GIFs and Spins: Making your Product Come to Life

We provide 360 product photography 260 days out of the year.

GIFs and 360 product photos put a unique twist on photography and videography. Not only are they fun, but they are an effective tool. As we all know, human attention spans are getting shorter. Therefore, content is getting shorter. GIFs and spins provide customers with a short visual tour of your product/company which strengthens your brand and marketing strategies.

GIFs have been around since 1987. That may surprise you considering they are the star of the show on Twitter. In 2016, Twitter debuted the ability to search and send GIFs in tweets and direct messages. The impromptu #GIFparty started and companies such as NASA, GoPro, and IHOP all joined in the fun. It was a BYOG (Bring Your Own GIF) kind of party.

GIFs are perfect for social media.

Creativity is limitless with GIFs. GIFs tell a quick story or convey a relatable emotion or moment by highlighting a key occasion from an event, offering a behind the scenes view of your office, or showcasing how a product works in an engaging way.

If you’ve read this far but secretly have no idea what a GIF is…

GIF stands for graphics interchange format. They tell a bite-sized story in a few seconds by storing multiple images or still frames from a video in an image file, bringing the image to life with animation, and accentuating key features.

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Our latest spin on product photography was for Gerber Gear – highlighting the features and angles of the tool from all sides.

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Spin photography is used to give viewers a more realistic impression of your product which is linked to increased sales and increased visual information.

According to Adobe Scene 7, “91% of individuals surveyed want the ability to turn products around in full 360-degree spin and zoom in on any perspective”.

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Photography can make or break a sale, but research shows that spin photography, in particular, is shown to decrease product returns. A better-informed customer will less likely be unhappy with their purchase.

“Within the first couple of weeks of adding 360 spin images to their product pages, the company saw a 6-8% lift in conversion rates.” –Amazon Spokesperson

What’s next? VR and augmented reality shopping

Ikea and Amazon now have virtual stores. Furthermore, with e-commerce sales rapidly rising, it is crucial to provide the consumer with detailed product photography – giving the viewer the additional confidence needed to buy your product. The days of relying on a customer to see your product in person to make a sale are long gone.

Contact the team at Studio 3 today to put a spin on your product or bring it to life with an animated GIF.

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Creating Sunshine: Lighting, Props, And Backdrops

Here at Studio 3, we create warm summer days year-round.

Our amazing team brings sunshine and warmth to the office every day. Likewise, we bring sunshine solutions to your product photography with lighting, props, backdrops, and our digital media team. You bring the product, we’ll bring the summer-location your budget approves.

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Lighting and backdrops and props, oh my!

The most important technique our team applies to create sunshine for a photo is lighting. For example, one of our photographers, Craig Wagner, modifies and utilizes lighting at different angles to create specialized shadows and ambiance for your creative projects. Just call him walking sunshine. The key is properly spaced lighting to obtain the perfect shadow every time. High ceilings are used to our advantage for room sets creating that needed distance for a large subject like this shot for Marquis Spas.

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Our photographer’s crisp shadows and dramatic sunlight are not all we can provide in-studio. We also have amazing props and backdrops. The color and texture of the background add a sentiment to the photo evoking a mood. Backdrops can range from subtle soft colors to a crisp white or a seamless backdrop to create that sunny day.

In this photo, you can see how the backdrop, lighting, and various props tell a summer story on their own.
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 Our Digital Media team:

Along with our photographers, our digital media team create sunshine and warmth even on the rainiest days. For composite images, they combine multiple layers to create one beautiful and flawless scene. When putting together a composite image, one has to consider many different variables. The most obvious are the colors, placement, and size of different elements. As a result, these decisions will affect how, where, and in what order the viewer focuses their attention. 

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‘For this piece, I played a lot with the placement of the surfboard and boombox to make it feel natural, organic, and compositionally pleasing. Light and color also play a critical role in how a viewer responds to a piece and whether an image looks “realistic”. I wanted this particular piece to have a nostalgic, yet timeless vibe, and I think the long shadows and warm tones created by the sunset help convey this feeling.’ Lucio Barbarino Digital Artists at Studio 3

Rain or shine, the team at Studio 3 have your back to create that perfect photo you visualize for your brand. Give us a call. We would love to add a little sunshine to your day.

A Focus On Food: Our Tricks And Tips Behind Food + Beverage Photography

Most people don’t think about the way food is photographed – they think about how it will taste! But ask any professional photographer that has worked with food or beverages, and they’ll tell you that there’s a litany of tricks and tips to making food look delicious and distinctive. From Hollywood trickery to spatial geometry – we’ve put together a list of our own to help you capture your next meal with expert-level elegance.

  1. Choosing the right background for the food at hand

Not all surfaces and backgrounds are photogenic. And while others might be beautiful on their own, they still may not necessarily complement the food/beverage at hand. So, what are some factors to consider when selecting a background? Color is a big one. Ideally, you want to avoid overly-bright colors or busy patterns that will distract from your subject. A shiny surface probably wouldn’t be a good choice either. Using neutral or pastel color palettes can go a long way in making your food/beverage ‘pop’- in a similar way that a certain color might bring out a person’s eyes. For instance, if most food contains warm color tones, it might be a good idea to shoot against cool-toned surfaces to create a pleasing contrast. If you want to learn more about how to create ‘color harmony,’ check out this helpful article on the subject, which also includes some useful guides.
You can also use the background to express character, suggest a mood, or establish a sense of place. Here’s a photo taken by Studio 3’s very own David Bell, which showcases a delicious chocolate cake placed in a rustic environment. The flooring suggests farm-style, naturalism, organic ingredients etc., while the rich brown tones in the wood compliment the chocolate perfectly.     
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  1. Knolling style – to use or not to use?

You may not be familiar with the term, but you’re definitely familiar with the style. ‘Knolling’ refers to this style of photography:
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Bright + even lighting, Birds-Eye point-of-view, and a meticulous arrangement of items. First popularized in 1987 by a janitor who would fastidiously arrange the various construction tools he found around the warehouse, ‘Knolling’ photography has recently taken over Instagram as one of the most prolific trends in recent years – and has also found a strong niche in food/beverage photography. It’s easy to see why: if executed correctly, Knolling photography has a unique way of making any subject look bold and dazzling – even if it’s just some popcorn. Right angles, clusters of color, and clean/crisp lines are the name of the game. An appreciation of image composition, as well as the spatial relationships between objects will help your Knolling photography soar.

  1. Using mist, glycerine, and other fakery

Want that ultra-fresh, dripping condensation look? Simply hit your glass with some mist! Or even better yet, many professionals will use Glycerin to the same effect. It gives your food/drinks a cold, fresh look, which in turn makes them appear more delectable. This is especially true of foods like fruits and veggies. If you see food in photographs looking wet or frosty, then you can bet your top dollar that glycerin was used! Think of your classic vending machine: can you picture those big water droplets rolling off a cold can of Coke on the front image? Yup, that’s either mist or Glycerin.
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If your image requires ice, we highly suggest the use of fake ice cubes. Obviously, real ice melts, thus requiring frequent re-sets, which can take time and money away from your project (and also make a mess!). If you happen to be using glass, real ice will also cause significant fogging, obscuring your subject even more. These are just a few of the reasons professional photographers have embraced the use of fake ice and other perishable food prop replacements.   

  1. Styling: Paint, pins, and putty

Screen Shot 2018-11-07 at 1.00.32 PMIt takes a fine touch. There are countless cosmetic steps food stylists can take to improve the overall quality and composition of your food/beverage photography. Remember, we’re not actually serving the food, so no need to shy away from using un-edible items to get the necessary shot. Metal pins, for instance, can be used to hold food in place if you want to display the perfect balance of ingredients without them falling over. Photographer and food stylists will also use non-stick putty to the same effect, like so:
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Ultimately, it’s about arranging and styling your subject to maximize it’s photogenic potential. Is your food stackable, or should it be fanned out, serving style? Does your subject have green stems? Should a side dish be included? What about some unique serving flatware? You can even utilize acrylic paint to boost colors, cover up blemishes, and even create patterns if desired. Get creative here! Like any good dish, there is a lot more to the finished product than merely the sum of the individual parts. It’s about how they all interact!
Here at Studio 3 Inc., we not only specialize in food and beverage photography, but also portraiture, lifestyle, sports, and product photography. Since 1974, we’ve been making your photography dreams come to life! Partner with us for your next creative endeavor, and see just how we stay inspired.
 

Our Process: From Start To Finish With Studio 3

 
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When Studio 3 begins a photography or branding project, our first step is to sit down with the client and dream up ideas. Collaborating on a concept might involve a handful of approaches, depending on the project at hand – anything from examining examples of similar work, creative brainstorming with our in-house team, and establishing a shared visual language using Style Guides, Mood Boards, or Pinterest. Below you can see an example of what a typical brainstorming session looks like at Studio 3.
IMG_5522Once an idea is hatched, our Producer-Extraordinaire Eva Goldfarb kicks it into high-gear – scheduling stylists, organizing set builds, balancing budgets, and handling any propping/costuming as needed. This work frees up our clients and photographers to stay in a creative mindset, and not get caught up in the operational details of the project.
15611T_Tea TestOnto the shoot! Photographer Craig Wagner is among the best photographers in the Northwest – and has been with the studio since the early days. Forever perfecting his craft, Craig does what it takes to get the perfect shot – even if it means inventing a new piece of equipment specifically for the shoot at hand.   

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We have a good time on set

_DSC0489Lastly, our Digital Team steps in and works their magic.  The processes of Color Grading and Digital Retouching are extremely intricate – just ask Sean Yates, one of our in-house Graphic Artists:

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“Color and clarity are of central importance when retouching images. …We always strive for and deliver accurate color.”

In reality, the Digital Team does a lot more than just retouching:
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Finished product:
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And that’s not the end! Studio 3 partners with the same clients year after year because they love the end result, and appreciate the creative relationships formed. We take the utmost pride in these collaborations and are always striving to bring something new and exciting to the table for the next shoot. Give us a call today, and find out how Studio 3 can help elevate your brand with the coolest+catchiest photography in the Pacific Northwest.
 

HOW DO YOU HUE? Three Ways Studio 3 Makes It Pop

When is the last time you were blown away by an image? Why was that? Perhaps you noticed a vivid background, strategically hued font, or impressively monochromatic scheme. You noticed color. Color impacts product integrity, branding, and consumer reactions.
A lot of components go into creating “the shot,” and Studio 3, Inc. handles them all from styling to post production. Our colorful team is here to make your visual dreams pop off the screen.
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1.  On-Set Color Matching
Royal blue textured paper, the precise shade of orange gel, and Craig Wagner’s masterful lighting will get you out of any pickle. Our stylists and photographers address the details on set to ensure color is spot on from project start to finish.
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2. Add a Little Retouching Magic
In addition to phenomenal photography – we have a top-of-the-line digital team equipped with the tools to save you time and money, making your technicolor dreams come true. They are our color wizards: flawlessly color matching, and coloring up your product photography.
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3. Set Your Social Scene
It is important to be visible, impactful, and purposeful with social media posts so that potential clients can easily find what they might be looking for. Let us help you content create.
We like to use Instagram as a social portfolio. Our audience can then see that beyond our stellar images, we have an eye for style, beauty, and purpose. It’s important to keep content fresh, colorful, and trendy for your followers and future followers.
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Color psychology plays an important role in your marketing goals. Research has shown that color branding influences 90% of shopping decisions. That is a number opportunity we definitely would not want to miss.

What colors are consumers loving this month? Season? Year?

What does this mean for you? How can we help?

The most exciting part of the rainbow world in which we work is getting to put our skills to good use. Our commitment to client satisfaction and beautiful photography is unmatched in our field. From styling – to shooting – to retouching – to bragging about our clients – we love keeping life colorful. DO HUE?
 
 

Show Don't Tell: How Commercial Photography Changes the Game

We have a mantra here at Studio 3 Inc: Beautiful Photography Sells Product.


Yes, stock photos are easy to get in today’s culture of immediacy.
Yes, it’s also easy to take your own photos due to the evolution of smartphone cameras. What’s not easy is making the decision to invest in advertising photography for your company. But let’s face it – you will absolutely use ALL those professional photos. Commercial photography – complete with a photography studio, lighting, styling, and retouching- legitimizes your business and propels your online exposure. Here’s why…
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YOU GET AND KEEP THEIR ATTENTION: Did you know that posts with featured images are 120%-180% more visible online? That means simply having a photo available TRIPLES your clientele and sales. If you are trying to hook clients without photos, you’re doing it wrong. And if you’re trying to hook buyers with amateaur photos, again – you’re doing it wrong. You want your photos to reflect your kick-ass products, right? Well then it might be time to turn to a kick-ass studio – shameless plug.
We are all subject to the algorithm. Social media platforms measure how long visitors stay on a website, and if it’s less than a minute, your links drop to the bottom of the feed. Make sure you’re fostering customer relationships and enticing shoppers to click “add to cart.” Having stellar product photography drives sales up by 60%, and allowing shoppers to see a life sized image of the product – or at least zoomed in – again DOUBLES the purchase potential of the client. The more they know the more they buy. A great photography studio like Studio 3 can tell the story of your product from beginning to end.
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YOU’RE EDUCATIONAL: SHOW your clients, and then TELL them what they’re seeing. Process photos are all the rage. To be honest, it’s probably because reading is NOT all the rage. We don’t want to follow instructions, we want to follow a picture. We don’t want to read a menu, we want to see a picture of what could shortly be on steaming plates in front of us. Well give the people what they want! Create a video of your product in use or a photo menu for your restaurant with killer food photography. Photo stories allow people to envision themselves using your product, visiting your location, eating your food, or feeling the emotion of your models. Clients need the reassurance that you are supporting their need to understand the process. Seeing a product “in-action” solidifies client trust and increases purchase percentage. Building your customer’s confidence in their ability to utilize your product is a necessary step in brand evangelism. SHOW them it’s not too good to be true.
YOUR IMAGES ARE VARIED AND INTERESTING – YET CONSISTENT.
E-commerce and Instagram business accounts are looking more and more like twins these days. Have you noticed? Both are feeds of new products with a consistent tone, lighting, colors – Brand Identity. If a product image looks out of place in the feed, it stands out as a flaw. Clients view branding inconsistencies as a lack of quality and could lose trust in the website. ONE IN FOUR clients are lost because of brand inconsistency. Having consistent and quality branding practices make companies 20% more successful than companies who make their clients unsure or untrusting of their brand.
DannerWhat does this mean for you? In order to consistently provide impactful branding and quality content for your clients you must be consistent in the look of your products. Working with Studio 3 Inc means working with photographers and designers who are dedicated to your brand identity and consistency, ensuring that your products always look amazing. Because Beautiful Photography Sells Product – and Consistent Quality Builds a Brand Empire, my friends. It’s as simple as that.