Creative client concepts rock. Take a peak into the process behind the imagery created for Domaine Serene’s newest clubhouse set to open in Lake Oswego this fall.
Sitting down with photographer, Craig Wagner, I bring you the inside scoop on how these “larger-than-life” images were created.
Q: How did you incorporate the client’s vision in your shooting style?
A: I knew the client wanted these rocks to really stand out. I had this vision of asteroids floating in space. I knew I wanted to carry the focus in such a way that the onlooker wouldn’t know that they are looking at something you could hold in the palm of your hand. – Photographer, Craig Wagner
Q: Why did you use a stacked focus for this shoot?
A: To carry the focus deep enough into the shot and create the larger-than-life effect we were after – emphasizing the impact of this soil and rock matter. Stacked focus gives me more precise control over my focus on a shoot of this size. This allowed me more options when shooting at such a low focus. – Photographer, Craig Wagner
Q: What Changes when you take on a project of this size?
A: If I am shooting a truck or a spa all of my gear is smaller than the product. Here, it is the exact opposite. I get to be creative on how I bring all of the technical lighting finesse to a small set – using mirrors and reflectors to minimize my lighting tools and maximize my space. – Photographer, Craig Wagner