Studio 3, Inc.

Portraits

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Digital Retouching, Can you Didg’ it?

Posted on October 17, 2017

“Keep away from people who try to belittle your ambitions. Small people always do that, but the really great make you feel that you, too, can become great.”
― Mark Twain

The million dollar question: What sets us apart from all of the other photography studios in the PNW? Well, quite a few things. But it’s hard to talk about them all in 500 words, so I am going to focus on our in-house digital department.

Not only are our digital artists pixel-perfect, they have the ability to turn photos around faster than I can type this sentence. No, we’re not a marketing agency, but we love working with them. We are photography pioneers. We look past the norm and find answers to questions you have yet to ask. How? Magic. Or Intuition, as they call it nowadays.

DA Seaplane red dress fragments digital art 1500  — Studio 3, Inc.

Our award-winning photographers work closely with clients and the digital artists who render our images flawless. Communication is our biggest secret for success.

“Without each other, the quality standards we achieve here would not be possible.” -Craig Wagner, Photographer

 — Studio 3, Inc.
 — Studio 3, Inc.

“Having an in-house [digital department] allows me to have face-to-face conversation before, during, and after a shoot. Whether we’re discussing how we should approach a job, or what my intention was in how I shot it, I have the asset of having a digital team that feels like an extension of myself.”

Craig Wagner, Photographer

Our digital team not only makes photos look better in post, they help the photographers shoot more efficiently. It’s photography plus.

“I have the opportunity to talk directly with clients, nipping problems in the bud, saving everyone time and money. We remove a step for the client without compromising the photos.” –Michelle Smith, Lead Digital Artist

 — Studio 3, Inc.
 — Studio 3, Inc.

Working with a vast array of clients, we have shot some behemoths over the years; trains, planes, and automobiles to name a few. That’s a lot of surface area to make drop-dead gorgeous, which is why we keep stylists on the ready to spot check, scrub out smudges, and make sure each vehicle’s best side is showing. But we don’t have favorites. Whether it be a fleet for Freightliner, or a detailed shot of a Leatherman tool, each job gets the same level of attentiveness and digital mastery.

“It all breaks down to textures and tones. Fifteen minutes of proper styling and lighting prep during a shoot can save an hour of digital retouching.” –Michelle Smith

So what’s next? We are dreaming up bigger and better ways to make you look fabulous. Stay tuned, we’re 40 years young and constantly evolving.

 — Studio 3, Inc.
 — Studio 3, Inc.

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Who Runs Our World (Liz)

Posted on September 8, 2017

Studio 3, Inc. Producer, Liz Swales, is the driving force behind our photography magic. It’s truly amazing what all she can get done in a day. In order for all of you to get to know a little bit more about our Top Boss, I sat down with her at the Portland studio’s neighborhood tea spot, The Jasmine Pearl Tea Co.

OLYMPUS DIGITAL CAMERA  — Studio 3, Inc.

What do you look for in a photo?

“Overall composition; different angles, dimensions, lighting—something out of the ordinary. I always check highlights, styling, and color tonality but ultimately if a photo makes me feel, its good. ”

What is one thing from your Interior design training that has stuck creatively?

“Everything in design should be odd numbers. Always go odd.”

OLYMPUS DIGITAL CAMERA  — Studio 3, Inc.

What is your favorite thing about your role as Producer?

“Seeing the result of everyone’s work… from beginning to end. It is a cool process and one that only I get to see [come to fruition], whereas everyone else just plays their specific roles. I love delivering the final images to the client and getting their positive feedback— “Awesome! You guys are awesome!” or “Thank you so much Liz, your crew is great to work with.”

Marquis shoots are really fun to produce. Showing up to the shoot and realizing Oh! I did that. I got the forklift, the model has arrived, the crew is working hard, the set is beautiful and the props look amazing. Seeing it all happen from beginning to end is a rewarding process.”

Read more about the production behind a Marquis Spa commercial here.

Liz On Set with Marquis Spa  — Studio 3, Inc.

“Our top boss, Liz Swales! She oversees and schedules the organized chaos and somehow (probably magic) is able to orchestrate the entire production seamlessly.”

What is one difficulty in your current role that you did not expect?

“I have an eye for design and how things should be placed and layered, so when I was told I would be doing a lot of propping and styling, I thought, cool this will be fun and easy! But it’s not. Propping for the camera is completely different than interior propping. Things look like they are touching when they aren’t, colors don’t look good together, and balance can sometimes be hard to accomplish. Oh, and prop shopping is whole different kind of shopping. Let’s just say get 5-6 options of each item that you think you will need. Over shop, because you never know what the perfect item will be for the perfect image.”

What Studio 3, Inc. Image are you the most proud of this year?

“The top-down drink photography shot of GT’s Kombucha that I made with [Photographer] David Bell. Its something I would see in a magazine and think, “That’s beautiful.”

DB 9043T Kombucha Drink Test c FD 1500  — Studio 3, Inc.

What is your favorite problem-solving tool?

“There’s a lot to be said for just a note pad and pen. I write things out, make diagrams. Before I do estimates I draw out how the job would go to make sure it makes sense or see if there is another way that would be better.”

How do you unwind?

“At the beginning of this year I realized I work a lot. At all hours of the day and night. All I was doing was working.

Don’t get me wrong, I love my work, but I needed to catch up on all the movies and TV shows my friends were watching. Just kidding, but I decided to make a change.

So at the beginning of the year I started doing yoga and Nia. It relieves stress and provides a physical break in my day. I go every day after work and afterwards I do not work any more. ”

LIZ 01  — Studio 3, Inc.

What do you predict will be the biggest change in photography over the next 10 years?

“Virtual reality. People will want to interact with a product virtually before buying it. I think it will become a role within the studio, like our in-house digital team.”

Evolving with the photography, videography, and retouching business over the past 40 years we have picked up a few tricks. Possessing studios in Seattle, WA and Portland, OR, our ability to meet the needs of our clientele is second to none, especially when you factor in our in-house digital team, producers, stylists and assistants at the ready. We take care of it all, so you can kick back, relax, and watch as we make your creative ambitions come to life.

 

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Brand Identity; Telling YOUR Story Through Photography and Video

Posted on August 11, 2017

In an era of constant online noise, brand identity becomes quintessential. Customers are seeking not only quality, but also an authentic buying experience; the real people behind the business. They are seeking companies with similar values and lifestyles as their own.

How do you build an unmistakable brand identity? How do you tell your story? Whether you are creating a new ad campaign, or updating your catalogue’s product photography, every image should speak to your customers.

Once you have defined your brand, you can begin to effectively market it. That’s where we come in. Studio 3, Inc. works with you to create personal visual solutions. We show the world how awesome you are.

Let’s take a closer look at how different photos craft different emotional responses. In other words, what your photography is saying about your brand.

1.   Your Colorways; Cool vs. Warm

View over Side of Boat  — Studio 3, Inc.

Colors evoke emotion. Cool colors calm, while warm colors educe action—like this photo for Nike that encourages me to get out of this chair and go for a run.

Nike Athlete Running  — Studio 3, Inc.

2.   Your Lighting; Studio vs. Natural

Whether your image is sun-soaked or sleekly structured, the quality can’t be compromised.

Glass of Whiskey with Ice Dropped In  — Studio 3, Inc.

This beautiful cocktail shot for Seattle Magazine is captured with a splash! Inspiring thought on what a customer should do next (hint: buy some whiskey). Need help deciding? Here are Five new Washington Whiskeys to Try.

Two Smiling Women Drinking Coca Cola  — Studio 3, Inc.

Embracing the brand identity of Coca-Cola, natural lighting was used to flood the scene with a sense of summer. Now that’s affective lifestyle photography.

3.   Your Audience; Outdoor vs. Luxury

Who is your target market? What do they value? Creating environments for your product takes target market research.

Hiker Wearing Danner Boots  — Studio 3, Inc.

What better way to appeal to Danner Boot’s outdoor customer, while staying true to the Brand’s value of craftsmanship, than to put their boots to the test in the Pacific Northwest.

“Hold a Danner boot in your hand and you’ll notice the hand crafted precision. Try it on and you’ll feel the difference. Test it against the elements and you’ll appreciate the value of a product that is built to last.”   -Danner, Since 1932

Jimmy Choo Red Shoes  — Studio 3, Inc.

However, when your marketing luxury like Jimmy Choo, the environment changes with the contrasting brand identity.

“A 21st Century Luxury Accessories Brand, with shoes at its heart, offering an empowered sense of glamour and a playfully daring Spirit.”   – Jimmy Choo

4.   Your Appearance; Organic vs. Styled

Cook Making Pasta  — Studio 3, Inc.

Are you showing a process or presenting it’s end result? As brands and agencies move towards targeting the holistic customer, we see the shift manifest in an increase of lifestyle photography… And that’s in addition to the perfect product shot, 360-degree spin, and detail so good you can almost feel it. It’s a comprehensive marketing approach. You are your brand, and we are your people for all things photography, videography, and retouching.

Plate of Pasta  — Studio 3, Inc.

5.   Your Quality; iPhone vs. Professional Photographer

If you think it’s expensive to hire a professional, just wait until you hire an amateur… said a brilliant person. After meeting with a client, and doing a little research on their product, we stumbled upon this brilliant blog post that couldn’t say it any better.

“It’s amazing how big of a difference having really nice pictures of your space can make. A few months ago I ran an informal experiment (as research for another project) where I listed my apartment for rent on craigslist. They were both the same price, in the same area. One listing had really nice pictures taken with a high quality dslr and wide angel lens and the other had badly lit pictures taken with my iPhone. The listing with the nice pictures got 10x the emails.”   – Jon Wheatley of Need/Want

Maybe it’s obvious, but maybe not. In today’s digital age everyone has a camera in their pocket, and iPhone 7s are promoted as so good they can be used for magazine covers and advertising (We won’t name names). We are bombarded with mediocre images… like this production still that I took versus Craig Wagner’s beautiful image masterfully finished by digital artist Michelle Smith. See the difference?

 — Studio 3, Inc.
 — Studio 3, Inc.

Regardless of the project or scope, Studio 3, Inc. works with our clients, building relationships and crafting the perfect image for their brand. If you have yet to work with us, what are you waiting for? Drop us a line, let’s put our heads together to create something beautiful.

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Meet the Marketers

Posted on May 5, 2017

Studio 3, Inc. has added new members to our close-knit team, and we would like to introduce them to you. Jack Biehn has an impressive resume for his young age. He is already fast at work developing client relationships in the Portland and Seattle markets in his role as Ambassador of Accounts. If you haven’t already met him, stop in, or give us a call. We have a feeling you will like him, it’s hard not to.

Studio Portraits  — Studio 3, Inc.

“Born and raised in Portland, OR, I am a Portlandian down to my very core. Being raised in a family where advertising and the arts were important, I was fortunate enough to know what I wanted to do from an early age. My other passion besides the arts growing up was sports. Playing football in high school and some in college, I learned the discipline that helped me succeed in whatever venture I decided to go into! Being everything from a Market Research Analyst to an Assistant Manager at Voodoo Doughnuts, I never knew quite where life was going to take me, until one day Account Management chose me.

After being in a creative space, and being part of so many amazing campaigns, there is no looking back. You can find me on my days off traveling to the coast, in the tattoo parlor, getting my ink touched up, or on adventures to parts unknown!”

Jackson Biehn on location in Seattle  — Studio 3, Inc.   Eva Goldfarb on Location in Portland  — Studio 3, Inc.

Eva Goldfarb has already put on a few hats at Studio 3, Inc. She is busy creating social media campaigns for our photography studios Portland and Seattle as well as assisting on the Portland production team. Let’s get social! Check out what Eva has been up to on Twitter, Facebook, and Instagram, and gain an inside view of what it’s like to work with Studio 3, Inc.

Studio Portraits  — Studio 3, Inc.

“I slay in the kitchen and in the studio. My artistic eye and word witticism keep my marketing material funky fresh. Stereotypes of the solitude writer aside, I love people and am quick to pick up a quirky conversation with just about anyone. Moving to the PNW after an epic six-month cross-country trip, Portland glistened as the best city to be a creative, foodie, and adventure seeker.

After receiving my degree in Arts Management, I served my time in the service industry and traveled as much as I could—gaining insight into the global art sector and collecting ideas. Having finally found my idiosyncratic home, it’s time to flex my marketing muscles.”

 

 

 

 

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Stepping On-Location with Studio 3, Inc.

Posted on April 10, 2017

Three weeks into the job and it was time for my first on-location shoot with Studio 3, Inc. I boarded Bolt Bus, a company favorite, and set off for Seattle, eager to see Studio 3, Inc.’s cool studio space in the shadow of the Space Needle.

Screen Shot 2017 04 05 at 12.59.41 PM  — Studio 3, Inc.

The day started with Chanel Everett, the studio’s Princess of Production, hand selecting an Adidas wardrobe that interpreted the clients’ art direction. With a mood board compiled of different lifestyle, apparel and shoe photography, we set off for the previously scouted Seattle setting.

Screen Shot 2017 04 05 at 1.01.40 PM  — Studio 3, Inc.

Two vintage cars, a cooler, breakfast, lunch, snacks, racks of athletic apparel, dope enough to make any rapper weep, and the slaying photography skills of Studio 3, Inc.’s Trevor Boone—all the ingredients needed for success. I loved the Seattle cityscape, lifestyle photography theme and getting to assist with production stills.

Screen Shot 2017 04 05 at 1.00.01 PM  — Studio 3, Inc.

The location was picked to compliment the Seattle rapper’s song “Hometown.” Bringing the urban background of the city into portrait photography, Trevor Boone was able to capture stunning duality that showcased not only his professional talent, but the personality of Raz Simone and an edge to Adidas footwear photography.

Screen Shot 2017 04 05 at 1.00.20 PM  — Studio 3, Inc.

Images just came through the Studio 3, Inc. digital team, and we are stoked! Our in-house digital department works closely with our photographers and marketing team—removing power lines, clearing alleyway undesirables, and bringing the client’s vision to life every time. Check out a few of our favorite shots from the day.

Screen Shot 2017 04 05 at 1.00.58 PM  — Studio 3, Inc.

We will be dropping more images from the shoot, so be sure to follow us on Twitter, Instagram and Facebook. When you decide to become a part of the fun, give us a call or stop by one of our studios to talk photography, video and serious retouching skills.

Screen Shot 2017 04 05 at 1.01.14 PM  — Studio 3, Inc.

Screen Shot 2017 04 05 at 1.01.50 PM  — Studio 3, Inc.

Written by: Eva Goldfarb, Marketing Coordinator @ Studio 3, Inc.

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5 Things to Consider When Hiring a Professional Photographer

Posted on February 9, 2016

It can be tough to find the perfect photographer for your images. Who to work with? How do you know what you’re getting? What will ensure the quality of the final image…and a great outcome? When weighing portfolios and websites, it is necessary to look at these 5 areas before you make that professional photographer hire:

Arm wearing Leatherman tread tool bracelet reaching for cocktail drink on table  — Studio 3, Inc.

1. Capabilities: Do they have a portfolio of similar work? Do you see something congruous with your ideas (a similar style for the photography, for example) – that would lead you to believe that they can do this for you too? If you don’t see a professional photograph similar to your concept, that doesn’t mean the photographer in question is incapable of producing the work…it just leaves more up to chance. Go through the portfolio carefully to see if you can envision this particular person creating a photo evocative of your vision.

Espresso coffee cups and cookies for afternoon tea on tabletop  — Studio 3, Inc.

2. Experience: Who have they worked with? Who are their advocates? Do they have a roster of clients that speak to their abilities…or are you unsure of who their clientele are? Do you see behind-the-scenes shots or shoots referenced on their social media channels? Do you hear clients singing their praises…or just crickets? Basically the question is whether they have the experience and the chops to execute the shoot you envision…as well as the experience to deal with anything that could potentially go wrong. And right it immediately. And make it amazing.

Cowboy rancher with 2 horses on location on rural ranch  — Studio 3, Inc.

3. Professionalism: How professional do they seem? Website, social media, email interactions, project management – are they on top of things or do they seem to drop the ball? Do they have a Team that handles whatever you could need on your project? Do you feel taken care of? Is their focus on YOU? This is an area where, if something is amiss, it is usually obvious immediately. From your first interaction to your last, you should feel that you can trust the professional you’ve chosen, and that they have all the i’s dotted and t’s crossed.

Construction worker polishing rust off railroad tie with Stanley pneumatic grinder tool, making sparks  — Studio 3, Inc.

4. Quality: Is the overall feel of the photographer’s work high-quality with a great deal of thought put into it…or do you see slapdash mistakes? How is the styling, the lighting, the sharpness of the photo? Do all the details cohere to create a uniform story? Is nothing overlooked? Do all the elements support the story…or detract? When you feel a balanced harmony when looking at the photograph, the overall quality will shine through.

Spicy fried chicken pieces with Asian sauce on wax paper picnic lunch  — Studio 3, Inc.

5. Results: A photo is a means to an end. Will it make people stop in its tracks…or will it be glossed over? Will it tell the story you want it to…or will it miss the mark? A lot of this relies on your gut feeling about your photography partner prior to the shoot…but you can also make an educated guess based on the work in the photographer’s portfolio. You also need to define what would be a success for the photography you need…and how to gauge the results once complete.

If you haven’t gotten the results you’ve been looking for from your photography provider, maybe it’s time to switch. The Team at Studio 3 is always here to partner with you to execute your vision…and push your campaigns to the next level. Give us a ring and see.

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17 Ways to Get Your Clients to Love You: A Studio 3 Guide

Posted on August 12, 2015

Collage of Studio 3, Inc. team member employee portraits  — Studio 3, Inc.We’ve been in business a long time, working with some clients for a decade or more. To us, the client relationship is paramount, and we go above and beyond to nurture it. What would you experience if you were a client of ours? Here are some direct quotes from our Team Members about what we mean when we speak of “Studio 3 Customer Service:”

Client Relationship Manager Jessica Lynes:

We take the time to anticipate our clients’ needs, ensuring that they have exactly what they need/want before they even know that they need or want it!

We always have their “favorites” when they’re here: foods, drinks, music, etc. is met with a “Wow! Thank you so much, I can’t believe you remembered!”

Portland Producer Liz Swales:

We get the client’s job done: efficiently, flawlessly, and simply, while exceeding their their expectations.

We take care of them like royalty…AKA feeding them fun and amazing food!

Chaos Wrangler Niki Gillespie:

We streamline the behind-the-scenes details to ensure the smoothest client experience. Clients love our process but never are over-aware of it. No bottlenecks.

Seattle Producer Kaitlin McMillan:

We will do anything! If the client wants it done, we’ll get it done for them – no hesitation or questions. Any budget, any client, any person, any product… we have a solution for even the most difficult of requests.

We create an “atmosphere” while a client is on set: you can bring your laptop and do work, you can play ping pong when you’re just here tagging along for a shoot, you can watch the news and drink coffee with your feet up on a couch. We inspire creativity and hard work all while in great company.

Digital Artist Carl Beery:

Clients appreciate our experience in pre-media print and web production. Knowing how print collateral and websites are built helps me ask the right questions before problems arise.

Years of experience interpreting markup also helps us make the edits that clients want to see, ensuring a flawless final outcome for all.

Digital Artist Tom Radio:

We make the impossible POSSIBLE when it comes to post-production!

Video Director David King:

We care about building relationships throughout the creative process and we keep client satisfaction as our #1 goal.

Photographer David Bell:

Listen. Pay Attention. Make them the most important thing happening then and there. Make it fun.

Photographer Craig Wagner:

We always try to give our clients more than what they’re initially asking for (like different angles on the same setup), and we are ultimately flexible when working. We won’t consider the creative brief set in stone, and are bold enough to run with an idea, which clients appreciate on set.

Photographer and Studio 3 co-founder Henry Ngan:

By offering them any level of service they need to make their projects a success.

By thinking out of the box creatively to provide a unique vision and fresh look.

Photographer and Studio 3 co-founder Jim Felt:

We always follow through on our promises.

We care about the future relationship with every single client. We value their friendship and the ability to create fun images for them. We are proud of our relationship with each and every client, large or small.

Can’t wait to experience what it’s like to be a Studio 3 client? Reach out and bring us your next project. You’ll experience all of the above…and more.

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Portrait Photography – Business Skydiver

Posted on May 19, 2015

business skydiver portrait photography studio 3  — Studio 3, Inc.

Entrusting your visuals to Studio 3 is forging a partnership with us where we plan and execute your project down to the smallest detail. We prepare for every possible contingency and never drop the ball. Every piece of the puzzle fits, because WE Check It multiple times before takeoff.

Just like this fun portrait shoot of an employee with an adrenaline-inducing hobby, Studio 3 takes care of every step, every prop, every piece of equipment, every model, every production logistic along the way. Skydivers check their life-saving gear religiously and pack the parachutes in the exact same way each time before the final jump, all in order to ensure perfect expansion once in the air. Studio 3 checks the shot list, scheduling, prop list, lighting, and equipment as many times as is necessary to ensure smooth execution. Once set up, on set we check the photo multiple times in-camera and on a larger screen to make sure every wrinkle, every line, every highlight, and every shadow is aesthetically pleasing and fits with the overall story. In this case, photographer Jonny Brandt worked with the model extensively to create just the right tangle of parachute cords and billows of fabric (which is quite difficult to do with a parachute that is meant to NEVER tangle!) and the exact angle of his arm checking his altimeter as if checking the time.

So what time is it? It’s time to call Studio 3, Inc. – and see how much effort we put into checking, and RE-checking, all aspects of your shoot to make sure it is smooth, stays on budget, and is executed on time. Check us out here.

 

 

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Happy Holidays from Studio 3

Posted on December 23, 2014

Christmas Collage 2014  — Studio 3, Inc.

It’s all about the stylin’, baby!

Got your list? Checked it twice?

Taking a product photography shot like this doesn’t require much more than good lighting and professional hands on the shutter (and we can do both no problem!), but it’s the product styling that truly makes the photo shine. Accomplished by all-star commercial stylist Tristan Weholt, this photo took about 2 days to tweak the styling to that festively organized level. Producer Megan Nolan sourced the full array of holiday items from local stores, and Ms. Tristan set about fitting them all together like a puzzle, choosing where the bigger pieces fit and maneuvering smaller items to coordinate. Ms. Tristan says that she loves these creative briefs because “it really lets the creative mindset of styling flow…this is where my career meets my passion.” Photographer Chris Eltrich created the set and lighting, and ultimately captured the essence of spending Christmas morning at home with the fam.

For the above photo there was a specific creative brief, but for the company Holiday card it was just to come up with an idea and execute a shoot that encapsulated the Team here at Studio 3. Each studio location shot its own top-secret creative twist on the brief, with our Santa-hatted Portland office going head-to-head with our Hawaiian-themed Seattle office. Who did it best? You be the judge.

Portland

Christmas background  — Studio 3, Inc.

Seattle

Seattle Christmas  — Studio 3, Inc.

Need a fun and unique interpretation on your company’s creative brief? Give us a ring and see the amazing and wonderful happen with Studio 3.

Happy Holidays from Studio 3!

 

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Pick Up The Phone!

Posted on July 8, 2014

Stressed about your company’s visual needs? Would you rather spend time having fun in the sun? Let Studio 3 ease your mind this summer. We’ve been smashing out countless videos back to back, while continuously providing outstanding photography and flawless production. Oh, did we also mention that our digital team is amaze balls? Trust us, you don’t want to be the only tanless, overworked one at the company party because you didn’t know about Studio 3. Save the embarrassment of all the “are you kidding me?” looks. We’ll make sure you meet that crazy deadline. There’s no reason to miss out on all the perks of working with Studio 3. And no reason to keep on reading, you’re wasting precious beach time – make a Pina Colada, and start dialing!! Make that golden phone call!!!

CW 15086T Pop phone PR 1500  — Studio 3, Inc.

And to make it that much easier, if you didn’t have our number yet, here ya go:

Portland Studio 503.238.1748, ask for Dalcetta

Seattle Studio 206.282.0939, ask for Marcella

 

 

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