently to showcase their switch to 100% renewable electricity from wind power. A message portrayed powerfully by flying above the turbines.

As the use of drones has evolved, so has photography. The technology has advanced rapidly in recent years making it a highly sought-after service. The creativity of drone photography and originality of drone videography leave a lasting impression. From above, everything and anything takes on a different shape, color, and texture.

Photo by Josh Romberg

The drone market has grown tremendously. Now more than ever drones allow access to artistic landscapes and imaginative angles. These creative heights would otherwise be difficult to photograph without cost prohibitive, and somewhat dangerous methods. (Cranes, planes, and ladders…yikes.)

Photo by Josh Romberg

Do you need a sky-high shot of your product, building, or winery? We’ve got a drone specialist for that.

Drones offer a new perspective and create eye-catching imagery. Something that seems so familiar can be transformed by our creative team and camera with wings. Adding value to your mix of content, Studio 3, Inc. provides expert images and video drone services. Leave it to our skilled photographers to create pristine aerial images and video for your creative needs.

“In the confluence of flight, camera, and the harnessing of light lies a magical perspective of the gravity-bound every day that surrounds us. This view is at once powerful and humbling, truly the stuff of dreams. That is the excitement I try to bring to my images every time I put a drone in the air.” Josh Romberg Studio 3, Inc.

Photo by Josh Romberg

Take advantage of the creative opportunities drone technology offers and the know-how from the team. As a result, the finished product will astonish your clients and customers. Drone photography is a powerful tool and resource for your campaign to stand out.

Let us take your photography and videography to great heights.

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Creating Sunshine: Lighting, Props, And Backdrops

Studio 3 Inc — Wed, 13 Feb 2019 21:57:31 +0000

Here at Studio 3, we create warm summer days year-round.

Our amazing team brings sunshine and warmth to the office every day. Likewise, we bring sunshine solutions to your product photography with lighting, props, backdrops, and our digital media team. You bring the product, we’ll bring the summer-location your budget approves.

Lighting and backdrops and props, oh my!

The most important technique our team applies to create sunshine for a photo is lighting. For example, one of our photographers, Craig Wagner, modifies and utilizes lighting at different angles to create specialized shadows and ambiance for your creative projects. Just call him walking sunshine. The key is properly spaced lighting to obtain the perfect shadow every time. High ceilings are used to our advantage for room sets creating that needed distance for a large subject like this shot for Marquis Spas.

Our photographer’s crisp shadows and dramatic sunlight are not all we can provide in-studio. We also have amazing props and backdrops. The color and texture of the background add a sentiment to the photo evoking a mood. Backdrops can range from subtle soft colors to a crisp white or a seamless backdrop to create that sunny day.

In this photo, you can see how the backdrop, lighting, and various props tell a summer story on their own.

Our Digital Media team:

Along with our photographers, our digital media team create sunshine and warmth even on the rainiest days. For composite images, they combine multiple layers to create one beautiful and flawless scene. When putting together a composite image, one has to consider many different variables. The most obvious are the colors, placement, and size of different elements. As a result, these decisions will affect how, where, and in what order the viewer focuses their attention.

‘For this piece, I played a lot with the placement of the surfboard and boombox to make it feel natural, organic, and compositionally pleasing. Light and color also play a critical role in how a viewer responds to a piece and whether an image looks “realistic”. I wanted this particular piece to have a nostalgic, yet timeless vibe, and I think the long shadows and warm tones created by the sunset help convey this feeling.’ –Lucio Barbarino Digital Artists at Studio 3

Rain or shine, the team at Studio 3 have your back to create that perfect photo you visualize for your brand. Give us a call. We would love to add a little sunshine to your day.

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Our Process: From Start To Finish With Studio 3

Studio 3 Inc — Mon, 01 Oct 2018 20:01:57 +0000

When Studio 3 begins a photography or branding project, our first step is to sit down with the client and dream up ideas. Collaborating on a concept might involve a handful of approaches, depending on the project at hand – anything from examining examples of similar work, creative brainstorming with our in-house team, and establishing a shared visual language using Style Guides, Mood Boards, or Pinterest. Below you can see an example of what a typical brainstorming session looks like at Studio 3.
Once an idea is hatched, our Producer-Extraordinaire Eva Goldfarb kicks it into high-gear – scheduling stylists, organizing set builds, balancing budgets, and handling any propping/costuming as needed. This work frees up our clients and photographers to stay in a creative mindset, and not get caught up in the operational details of the project.
Onto the shoot! Photographer Craig Wagner is among the best photographers in the Northwest – and has been with the studio since the early days. Forever perfecting his craft, Craig does what it takes to get the perfect shot – even if it means inventing a new piece of equipment specifically for the shoot at hand.

We have a good time on set

Lastly, our Digital Team steps in and works their magic. The processes of Color Grading and Digital Retouching are extremely intricate – just ask Sean Yates, one of our in-house Graphic Artists:

“Color and clarity are of central importance when retouching images. …We always strive for and deliver accurate color.”

In reality, the Digital Team does a lot more than just retouching:

Finished product:

And that’s not the end! Studio 3 partners with the same clients year after year because they love the end result, and appreciate the creative relationships formed. We take the utmost pride in these collaborations and are always striving to bring something new and exciting to the table for the next shoot. Give us a call today, and find out how Studio 3 can help elevate your brand with the coolest+catchiest photography in the Pacific Northwest.

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HOW DO YOU HUE? Three Ways Studio 3 Makes It Pop

Studio 3 Inc — Tue, 31 Jul 2018 00:43:32 +0000

When is the last time you were blown away by an image? Why was that? Perhaps you noticed a vivid background, strategically hued font, or impressively monochromatic scheme. You noticed color. Color impacts product integrity, branding, and consumer reactions.
A lot of components go into creating “the shot,” and Studio 3, Inc. handles them all from styling to post production. Our colorful team is here to make your visual dreams pop off the screen.

1. On-Set Color Matching
Royal blue textured paper, the precise shade of orange gel, and Craig Wagner’s masterful lighting will get you out of any pickle. Our stylists and photographers address the details on set to ensure color is spot on from project start to finish.

2. Add a Little Retouching Magic
In addition to phenomenal photography – we have a top-of-the-line digital team equipped with the tools to save you time and money, making your technicolor dreams come true. They are our color wizards: flawlessly color matching, and coloring up your product photography.

3. Set Your Social Scene
It is important to be visible, impactful, and purposeful with social media posts so that potential clients can easily find what they might be looking for. Let us help you content create.
We like to use Instagram as a social portfolio. Our audience can then see that beyond our stellar images, we have an eye for style, beauty, and purpose. It’s important to keep content fresh, colorful, and trendy for your followers and future followers.

Color psychology plays an important role in your marketing goals. Research has shown that color branding influences 90% of shopping decisions. That is a number opportunity we definitely would not want to miss.

What colors are consumers loving this month? Season? Year?

What does this mean for you? How can we help?

The most exciting part of the rainbow world in which we work is getting to put our skills to good use. Our commitment to client satisfaction and beautiful photography is unmatched in our field. From styling – to shooting – to retouching – to bragging about our clients – we love keeping life colorful. DO HUE?

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Let's Unpack This: A Look Inside Studio 3's Location Lighting Kit

Studio 3 Inc — Thu, 16 Nov 2017 22:57:21 +0000

When shooting lifestyle or product photography on location in the Pacific Northwest you rarely know what you’re going to get. The rain gods in our home states of Oregon and Washington are prevalent and powerful. Deluge or mist, the Studio 3 team arrives on location prepared for anything.
How do we juggle variously lit environments, keep a tight timetable and budget, and still exceed our client expectations? Experience. We have perfected our method in the madness that is this glorious industry. Now, thanks to the Internet and the power of social media marketing, we are able to share some of that wisdom with you.

What does the Studio 3, Inc. team need to create beautiful photography on location, you ask?

Be it a location shoot for Danner Boots, ShedRain Umbrellas, Amazon, or Kaiser Permenante our fail-safe location lighting kit includes;

3 Canon Speedlites

Radio Slaves

3 Lighting Stands

3 ft. Soft box

Medium Umbrella

AA Batteries

CTB Gel

CTO Gel

Light Meter

PRO Bar

This minimalistic kit is best used for atmospheric, lifestyle, and commercial work.
“[This lighting kit] is best used in situations where your key light is the light already available. When working on location you’re supplementing available light with the strobes you bring with you. An important part of that is to match the color temperature of that available light—we do this using gels [CTB or CTO]. This allows you to separate your subject from the background and really focus the viewer’s attention on the product. ” – Joshua Romberg, Photographer
In need new lifestyle photography for your next campaign? Give us a shout; we’ll get the gear.

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Brand Identity; Telling YOUR Story Through Photography and Video

Studio 3 Inc — Fri, 11 Aug 2017 22:54:14 +0000

In an era of constant online noise, brand identity becomes quintessential. Customers are seeking not only quality, but also an authentic buying experience; the real people behind the business. They are seeking companies with similar values and lifestyles as their own.
How do you build an unmistakable brand identity? How do you tell your story? Whether you are creating a new ad campaign, or updating your catalogue’s product photography, every image should speak to your customers.
Once you have defined your brand, you can begin to effectively market it. That’s where we come in. Studio 3, Inc. works with you to create personal visual solutions. We show the world how awesome you are.
Let’s take a closer look at how different photos craft different emotional responses. In other words, what your photography is saying about your brand.
1. Your Colorways; Cool vs. Warm

Colors evoke emotion. Cool colors calm, while warm colors educe action—like this photo for Nike that encourages me to get out of this chair and go for a run.

2. Your Lighting; Studio vs. Natural
Whether your image is sun-soaked or sleekly structured, the quality can’t be compromised.

This beautiful cocktail shot for Seattle Magazine is captured with a splash! Inspiring thought on what a customer should do next (hint: buy some whiskey). Need help deciding? Here are Five new Washington Whiskeys to Try.

Embracing the brand identity of Coca-Cola, natural lighting was used to flood the scene with a sense of summer. Now that’s affective lifestyle photography.
3. Your Audience; Outdoor vs. Luxury
Who is your target market? What do they value? Creating environments for your product takes target market research.

What better way to appeal to Danner Boot’s outdoor customer, while staying true to the Brand’s value of craftsmanship, than to put their boots to the test in the Pacific Northwest.

“Hold a Danner boot in your hand and you’ll notice the hand crafted precision. Try it on and you’ll feel the difference. Test it against the elements and you’ll appreciate the value of a product that is built to last.” -Danner, Since 1932

However, when your marketing luxury like Jimmy Choo, the environment changes with the contrasting brand identity.

“A 21^st Century Luxury Accessories Brand, with shoes at its heart, offering an empowered sense of glamour and a playfully daring Spirit.” – Jimmy Choo

4. Your Appearance; Organic vs. Styled

Are you showing a process or presenting it’s end result? As brands and agencies move towards targeting the holistic customer, we see the shift manifest in an increase of lifestyle photography… And that’s in addition to the perfect product shot, 360-degree spin, and detail so good you can almost feel it. It’s a comprehensive marketing approach. You are your brand, and we are your people for all things photography, videography, and retouching.

5. Your Quality; iPhone vs. Professional Photographer
If you think it’s expensive to hire a professional, just wait until you hire an amateur… said a brilliant person. After meeting with a client, and doing a little research on their product, we stumbled upon this brilliant blog post that couldn’t say it any better.

“It’s amazing how big of a difference having really nice pictures of your space can make. A few months ago I ran an informal experiment (as research for another project) where I listed my apartment for rent on craigslist. They were both the same price, in the same area. One listing had really nice pictures taken with a high quality dslr and wide angel lens and the other had badly lit pictures taken with my iPhone. The listing with the nice pictures got 10x the emails.” – Jon Wheatley of Need/Want

Maybe it’s obvious, but maybe not. In today’s digital age everyone has a camera in their pocket, and iPhone 7s are promoted as so good they can be used for magazine covers and advertising (We won’t name names). We are bombarded with mediocre images… like this production still that I took versus Craig Wagner’s beautiful image masterfully finished by digital artist Michelle Smith. See the difference?
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Regardless of the project or scope, Studio 3, Inc. works with our clients, building relationships and crafting the perfect image for their brand. If you have yet to work with us, what are you waiting for? Drop us a line, let’s put our heads together to create something beautiful.

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I Have a Therapist, Her Name Is Nature

Studio 3 Inc — Fri, 07 Jul 2017 18:03:13 +0000

Studio 3, Inc. has commissioned a new tourist attraction in the shadow of the Space Needle. When we’re not moving mountains for clients, we are painting them. With artist and mountain-man Trace Gough’s mural, we have brought a bit of the PNW beauty to our own backyard. How is that for the highest quality visual solutions? Come by, check it out, and while you’re here let’s talk photography, videography and retouching.
“The mural is my interpretation of a photo taken while climbing in the Cascade Mountain Range. The photo was taken very early in the morning, from a high camp near the Neve Glacier in North Cascades National Park. I’ve been all over the Cascades, and this is hands-down one of the prettiest places, though laborious to get to. There was a layer of haze hanging in the valleys to the north. “ – Trace Gough, Artist

Inspiration Image photographed and painted by Trace Gough @Studio 3, Inc.

Transforming a storage container into a mural in 7 easy steps:
Step 1: Power washing and prepping the storage container, or “the can” as we at Studio 3, Inc. fondly refer to it.

Step 2: Use the Grid Method to enlarge the reference image onto the scale of your surface.

Step 3: Outline the mural in sharpie or paint.

Step 4: Start from the back, painting first the sky, then the mountains.

Step 5: Gradually get darker as you paint your way forward, creating depth of field.

Step 6: Save the details for last, enhancing the “wow” factor with textured ridges and moody clouds.

Step 7: Step back and admire your work, you’ve just created a masterpiece. (Now if only we could paint that house in the background).

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Meet the Marketers

Studio 3 Inc — Sat, 06 May 2017 00:46:52 +0000

Studio 3, Inc. has added new members to our close-knit team, and we would like to introduce them to you. Jack Biehn has an impressive resume for his young age. He is already fast at work developing client relationships in the Portland and Seattle markets in his role as Ambassador of Accounts. If you haven’t already met him, stop in, or give us a call. We have a feeling you will like him, it’s hard not to.

“Born and raised in Portland, OR, I am a Portlandian down to my very core. Being raised in a family where advertising and the arts were important, I was fortunate enough to know what I wanted to do from an early age. My other passion besides the arts growing up was sports. Playing football in high school and some in college, I learned the discipline that helped me succeed in whatever venture I decided to go into! Being everything from a Market Research Analyst to an Assistant Manager at Voodoo Doughnuts, I never knew quite where life was going to take me, until one day Account Management chose me.
After being in a creative space, and being part of so many amazing campaigns, there is no looking back. You can find me on my days off traveling to the coast, in the tattoo parlor, getting my ink touched up, or on adventures to parts unknown!”

Eva Goldfarb has already put on a few hats at Studio 3, Inc. She is busy creating social media campaigns for our photography studios Portland and Seattle as well as assisting on the Portland production team. Let’s get social! Check out what Eva has been up to on Twitter, Facebook, and Instagram, and gain an inside view of what it’s like to work with Studio 3, Inc.

“I slay in the kitchen and in the studio. My artistic eye and word witticism keep my marketing material funky fresh. Stereotypes of the solitude writer aside, I love people and am quick to pick up a quirky conversation with just about anyone. Moving to the PNW after an epic six-month cross-country trip, Portland glistened as the best city to be a creative, foodie, and adventure seeker.
After receiving my degree in Arts Management, I served my time in the service industry and traveled as much as I could—gaining insight into the global art sector and collecting ideas. Having finally found my idiosyncratic home, it’s time to flex my marketing muscles.”

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Stepping On-Location with Studio 3, Inc.

Studio 3 Inc — Tue, 11 Apr 2017 00:02:28 +0000

Three weeks into the job and it was time for my first on-location shoot with Studio 3, Inc. I boarded Bolt Bus, a company favorite, and set off for Seattle, eager to see Studio 3, Inc.’s cool studio space in the shadow of the Space Needle.

The day started with Chanel Everett, the studio’s Princess of Production, hand selecting an Adidas wardrobe that interpreted the clients’ art direction. With a mood board compiled of different lifestyle, apparel and shoe photography, we set off for the previously scouted Seattle setting.

Two vintage cars, a cooler, breakfast, lunch, snacks, racks of athletic apparel, dope enough to make any rapper weep, and the slaying photography skills of Studio 3, Inc.’s Trevor Boone—all the ingredients needed for success. I loved the Seattle cityscape, lifestyle photography theme and getting to assist with production stills.

The location was picked to compliment the Seattle rapper’s song “Hometown.” Bringing the urban background of the city into portrait photography, Trevor Boone was able to capture stunning duality that showcased not only his professional talent, but the personality of Raz Simone and an edge to Adidas footwear photography.

Images just came through the Studio 3, Inc. digital team, and we are stoked! Our in-house digital department works closely with our photographers and marketing team—removing power lines, clearing alleyway undesirables, and bringing the client’s vision to life every time. Check out a few of our favorite shots from the day.

We will be dropping more images from the shoot, so be sure to follow us on Twitter, Instagram and Facebook. When you decide to become a part of the fun, give us a call or stop by one of our studios to talk photography, video and serious retouching skills.

Written by: Eva Goldfarb, Marketing Coordinator @ Studio 3, Inc.

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