Studio 3, Inc.

Industry Highlights

Brand Identity; Telling YOUR Story Through Photography and Video

Posted on August 11, 2017

In an era of constant online noise, brand identity becomes quintessential. Customers are seeking not only quality, but also an authentic buying experience; the real people behind the business. They are seeking companies with similar values and lifestyles as their own.

How do you build an unmistakable brand identity? How do you tell your story? Whether you are creating a new ad campaign, or updating your catalogue’s product photography, every image should speak to your customers.

Once you have defined your brand, you can begin to effectively market it. That’s where we come in. Studio 3, Inc. works with you to create personal visual solutions. We show the world how awesome you are.

Let’s take a closer look at how different photos craft different emotional responses. In other words, what your photography is saying about your brand.

1.   Your Colorways; Cool vs. Warm

View over Side of Boat  — Studio 3, Inc.

Colors evoke emotion. Cool colors calm, while warm colors educe action—like this photo for Nike that encourages me to get out of this chair and go for a run.

Nike Athlete Running  — Studio 3, Inc.

2.   Your Lighting; Studio vs. Natural

Whether your image is sun-soaked or sleekly structured, the quality can’t be compromised.

Glass of Whiskey with Ice Dropped In  — Studio 3, Inc.

This beautiful cocktail shot for Seattle Magazine is captured with a splash! Inspiring though on what a customer should do next (hint: buy some whiskey). Need help deciding? Here are Five new Washington Whiskeys to Try.

Two Smiling Women Drinking Coca Cola  — Studio 3, Inc.

Embracing the brand identity of Coca-Cola, natural lighting was used to flood the scene with a sense of summer. Now that’s affective lifestyle photography.

3.   Your Audience; Outdoor vs. Luxury

Who is your target market? What do they value? Creating environments for your product takes target market research.

Hiker Wearing Danner Boots  — Studio 3, Inc.

What better way to appeal to Danner Boot’s outdoor customer, while staying true to the Brand’s value of craftsmanship, than to put their boots to the test in the Pacific Northwest.

“Hold a Danner boot in your hand and you’ll notice the hand crafted precision. Try it on and you’ll feel the difference. Test it against the elements and you’ll appreciate the value of a product that is built to last.”   -Danner, Since 1932

Jimmy Choo Red Shoes  — Studio 3, Inc.

However, when your marketing luxury like Jimmy Choo, the environment changes with the contrasting brand identity.

“A 21st Century Luxury Accessories Brand, with shoes at its heart, offering an empowered sense of glamour and a playfully daring Spirit.”   – Jimmy Choo

4.   Your Appearance; Organic vs. Styled

Cook Making Pasta  — Studio 3, Inc.

Are you showing a process or presenting it’s end result? As brands and agencies move towards targeting the holistic customer, we see the shift manifest in an increase of lifestyle photography… And that’s in addition to the perfect product shot, 360-degree spin, and detail so good you can almost feel it. It’s a comprehensive marketing approach. You are your brand, and we are your people for all things photography, videography, and retouching.

Plate of Pasta  — Studio 3, Inc.

5.   Your Quality; iPhone vs. Professional Photographer

If you think it’s expensive to hire a professional, just wait until you hire an amateur… said a brilliant person. After meeting with a client, and doing a little research on their product, we stumbled upon this brilliant blog post that couldn’t say it any better.

“It’s amazing how big of a difference having really nice pictures of your space can make. A few months ago I ran an informal experiment (as research for another project) where I listed my apartment for rent on craigslist. They were both the same price, in the same area. One listing had really nice pictures taken with a high quality dslr and wide angel lens and the other had badly lit pictures taken with my iPhone. The listing with the nice pictures got 10x the emails.”   – Jon Wheatley of Need/Want

Maybe it’s obvious, but maybe not. In today’s digital age everyone has a camera in their pocket, and iPhone 7s are being promoted as so good they can be used for magazine covers and advertising (We won’t name names). We are bombarded with mediocre images… like this production still that I took versus Craig Wagner’s beautiful image masterfully finished by digital artist Michelle Smith. See the difference?

 — Studio 3, Inc.
 — Studio 3, Inc.

Regardless of the project or scope, Studio 3, Inc. works with our clients, building relationships and crafting the perfect image for their brand. If you have yet to work with us, what are you waiting for? Drop us a line, let’s put our heads together to create something beautiful.

Related posts:

I Have a Therapist, Her Name Is Nature

Posted on July 7, 2017

Studio 3, Inc. has commissioned a new tourist attraction in the shadow of the Space Needle. When we’re not moving mountains for clients, we are painting them. With artist and mountain-man Trace Gough’s mural, we have brought a bit of the PNW beauty to our own backyard. How is that for the highest quality visual solutions? Come by, check it out, and while you’re here let’s talk photography, videography and retouching.

“The mural is my interpretation of a photo taken while climbing in the Cascade Mountain Range. The photo was taken very early in the morning, from a high camp near the Neve Glacier in North Cascades National Park.  I’ve been all over the Cascades, and this is hands-down one of the prettiest places, though laborious to get to. There was a layer of haze hanging in the valleys to the north.  “ – Trace Gough, Artist

10540694 861590417184306 9110136454327137472 o (1)  — Studio 3, Inc.

Inspiration Image photographed and painted by Trace Gough @Studio 3, Inc.

 

Transforming a storage container into a mural in 7 easy steps:

Step 1: Power washing and prepping the storage container, or “the can” as we at Studio 3, Inc. fondly refer to it.

pressure washer  — Studio 3, Inc.

Step 2: Use the Grid Method to enlarge the reference image onto the scale of your surface.

Outlining Mountains  — Studio 3, Inc.

Step 3: Outline the mural in sharpie or paint.

Mountains Outlined  — Studio 3, Inc.

Step 4: Start from the back, painting first the sky, then the mountains.

IMG 6119  — Studio 3, Inc.

Step 5: Gradually get darker as you paint your way forward, creating depth of field.

IMG 6123  — Studio 3, Inc.

Step 6: Save the details for last, enhancing the “wow” factor with textured ridges and moody clouds.

IMG 6219  — Studio 3, Inc.

Step 7: Step back and admire your work, you’ve just created a masterpiece.  (Now if only we could paint that house in the background).

Trace Gough and Mural  — Studio 3, Inc.

Finished Mural  — Studio 3, Inc.

 

 

Related posts:

Something Only an ’80s Kid Would Remember- Studio 3, Inc.’s First Digital Camera

Posted on June 12, 2017

 

Digital Photography in 1993 = Big, Ugly, and Awesome… and boy did we think we were cool. Before the digital camera was the norm, it was enormous!

David Bell  — Studio 3, Inc.

 

Take a Hasselblad, attach a HUGE digital back, and add cooling fans, a dehumidifying unit, and a large filter wheel, then you can start to imagine our first digital camera. The digital back was a Scitex Leaf DCB, it was 4 megapixels, and it cost $36,000. All of this was attached to a computer slower than molasses, packing a whopping 8 megabytes of RAM.

To take a picture, you would trigger the camera at the computer. The filter would rotate in front of lens to red and shoot. Then green and shoot. Then blue and shoot. One million years later, you would see the image come up on the computer. By aligning the three layers in the camera software, you got to finally see the finished photograph. Piece of cake, really.

This software really was sophisticated. The early versions had a button that was labeled “Guess”… we didn’t like to click that, but it worked. Later versions changed the label to “Auto,” a little easier to stomach.

The thing they must have hidden in the fine print was how much the lenses would be used. Every time you took a shot, it was actually three shots. Due to the fact that our equipment was being used three times as often we had a lot of lenses going in for repair and rebuild. The local shop got to know us pretty well and would give us the heads up when it were time to retire a lens.

This was the beginning of digital photography in the commercial world. It was a huge investment for the studio, and we where the first to take the plunge. It brings back a lot of fun and crazy memories, not to mention the price!  $2000.00 for a 2gig hard drive… and that was a Deal!

What a ride it has been.

Related posts:

Stepping On-Location with Studio 3, Inc.

Posted on April 10, 2017

Three weeks into the job and it was time for my first on-location shoot with Studio 3, Inc. I boarded Bolt Bus, a company favorite, and set off for Seattle, eager to see Studio 3, Inc.’s cool studio space in the shadow of the Space Needle.

Screen Shot 2017 04 05 at 12.59.41 PM  — Studio 3, Inc.

The day started with Chanel Everett, the studio’s Princess of Production, hand selecting an Adidas wardrobe that interpreted the clients’ art direction. With a mood board compiled of different lifestyle, apparel and shoe photography, we set off for the previously scouted Seattle setting.

Screen Shot 2017 04 05 at 1.01.40 PM  — Studio 3, Inc.

Two vintage cars, a cooler, breakfast, lunch, snacks, racks of athletic apparel, dope enough to make any rapper weep, and the slaying photography skills of Studio 3, Inc.’s Trevor Boone—all the ingredients needed for success. I loved the Seattle cityscape, lifestyle photography theme and getting to assist with production stills.

Screen Shot 2017 04 05 at 1.00.01 PM  — Studio 3, Inc.

The location was picked to compliment the Seattle rapper’s song “Hometown.” Bringing the urban background of the city into portrait photography, Trevor Boone was able to capture stunning duality that showcased not only his professional talent, but the personality of Raz Simone and an edge to Adidas footwear photography.

Screen Shot 2017 04 05 at 1.00.20 PM  — Studio 3, Inc.

Images just came through the Studio 3, Inc. digital team, and we are stoked! Our in-house digital department works closely with our photographers and marketing team—removing power lines, clearing alleyway undesirables, and bringing the client’s vision to life every time. Check out a few of our favorite shots from the day.

Screen Shot 2017 04 05 at 1.00.58 PM  — Studio 3, Inc.

We will be dropping more images from the shoot, so be sure to follow us on Twitter, Instagram and Facebook. When you decide to become a part of the fun, give us a call or stop by one of our studios to talk photography, video and serious retouching skills.

Screen Shot 2017 04 05 at 1.01.14 PM  — Studio 3, Inc.

Screen Shot 2017 04 05 at 1.01.50 PM  — Studio 3, Inc.

Written by: Eva Goldfarb, Marketing Coordinator @ Studio 3, Inc.

Related posts:

14 Reasons to Love Studio 3, Inc.

Posted on February 9, 2017
Photo Credit: David Bell, Studio 3, Inc.  — Studio 3, Inc.

Photo Credit: David Bell, Studio 3, Inc.

Reaching out to clients and our team, we have compiled a list of just a few reasons you will love Studio 3, Inc. The balance of exceptional skill, competitive pricing and LOTS of fun is what brings our long-term clients back again and again, while also attracting new ones. In other words, what is it that makes you say “Wow! Maybe it’s time to work with Studio 3.”

“Beyond expectation”

“Creative people, all day every day”

“Dynamic, visual storytelling”

“Top-notch production”

“Good people. Great Photos”

“On budget. On time. Every time.”

“Savvy producers”

“Best Mexican food in Seattle”

“Collaborative group”

“Naturally on the same page”

“Consistency & meticulousness”

“Decades of experience”

“Audgie, the studio dog”

“Teamwork and creativity that make our client’s creative ambitions come to life”

Don’t take our word for it, visit our Portland or Seattle studio and see for yourself! Drop us a line, we would love to talk photography, video or retouching with you over a cup of Stash tea or a game of ping-pong.

Related posts:

Top Tech Toys for 2017

Posted on January 10, 2017

Yeah, we’re not sure how we made it through 2016 either, but now that 2017 is here we wanted to share what we’re excited about for the NEW year. Although we love raindrops on roses and whiskers on kittens as much as the next guy, it’s this batch of new tech products that are making their way to the top of our list of favorite things! Sure, Virtual Reality is hot, hot, hot, but we wanted to highlight some other items that are equally whoa-worthy. If you have a love of photography like we do, then grab your hot cocoa, curl up next the fire, and take a peek at some of the latest and greatest tech toys you just gotta get your hands on this year.

 

Wacom Cintiq Pro

The new line of Wacom tablets to debut this year are bringing the art back to Photoshop. Small, portable, and affordable, now you can draw and retouch in style, directly on a screen that covers 94% of Adobe RGB colors.

wacom tablet and pen  — Studio 3, Inc.

photo credit: Wacom

 

 

Microsoft Surface Dial

Even though our studio is equipped with state-of-the-art Apple stations, the Microsoft Surface Dial definitely caught our attention. It brings a tactile feel to editing and makes you feel like Tony Stark while you do it. (Watch the hands on video from TechCrunch.)

ms surface dial on screen  — Studio 3, Inc.

photo credit: Microsoft

 

Adobe VoCo

This sneak peek that was unveiled last month at Adobe Max is bringing video editing to new heights. Soon, you’ll be able to edit sounds the same way you edit pixels, and we can’t wait to try it for ourselves. (Didn’t know we did video? You can see some of our work for yourself here.)

adobe voco  — Studio 3, Inc.

photo credit: Adobe

 

 

 

Chronos High Speed Camera

Want a camera that can shoot 21,000+ fps? Want it for 1/10th the price of other cameras? Um yeah, we can’t believe todays technology is this amazing either! Certainly a game-changer for any cinematographers looking for affordable slow motion capabilities.

 

black cronos camera  — Studio 3, Inc.

photo credit: Kron Technologies

 

 

 

iPhone 7 Lightning splitter

Get a new iPhone 7 and missing some of those old ports? This dongle is a must have for any iPhone 7 owner, allowing you to play music and charge at the same time. Because… multi-tasking!

belkin rockstar  — Studio 3, Inc.

photo credit: Belkin

Now, reach out and let us know what inventive ideas you’ve got floating around in that noggin and what you’re inspired to create in 2017. We’re ready to collaborate with you on your next photography, video, or digital art project.

 

Related posts:

Spirit Week in the Studio

Posted on September 26, 2016

Ready? OKAY!

In the Studio with Dehen  — Studio 3, Inc.

Our PDX location had its very own Spirit Week as Dehen Cheer paid us a visit. Dehen manufactures custom cheer and dance uniforms. Thusly our spacious, new northeast studio was overtaken by color, hairspray, pom poms and tons of pep!

Maekup time in Studio Dehen  — Studio 3, Inc.

Glamourous photoshoots require glamourous setups. There was no shortage of makeup on hand. Our studio has lots natural light to get the models camera ready.

Dehen Studio homework  — Studio 3, Inc.

Being a high schooler on the set doesn’t mean getting the day off. These young women were hard at work in between shots. We asked what their favorite part of being in the studio was:
“There are so many good snacks!”
“Getting to know others teams outside of the competition.”
“I can nap on the couch until it’s my turn to be in front of the camera!”

Cheer rex  — Studio 3, Inc.

Emerson showing off her patented “Cheer-Rex” pose.

We love working with kids! Emerson, the youngest person at the photoshoot, had a lot to say regarding her first modeling gig: “It is exciting. I like when they did my hair. Everyone is kind here and it is fun” adding, “I hope to get into karate next year.”

Big, grand productions are a specialty of ours at both the Portland and Seattle locations!  We are more than a photo studio; let us handle the model releases, food, and all other behind-the-scenes needs. Give us a call and take over our studio.

Related posts:

1 Second Everyday

Posted on July 15, 2014

“There are so many tiny, beautiful, funny, tragic moments in your life — how are you going to remember them all?”

Imagine a movie that includes everyday for the rest of your life…  That’s the motto of the  1 Second Everyday app. As of this May, director, producer, video maker, animator, and app creator Cesar Kuriyama has been recording one second of his life everyday for three years. Kuriyama started creating this video diary on his 30th Birthday and claims that if he lives to see 80, family and friends will have a 5-hour-long accurate depiction of his life. The “1 Second Everyday” app does exactly what the name implies. It allows users to create a video diary of their lives by providing them with platform to record, edit, and store one unique moment a day for a year at a time in order to create an irreplaceable memoir. Kuriyama said that his driving force for this project was the fact that he would gain the ability to flashback through his memories and re-evaluate how he approached each day.

In spirit of this moving idea, David King, our director of video production compiled a 30 second video of what one month with the Studio 3 team looks like… and we’ve all come to realize how lucky we really are! Here’s a 30 second glance at our random, crazy, and beautiful lives:

So, if you’re feeling stressed, excited, discouraged, confused, wired, or tired, go ahead and start your very own video. You might be surprised with the outcome. And if you’re looking for a little extra sunshine in your day, give us a call or pop by the studio. We’ll do everything we can to ensure it’s an experience so grand you won’t need an app to remember it.

 

Related posts:

Pick Up The Phone!

Posted on July 8, 2014

Stressed about your company’s visual needs? Would you rather spend time having fun in the sun? Let Studio 3 ease your mind this summer. We’ve been smashing out countless videos back to back, while continuously providing outstanding photography and flawless production. Oh, did we also mention that our digital team is amaze balls? Trust us, you don’t want to be the only tanless, overworked one at the company party because you didn’t know about Studio 3. Save the embarrassment of all the “are you kidding me?” looks. We’ll make sure you meet that crazy deadline. There’s no reason to miss out on all the perks of working with Studio 3. And no reason to keep on reading, you’re wasting precious beach time – make a Pina Colada, and start dialing!! Make that golden phone call!!!

CW 15086T Pop phone PR 1500  — Studio 3, Inc.

And to make it that much easier, if you didn’t have our number yet, here ya go:

Portland Studio 503.238.1748, ask for Dalcetta

Seattle Studio 206.282.0939, ask for Marcella

 

 

Related posts:

Got Plans Friday?

Posted on June 16, 2014

This Friday, uncover an exclusive opportunity to experience Rock ‘n’ Roll history with Studio 3‘s photography friend and neighbor, BlackRapid. Details from their event are listed below:

BLACK RAPID// 517 ALOHA ST. SEATTLE 98109
JUNE 20 | 2014
7-9 PM

BlackRapid is honored to be hosting folk musician and Rock ‘n’ Roll photographer, Henry Diltz. Henry will be presenting his famous images and personal stories of life in Laurel Canyon during the 1960s and 1970s. Henry has the unique ability to capture candid shots that convey a rare feeling of trust and intimacy. He spent many afternoons with The Doors, Crosby, Stills. Nash & Young, Jackson Browne, Eagles, Joni Mitchell, The Monkees and many more. Henry has shot over 300 album covers. This is a great opportunity to hear first hand how these iconic images were captured.

This event is free and open to the public.

RSVP: susie@blackrapid.com

CSN COUCH8x10  — Studio 3, Inc.

Related posts:

Older Posts