Studio 3, Inc.

Food & Drink

Brand Identity; Telling YOUR Story Through Photography and Video

Posted on August 11, 2017

In an era of constant online noise, brand identity becomes quintessential. Customers are seeking not only quality, but also an authentic buying experience; the real people behind the business. They are seeking companies with similar values and lifestyles as their own.

How do you build an unmistakable brand identity? How do you tell your story? Whether you are creating a new ad campaign, or updating your catalogue’s product photography, every image should speak to your customers.

Once you have defined your brand, you can begin to effectively market it. That’s where we come in. Studio 3, Inc. works with you to create personal visual solutions. We show the world how awesome you are.

Let’s take a closer look at how different photos craft different emotional responses. In other words, what your photography is saying about your brand.

1.   Your Colorways; Cool vs. Warm

View over Side of Boat  — Studio 3, Inc.

Colors evoke emotion. Cool colors calm, while warm colors educe action—like this photo for Nike that encourages me to get out of this chair and go for a run.

Nike Athlete Running  — Studio 3, Inc.

2.   Your Lighting; Studio vs. Natural

Whether your image is sun-soaked or sleekly structured, the quality can’t be compromised.

Glass of Whiskey with Ice Dropped In  — Studio 3, Inc.

This beautiful cocktail shot for Seattle Magazine is captured with a splash! Inspiring though on what a customer should do next (hint: buy some whiskey). Need help deciding? Here are Five new Washington Whiskeys to Try.

Two Smiling Women Drinking Coca Cola  — Studio 3, Inc.

Embracing the brand identity of Coca-Cola, natural lighting was used to flood the scene with a sense of summer. Now that’s affective lifestyle photography.

3.   Your Audience; Outdoor vs. Luxury

Who is your target market? What do they value? Creating environments for your product takes target market research.

Hiker Wearing Danner Boots  — Studio 3, Inc.

What better way to appeal to Danner Boot’s outdoor customer, while staying true to the Brand’s value of craftsmanship, than to put their boots to the test in the Pacific Northwest.

“Hold a Danner boot in your hand and you’ll notice the hand crafted precision. Try it on and you’ll feel the difference. Test it against the elements and you’ll appreciate the value of a product that is built to last.”   -Danner, Since 1932

Jimmy Choo Red Shoes  — Studio 3, Inc.

However, when your marketing luxury like Jimmy Choo, the environment changes with the contrasting brand identity.

“A 21st Century Luxury Accessories Brand, with shoes at its heart, offering an empowered sense of glamour and a playfully daring Spirit.”   – Jimmy Choo

4.   Your Appearance; Organic vs. Styled

Cook Making Pasta  — Studio 3, Inc.

Are you showing a process or presenting it’s end result? As brands and agencies move towards targeting the holistic customer, we see the shift manifest in an increase of lifestyle photography… And that’s in addition to the perfect product shot, 360-degree spin, and detail so good you can almost feel it. It’s a comprehensive marketing approach. You are your brand, and we are your people for all things photography, videography, and retouching.

Plate of Pasta  — Studio 3, Inc.

5.   Your Quality; iPhone vs. Professional Photographer

If you think it’s expensive to hire a professional, just wait until you hire an amateur… said a brilliant person. After meeting with a client, and doing a little research on their product, we stumbled upon this brilliant blog post that couldn’t say it any better.

“It’s amazing how big of a difference having really nice pictures of your space can make. A few months ago I ran an informal experiment (as research for another project) where I listed my apartment for rent on craigslist. They were both the same price, in the same area. One listing had really nice pictures taken with a high quality dslr and wide angel lens and the other had badly lit pictures taken with my iPhone. The listing with the nice pictures got 10x the emails.”   – Jon Wheatley of Need/Want

Maybe it’s obvious, but maybe not. In today’s digital age everyone has a camera in their pocket, and iPhone 7s are being promoted as so good they can be used for magazine covers and advertising (We won’t name names). We are bombarded with mediocre images… like this production still that I took versus Craig Wagner’s beautiful image masterfully finished by digital artist Michelle Smith. See the difference?

 — Studio 3, Inc.
 — Studio 3, Inc.

Regardless of the project or scope, Studio 3, Inc. works with our clients, building relationships and crafting the perfect image for their brand. If you have yet to work with us, what are you waiting for? Drop us a line, let’s put our heads together to create something beautiful.

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Stop, Prop and Roll!

Posted on October 10, 2016

How’d you make it look so GOOD? Well, my dears, it takes quite a bit of searching to find just the right prop. Ask our producers and stylists, they’ve got TONS of hilarious stories about finding the perfect prop for the job!

Everything including the kitchen sink.  — Studio 3, Inc.

Everything including the kitchen sink.

Stepping into our prop library, you’ll see that we have multiple racks with bins filled with fabric, sport helmets, fruit, tech supplies, mortars and pestles, and pretty much any object you can fathom. We keep it so organized, Martha Stewart would cry with pride.

Oh haiiiii, welcome to the prop  — Studio 3, Inc.

Oh haiiiii, welcome to the prop library =^.^=

We keep a hefty inventory of household items on hand to recreate life-like sets. Cups, picture frames, hand towels; we’ve got all the odds-and-ends to spruce up a set. Of course we have a plethora of other homestyle necessities too: luggage, bird cages, mannequins and a gas mask.

prop room 9 of 9  — Studio 3, Inc.

No prop library is complete without a gas mask.

The prop library in our Seattle studio even has a fully functional shop attached to it, for when we need to build things for a shoot. What kind of things do we build for shoots? Kitchens, bathrooms, tables, even this beautifully lush “front yard.”

You can almost smell the fresh cut grass.   — Studio 3, Inc.

You can almost smell the fresh cut grass.

Need fruit, flowers, pie, towels, perhaps a stethoscope? We’ve got it! All sorts of items are constantly being added to our prop library and we are happy to add more to meet your needs. Give us a call and let’s get started on your photoshoot today.

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Cocktails, there’s an app for that.

Posted on February 26, 2016

Drink Photography set up with photoshop layers  — Studio 3, Inc.

This week at Studio 3, photographer Henry Ngan got things revving with a photo shoot of a new app called the Perfect Drink App-Controlled Smart Bartending. The new product from Brookstone is designed to make the perfect cocktail.Do you ever come across a stunning drink photo and wonder, How did they do that!? We can’t reveal all of our secrets but we can show you a behind the scenes look at the process of professional drink photography.

Shooting a cocktails for drink photography shoot  — Studio 3, Inc.Preparation for cocktail photo shoot cutting lemons   — Studio 3, Inc.

Setting up the hero shot of the cocktail and new technology  — Studio 3, Inc.

At the end of the day, Henry nailed a beautiful and elegant representation of a brand new product that is soon to be in the homes of everyone you know. Give us a ring and dazzle the world with your product with professional images that only Studio 3 can provide.

Final image of cocktail app production shoot   — Studio 3, Inc.

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Building Buzz with Product Photography

Posted on February 24, 2016

Stung Fermented Drink Mate & Die Mead in glass on table with meat and cheese party appetizer board  — Studio 3, Inc.

When Stung Fermented wanted to modernize their look and make their photography competitive in the marketplace, they called on Studio 3 to deliver. We were able to go on-location at Stung Fermented’s Portland meadery and execute a shoot designed to build excitement around the up-and-coming brand.

Photographer Craig Wagner positioning Stung Fermented mead bottle on barrel for product photography shoot on location  — Studio 3, Inc.Bringing mead back from the past (with a hip, modern twist!) is no easy feat, so the Stung crew relied on photographer Craig Wagner‘s expertise in lighting, sets, propping, angles, and positioning to make their product shine.

Row of stainless steel Stung Fermented mead jars on shelf in meadery  — Studio 3, Inc.Assistant photographer Jonny Brandt adjusting lighting umbrella at the Stung Fermented photoshoot behind the scenes  — Studio 3, Inc.

Photography Assistant Jonny Brandt attended to the hundreds of details on set that were crucial to a successful shoot – so the Client could relax knowing their brand was in experienced hands. Photographer Craig Wagner shooting drink photography of Stung Fermented on tabletop  — Studio 3, Inc.
StungFermented MeadPhotoshoot DrinkPhotography Photography Studio 3  — Studio 3, Inc.When you have a buzzworthy product (like Portland’s next favorite libation!) you want to make sure your launch – with fully rebranded website – goes off without a hitch. It’s Studio 3’s exceptional results and professional handling that keep the process humming. Give us a ring and see.Stung Fermented 3 mead flavors, bottles on barrel with glass at meadery  — Studio 3, Inc.

 

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5 Things to Consider When Hiring a Professional Photographer

Posted on February 9, 2016

It can be tough to find the perfect photographer for your images. Who to work with? How do you know what you’re getting? What will ensure the quality of the final image…and a great outcome? When weighing portfolios and websites, it is necessary to look at these 5 areas before you make that professional photographer hire:

Arm wearing Leatherman tread tool bracelet reaching for cocktail drink on table  — Studio 3, Inc.

1. Capabilities: Do they have a portfolio of similar work? Do you see something congruous with your ideas (a similar style for the photography, for example) – that would lead you to believe that they can do this for you too? If you don’t see a professional photograph similar to your concept, that doesn’t mean the photographer in question is incapable of producing the work…it just leaves more up to chance. Go through the portfolio carefully to see if you can envision this particular person creating a photo evocative of your vision.

Espresso coffee cups and cookies for afternoon tea on tabletop  — Studio 3, Inc.

2. Experience: Who have they worked with? Who are their advocates? Do they have a roster of clients that speak to their abilities…or are you unsure of who their clientele are? Do you see behind-the-scenes shots or shoots referenced on their social media channels? Do you hear clients singing their praises…or just crickets? Basically the question is whether they have the experience and the chops to execute the shoot you envision…as well as the experience to deal with anything that could potentially go wrong. And right it immediately. And make it amazing.

Cowboy rancher with 2 horses on location on rural ranch  — Studio 3, Inc.

3. Professionalism: How professional do they seem? Website, social media, email interactions, project management – are they on top of things or do they seem to drop the ball? Do they have a Team that handles whatever you could need on your project? Do you feel taken care of? Is their focus on YOU? This is an area where, if something is amiss, it is usually obvious immediately. From your first interaction to your last, you should feel that you can trust the professional you’ve chosen, and that they have all the i’s dotted and t’s crossed.

Construction worker polishing rust off railroad tie with Stanley pneumatic grinder tool, making sparks  — Studio 3, Inc.

4. Quality: Is the overall feel of the photographer’s work high-quality with a great deal of thought put into it…or do you see slapdash mistakes? How is the styling, the lighting, the sharpness of the photo? Do all the details cohere to create a uniform story? Is nothing overlooked? Do all the elements support the story…or detract? When you feel a balanced harmony when looking at the photograph, the overall quality will shine through.

Spicy fried chicken pieces with Asian sauce on wax paper picnic lunch  — Studio 3, Inc.

5. Results: A photo is a means to an end. Will it make people stop in its tracks…or will it be glossed over? Will it tell the story you want it to…or will it miss the mark? A lot of this relies on your gut feeling about your photography partner prior to the shoot…but you can also make an educated guess based on the work in the photographer’s portfolio. You also need to define what would be a success for the photography you need…and how to gauge the results once complete.

If you haven’t gotten the results you’ve been looking for from your photography provider, maybe it’s time to switch. The Team at Studio 3 is always here to partner with you to execute your vision…and push your campaigns to the next level. Give us a ring and see.

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Gobble Gobble, Thanksgiving Is Here!

Posted on November 18, 2015

In food photography or in your own kitchen, using the freshest of fresh ingredients is always critical to making a beautiful final photograph – or in your case, a meal! One of our favorite ways to guarantee freshness in the Pacific Northwest is to get our ingredients from Whole Foods Market. Now you don’t even have to leave your desk to get those ingredients because there’s Instacart – a food delivering service that can get you groceries in as little as an hour.

  — Studio 3, Inc.

The countless hours you’ll spend in the kitchen Thanksgiving morning are going to require some extra energy. Our client Portland Juice Co. might have just the perfect juice blend to get you that energy. One of our favorites is the Mantra, made with Carrot, Orange, Ginger, Turmeric and Cayenne!

  — Studio 3, Inc.

Alright IGers, we know there will be a lot of you posting beautiful photos of your Thanksgiving masterpieces on the big day. Check out our interpretation of a still life painting inspired by the Old Masters Floris van Dyck and William Claeszoon Heda. Using expert lighting techniques and beautiful styling, this photograph was done with no retouching … #nofilter, people!

  — Studio 3, Inc.

Make sure you have all hands on deck when it comes to making the perfect Thanksgiving pumpkin pie. Sur La Table can get you all the professional cooking tools you need, starting with this pie-making dish.

  — Studio 3, Inc.

While we’re all thankful for the opportunity to share this special holiday with family and friends from near and far, we’re most thankful for the person taking care of cleaning up ALLLLLLLL the dirty dishes!

14699T Thanksgiving Test  — Studio 3, Inc.

Happy Thanksgiving from the team at Studio 3 to you and your family.

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Food, Family & Fun

Posted on November 4, 2015

The two best things about the holiday season? Here’s a clue. They both start with the letter “F.” Food and … family. If you want to plan some outdoor activities for when the kids are home, or even in between those stomach – stuffed meals, check out your city’s local events that are happening on the Thanksgiving holiday. There’s the Holladay Park Turkey Trot in Portland, and Green Lake Gobble & Mashed Potato Munch Off in Seattle.

Father and son play football.   — Studio 3, Inc.

For a second, close your eyes. Think of the senses that bring the holidays to life in your imagination. Do you smell the cranberry sauce in your grandma’s crystal dish, sitting patiently waiting to be eaten on the dining room table? What about the cinnamon smell of the house you grew up in? Infuse your home with the traditional holiday smells from NEST Fragrances.

Cinnamon sticks and cranberries   — Studio 3, Inc.

Can you smell that? The smell of deliciously oven roasted turkey? You can’t have Thanksgiving without a bird, and you can’t have a bird without a superior turkey recipe. The Pioneer Woman has all the recipes you could use to make a Thanksgiving meal. Pay extra attention to The Pioneer Woman’s Roasted Thanksgiving Turkey, she promises it won’t be hard to make.

Bird and a hanging feast.   — Studio 3, Inc.

Tablecloths, white plates, fall-themed napkins, cutlery, red wine – everything you need is at Costco. So go. On a bus, in a car, on a plane, or in a train, we don’t care. Your local Costco is calling your name.

Table setting, forks, knifes, and wine.   — Studio 3, Inc.

If you’re not able to make it home for the holidays, wherever that is, Consumer Cellular can make you feel right at home. Anyone can find a plan that works for him.

Cellphone and food in bed.   — Studio 3, Inc.

 

 

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Favorite Fall Food (and drink) Recipes

Posted on October 21, 2015

Need new fall traditions?

Ginger-Turmeric Tea. Its got cold remedies mixed into the sweet and spicy liquid that goes oh so nicely next to a warm fire or in a to-go thermos on your morning walk. It only calls for four ingredients – powdered ginger, powdered turmeric, lemon, and water. A lot of Studio 3’s work is of food and drink photography. You can check some of it out here and here. Feelin’ hungry? Call us.

two cup of orange colored tea   — Studio 3, Inc.

tea with lemon and cinnamon sticks   — Studio 3, Inc.

Did you know that the origin of the pomegranate is from modern-day Iran? You can use pomegranate seeds and juice for lots of things – sauces, garnishes, smoothies, baking, cooking, and … pomegranate cosmos?!?

pomegranate seeds on wooden table   — Studio 3, Inc.

You can also use mushrooms in practically anything – mushroom soup, mushroom pasta, mushroom risotto, (an all time favorite), the list goes on and on. When people think of mushrooms they think of cooking, and when they think of cooking they’ll usually go to a grocery store to pick up their shrooms. But, there’s a more adventurous way to get your shroom on … there’s a new hobby on the books – mushrooming hunting. Here is the 2015 Mushroom Guide for Oregon and Washington. And if you want to get your shroom hunting on, you’ll need these essentials.

different colored mushrooms on dark wood with green leaves   — Studio 3, Inc.

If you’re like some of us and you just don’t have the time for cooking, (or maybe you just don’t know HOW to cook), bread, pears, and cheeses are perfect appetizers to start your fall-themed night off right.

Pear, bread, and cheese   — Studio 3, Inc.

Oh! Is that the dinner bell?

 

 

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Fall in Love With These 6 Tools

Posted on October 7, 2015

It’s that time — yard work needs to be done without the help of rain to make that soil a little more easy to dig into. Gerber Gear in Portland, Oregon, has been getting the dig-job done since 1939, and has a one hundred percent success rate when it comes to cracking open the earth. Their products are so strong that they’re Army Strong. Gardeners and tradesmen are not the only ones who use Gerber Gear. Gerber Gear is carried along side the United States Military.

gerber hammer black white  — Studio 3, Inc.

We’ve shot Leatherman Tools for over twenty years, and we know from personal experience how important their gadgets are in the workplace. Their new model, Signal, has a few extra additions to the traditional multi-functional tool: A blade sharpener, a fire-starting rod, and an emergency whistle. (now go put THIS on your holiday list).leatherman hand tool signal  — Studio 3, Inc.When the light is right and the product is so beautiful it just about walks itself off the page. Fashionable, durable, AND cool…it could not be more NW.

danner boots black   — Studio 3, Inc.

Go into any Target store and you’ll spot the Levis. In men’s section, women’s section, and can you guess it? Kid’s section. They’re an all-around-brand for that year-round fashionista. They’re also perfect for fall. Dark wash screams cool and collected, and it also keeps the dirt smudges at a minimum.

CE 9595T Levis c PR 1185  — Studio 3, Inc.

We live in a society where people like to stand out, and if you’re one of those, you’d want this type of bike. Renovo is a bike brand made out of…wood. Their bikes are lightweight and sustainable, just the way we like it here in Portland!

white bike brand renevo   — Studio 3, Inc.

That cold, misty, smooth sip of apple cider may be the most important tool in your 2015 toolbox. Looking for unusual hard cider flavors?

CW 15183T HardCider a FB  — Studio 3, Inc.

We hope these 2015 tools help your fall get off to a great start. Need things photographed for your fall catalog or product launch? Give us a ring.

 

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Ready, Set, Fall!

Posted on September 23, 2015

The alarm is going off, it’s time to start the day. The number one thing that helps with this process? Coffee. That warm, wonderful wake-me-up-cup. Portland and Seattle are known for their hole-in-the-wall coffee shops along with their hand roasted coffee beans. If you’re more of a stay-at-home coffee drinker, Espresso Supply in Seattle, WA, has phenomenal products and tools to help anyone who’s interested in using, making, (AND TASTING), specialty coffee and coffee products.

Coffee checkered thermos bonavita    — Studio 3, Inc.

With fall comes cold weather, which means an extra excuse to pile on the layers. Start this season looking F R E S H – outside AND on the inside, too. The cold weather brings more hours spent inside, and opportunities for a refreshing drink…water. Yes, water. Those florescent lights can be draining, so hydrate, hydrate, hydrate. PLUS, water is good for your brain. Really good, especially if it’s mineral infused water.

blk back water  — Studio 3, Inc.

Ride to work in style. Biking is in, and it’s in big time. People do their part to save the environment, they exercise and look sleek while cool cruising to first period class or that 8am meeting. Finding the right bike for your lifestyle can be a bit time consuming. River City Bikes in Portland, OR, is a great place to start. They’ve been around the block for twenty years, and can help you with that first new (or used) bike purchase. Looking for a less “traditional” type of bike? Look no further.

black bicycle red light  — Studio 3, Inc.

Admit it. A phone is a good distraction for that afternoon slump. With the amount we use them these days, they’re always visible. People don’t just want their phone to be smart, they want them snazzy & sexy. There’s plenty of alternatives to all those Apple products, too.

samsung phone model colorful screen  — Studio 3, Inc.

Eating is an important component to a productive day at school and work. People say breakfast is the most important, but we say lunch! If you don’t have time to pack your PB&J in the morning and want to spice things up, try this pulled pork recipe. It’s fast and easy. Everyone around you will be oinkin’ at you for a taste.

pulled pork sandwhich yellow corn  — Studio 3, Inc.

Ready, set, GO! Give Studio 3, Inc., a call this fall season. We look forward to hearing from you.

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