Category: Video

As marketing trends continue to evolve, it’s clear that video is still far-and-away one of the most effective tools in a marketer’s toolbox. In fact, it’s said that more than 500 million hours of videos are watched every single day on Youtube alone! Here at Studio 3, we’re committed to unravelling the mechanics of how exactly to best take advantage of video’s effectiveness. Afterall, between Facebook, Instagram, LinkedIn, and Twitter – the potential audience-reach is staggering. At Studio 3, we’re obsessed with answering the question: what makes people watch or walk? Because let’s face it, most people will scroll right past your content, or briefly hover over it. So we’ve put together a list of 4 unique ways that you can utilize video to stop the scroll, pique interest, and generate organic engagement online. Many of these principles extend beyond merely Social Media Marketing, but can also be applied to sales, SEO, and Lead Generation. These are the same techniques we use here at Studio 3, and when you partner with us, you can rest assured that we always employ the latest and greatest social media trends.
 

1. HOOK THE AUDIENCE

Let’s be honest: attention spans are short. It’s crucial to stop people in their tracks; whether through quick editing, bold colors, or an outrageous premise. You want to be eye-catching and unique from everything else people see in their feed. Adopting a  ‘think-outside-the-box’ mentality will increase your odds of pulling a scroller into your world. Cute animals dressed as people never fails. In a sense, we’ve become the speed daters of storytelling. (shout-out to the amazing folks at the The Pixie Project!)

2. INCLUDE CAPTIONS

Did you know that 85% of videos on Facebook and Instagram are watched on mute? This creates a unique challenge for marketers and videographers, demanding a more visual storytelling style be used. So whatever dialogue IS included, it is absolutely essential to use captions in order to get your message across. Neglecting this step will cause an enormous number of potential viewers to scroll right past your video, simply because they are unable or unwilling to un-mute their sound. That’s why Studio 3 always recommends including captioning. It’s an important step not to be neglected!
 

3. USE PEOPLE, TELL A STORY

People are interested in people! Including a person (or groups of people) in the first few seconds of your video will double the audience retention rate. It also presents an opportunity to tell a story, or set up an obstacle for your character to overcome. Storytelling is another useful tactic that holds people’s’ attention, as long as the sequence of events is easy to follow.

4. FLASH YOUR LOGO AND USE BOLD GRAPHICS

Often a few choice words in bold graphics are all it takes to stop a scroller. If they have an idea of what they are getting into – and your logo or choice of colors intrigues them – then they are more likely to give your video their precious time. Animation, slideshows, and gifs are great options!These 4 techniques are just the tip of the video-marketing iceberg. And due to the ever-changing nature of social media, keeping on top of these fluctuating trends and marketing-methods is a full-time job all it’s own. That’s why so many companies and brands choose to partner with Studio 3! Not only do we have an entire department dedicated to social media marketing here in the studio, we’ve also got you covered on everything from creative production meetings, to music selection. At Studio 3, YOU are the creative agent, and WE are here to be your partner – developing your concepts and making your video+photography ideas come to life.

With the way the Internet is changing, and the evolving interests of the audience, video is something no brand can afford to ignore. It’s a far more powerful medium than just words alone, and provides many benefits to brands wanting to incorporate it. Here’s what video can do for you:

Interactivity: Video can make a brand or company more interactive to its viewers, and provide an extra enticement for people to learn more.

Entertaining: Done right, video can entertain your viewers and provide a fun glimpse into the brand and infuse it with personality.

Memorable: Video is far more memorable than an explanation or a banner ad. Videos tend to be remembered more easily, recalled more quickly, and shared more frequently.

Educate: It’s easy to retain information or learn something new when watching a video. When it comes to training or education, video is the way to go.

Emotional Connection: Video is one of the quickest ways to forge an emotional connection with the viewer. Using different techniques, a video can elicit a variety of emotional responses that encourage the viewer to feel a certain way.

Action: Video can spur a customer to take an action or make a decision. When you want to drive sales or get viewers to become customers, video can convince and convert.
Using video can create an integrated branded experience for your content strategy. Don’t let the chance pass you by, create an immersive experience with your customers. Call Studio 3 to get a quote for a custom video today.

“There are so many tiny, beautiful, funny, tragic moments in your life — how are you going to remember them all?”
On the heels of our 30-second videos for July and September and we’ve created another video full of tiny, beautiful, funny moments behind the scenes with the Studio 3 Team.
From creating some buzz with a chainsaw video to mulling over a Fall cider setup and wrangling some adorable puppies for a studio photoshoot, “hard at work” can still include a lot of fun. But we’ve also taken a break with trips to Astoria, OR, visiting the Belmont Goats, attending Design Week Portland events, playing with a model train set, and splashing in some puddles. See if you can spot cameos by the Studio 3 Team, including Lead Digital Artist Alex Gumina, Photographers Henry Ngan, Craig Wagner, and Chris Eltrich , Video Director David King, and Social Media Manager Carly Cais.
Stitching all these different elements together for a Studio 3 behind-the-scenes video is just another day’s work for Director David King. When he isn’t laughing at the ridiculousness of his coworkers to create this 30-second snapshot of our month, he shoots and edits client videos for Studio 3. David specializes in branded product demonstration videos, corporate videos, holiday videos, informational videos, testimonial videos, and commercials. He and the Team work to solve each client’s creative problem, tailoring the experience to meet brand and audience needs. In each case we exceed client expectations, leading to repeat clients, some of whom have been returning to us for over 20 years! The Studio 3 experience is professional, all-inclusive, efficient, and fun from start to finish. Plus the client receives a targeted video product that achieves their goals of informing, educating, entertaining, and converting their viewers to customers.

Ready to get your brand on video and reach your ideal customer base? Reach out to the Studio 3 Team for a tailored video that showcases your company and product. Whether 5 minutes or 30 seconds every day, the video for you is sure to be memorable.