Studio 3, Inc.

Sports

Brand Identity; Telling YOUR Story Through Photography and Video

Posted on August 11, 2017

In an era of constant online noise, brand identity becomes quintessential. Customers are seeking not only quality, but also an authentic buying experience; the real people behind the business. They are seeking companies with similar values and lifestyles as their own.

How do you build an unmistakable brand identity? How do you tell your story? Whether you are creating a new ad campaign, or updating your catalogue’s product photography, every image should speak to your customers.

Once you have defined your brand, you can begin to effectively market it. That’s where we come in. Studio 3, Inc. works with you to create personal visual solutions. We show the world how awesome you are.

Let’s take a closer look at how different photos craft different emotional responses. In other words, what your photography is saying about your brand.

1.   Your Colorways; Cool vs. Warm

View over Side of Boat  — Studio 3, Inc.

Colors evoke emotion. Cool colors calm, while warm colors educe action—like this photo for Nike that encourages me to get out of this chair and go for a run.

Nike Athlete Running  — Studio 3, Inc.

2.   Your Lighting; Studio vs. Natural

Whether your image is sun-soaked or sleekly structured, the quality can’t be compromised.

Glass of Whiskey with Ice Dropped In  — Studio 3, Inc.

This beautiful cocktail shot for Seattle Magazine is captured with a splash! Inspiring though on what a customer should do next (hint: buy some whiskey). Need help deciding? Here are Five new Washington Whiskeys to Try.

Two Smiling Women Drinking Coca Cola  — Studio 3, Inc.

Embracing the brand identity of Coca-Cola, natural lighting was used to flood the scene with a sense of summer. Now that’s affective lifestyle photography.

3.   Your Audience; Outdoor vs. Luxury

Who is your target market? What do they value? Creating environments for your product takes target market research.

Hiker Wearing Danner Boots  — Studio 3, Inc.

What better way to appeal to Danner Boot’s outdoor customer, while staying true to the Brand’s value of craftsmanship, than to put their boots to the test in the Pacific Northwest.

“Hold a Danner boot in your hand and you’ll notice the hand crafted precision. Try it on and you’ll feel the difference. Test it against the elements and you’ll appreciate the value of a product that is built to last.”   -Danner, Since 1932

Jimmy Choo Red Shoes  — Studio 3, Inc.

However, when your marketing luxury like Jimmy Choo, the environment changes with the contrasting brand identity.

“A 21st Century Luxury Accessories Brand, with shoes at its heart, offering an empowered sense of glamour and a playfully daring Spirit.”   – Jimmy Choo

4.   Your Appearance; Organic vs. Styled

Cook Making Pasta  — Studio 3, Inc.

Are you showing a process or presenting it’s end result? As brands and agencies move towards targeting the holistic customer, we see the shift manifest in an increase of lifestyle photography… And that’s in addition to the perfect product shot, 360-degree spin, and detail so good you can almost feel it. It’s a comprehensive marketing approach. You are your brand, and we are your people for all things photography, videography, and retouching.

Plate of Pasta  — Studio 3, Inc.

5.   Your Quality; iPhone vs. Professional Photographer

If you think it’s expensive to hire a professional, just wait until you hire an amateur… said a brilliant person. After meeting with a client, and doing a little research on their product, we stumbled upon this brilliant blog post that couldn’t say it any better.

“It’s amazing how big of a difference having really nice pictures of your space can make. A few months ago I ran an informal experiment (as research for another project) where I listed my apartment for rent on craigslist. They were both the same price, in the same area. One listing had really nice pictures taken with a high quality dslr and wide angel lens and the other had badly lit pictures taken with my iPhone. The listing with the nice pictures got 10x the emails.”   – Jon Wheatley of Need/Want

Maybe it’s obvious, but maybe not. In today’s digital age everyone has a camera in their pocket, and iPhone 7s are being promoted as so good they can be used for magazine covers and advertising (We won’t name names). We are bombarded with mediocre images… like this production still that I took versus Craig Wagner’s beautiful image masterfully finished by digital artist Michelle Smith. See the difference?

 — Studio 3, Inc.
 — Studio 3, Inc.

Regardless of the project or scope, Studio 3, Inc. works with our clients, building relationships and crafting the perfect image for their brand. If you have yet to work with us, what are you waiting for? Drop us a line, let’s put our heads together to create something beautiful.

Related posts:

Stepping On-Location with Studio 3, Inc.

Posted on April 10, 2017

Three weeks into the job and it was time for my first on-location shoot with Studio 3, Inc. I boarded Bolt Bus, a company favorite, and set off for Seattle, eager to see Studio 3, Inc.’s cool studio space in the shadow of the Space Needle.

Screen Shot 2017 04 05 at 12.59.41 PM  — Studio 3, Inc.

The day started with Chanel Everett, the studio’s Princess of Production, hand selecting an Adidas wardrobe that interpreted the clients’ art direction. With a mood board compiled of different lifestyle, apparel and shoe photography, we set off for the previously scouted Seattle setting.

Screen Shot 2017 04 05 at 1.01.40 PM  — Studio 3, Inc.

Two vintage cars, a cooler, breakfast, lunch, snacks, racks of athletic apparel, dope enough to make any rapper weep, and the slaying photography skills of Studio 3, Inc.’s Trevor Boone—all the ingredients needed for success. I loved the Seattle cityscape, lifestyle photography theme and getting to assist with production stills.

Screen Shot 2017 04 05 at 1.00.01 PM  — Studio 3, Inc.

The location was picked to compliment the Seattle rapper’s song “Hometown.” Bringing the urban background of the city into portrait photography, Trevor Boone was able to capture stunning duality that showcased not only his professional talent, but the personality of Raz Simone and an edge to Adidas footwear photography.

Screen Shot 2017 04 05 at 1.00.20 PM  — Studio 3, Inc.

Images just came through the Studio 3, Inc. digital team, and we are stoked! Our in-house digital department works closely with our photographers and marketing team—removing power lines, clearing alleyway undesirables, and bringing the client’s vision to life every time. Check out a few of our favorite shots from the day.

Screen Shot 2017 04 05 at 1.00.58 PM  — Studio 3, Inc.

We will be dropping more images from the shoot, so be sure to follow us on Twitter, Instagram and Facebook. When you decide to become a part of the fun, give us a call or stop by one of our studios to talk photography, video and serious retouching skills.

Screen Shot 2017 04 05 at 1.01.14 PM  — Studio 3, Inc.

Screen Shot 2017 04 05 at 1.01.50 PM  — Studio 3, Inc.

Written by: Eva Goldfarb, Marketing Coordinator @ Studio 3, Inc.

Related posts:

17 Ways to Get Your Clients to Love You: A Studio 3 Guide

Posted on August 12, 2015

Collage of Studio 3, Inc. team member employee portraits  — Studio 3, Inc.We’ve been in business a long time, working with some clients for a decade or more. To us, the client relationship is paramount, and we go above and beyond to nurture it. What would you experience if you were a client of ours? Here are some direct quotes from our Team Members about what we mean when we speak of “Studio 3 Customer Service:”

Client Relationship Manager Jessica Lynes:

We take the time to anticipate our clients’ needs, ensuring that they have exactly what they need/want before they even know that they need or want it!

We always have their “favorites” when they’re here: foods, drinks, music, etc. is met with a “Wow! Thank you so much, I can’t believe you remembered!”

Portland Producer Liz Swales:

We get the client’s job done: efficiently, flawlessly, and simply, while exceeding their their expectations.

We take care of them like royalty…AKA feeding them fun and amazing food!

Chaos Wrangler Niki Gillespie:

We streamline the behind-the-scenes details to ensure the smoothest client experience. Clients love our process but never are over-aware of it. No bottlenecks.

Seattle Producer Kaitlin McMillan:

We will do anything! If the client wants it done, we’ll get it done for them – no hesitation or questions. Any budget, any client, any person, any product… we have a solution for even the most difficult of requests.

We create an “atmosphere” while a client is on set: you can bring your laptop and do work, you can play ping pong when you’re just here tagging along for a shoot, you can watch the news and drink coffee with your feet up on a couch. We inspire creativity and hard work all while in great company.

Digital Artist Carl Beery:

Clients appreciate our experience in pre-media print and web production. Knowing how print collateral and websites are built helps me ask the right questions before problems arise.

Years of experience interpreting markup also helps us make the edits that clients want to see, ensuring a flawless final outcome for all.

Digital Artist Tom Radio:

We make the impossible POSSIBLE when it comes to post-production!

Video Director David King:

We care about building relationships throughout the creative process and we keep client satisfaction as our #1 goal.

Photographer David Bell:

Listen. Pay Attention. Make them the most important thing happening then and there. Make it fun.

Photographer Craig Wagner:

We always try to give our clients more than what they’re initially asking for (like different angles on the same setup), and we are ultimately flexible when working. We won’t consider the creative brief set in stone, and are bold enough to run with an idea, which clients appreciate on set.

Photographer and Studio 3 co-founder Henry Ngan:

By offering them any level of service they need to make their projects a success.

By thinking out of the box creatively to provide a unique vision and fresh look.

Photographer and Studio 3 co-founder Jim Felt:

We always follow through on our promises.

We care about the future relationship with every single client. We value their friendship and the ability to create fun images for them. We are proud of our relationship with each and every client, large or small.

Can’t wait to experience what it’s like to be a Studio 3 client? Reach out and bring us your next project. You’ll experience all of the above…and more.

Related posts:

Pick Up The Phone!

Posted on July 8, 2014

Stressed about your company’s visual needs? Would you rather spend time having fun in the sun? Let Studio 3 ease your mind this summer. We’ve been smashing out countless videos back to back, while continuously providing outstanding photography and flawless production. Oh, did we also mention that our digital team is amaze balls? Trust us, you don’t want to be the only tanless, overworked one at the company party because you didn’t know about Studio 3. Save the embarrassment of all the “are you kidding me?” looks. We’ll make sure you meet that crazy deadline. There’s no reason to miss out on all the perks of working with Studio 3. And no reason to keep on reading, you’re wasting precious beach time – make a Pina Colada, and start dialing!! Make that golden phone call!!!

CW 15086T Pop phone PR 1500  — Studio 3, Inc.

And to make it that much easier, if you didn’t have our number yet, here ya go:

Portland Studio 503.238.1748, ask for Dalcetta

Seattle Studio 206.282.0939, ask for Marcella

 

 

Related posts:

#TBT: NIKE, “We Have Liftoff.”

Posted on June 26, 2014

It’s a bird! It’s a plane! It’s….a….Nike Columbia? Reintroducing Nike’s soaring style named after it’s twin, NASAs Space Shuttle Columbia. This ground breaking style, very much like the Columbia Space Shuttle, is meant to endure long (st)rides. In an effort to blast this amazing new running shoe into the world of athleticism and fashion, Nike made sure to run it through several laboratory tests. According to the article below, after more than 800 miles, the shoe proved to show no loss of cushioning and minimal wear on the anatomical outsole. To launch this shoe the right way, David Kennedy, of Wieden & Kennedy, asked our team at Studio 3 to hop on board for this project. We then worked together, and knocked this Nike ad out of this world.

Nike RocketLaunch 009 72dpi  — Studio 3, Inc.

When Studio 3 Lead Photographer, Craig Wagner, was asked to shoot this product – he was excited to the moon and back. Keep in mind, this ad was done in the early ’80s during the pre-digital days.

“We worked with Wieden & Kennedy quite a bit when they first started out. It was great to collaborate again on this project and compile an image together before the era of digital technology. Wieden & Kennedy provided the idea and the stock image of NASAs Columbia Space Shuttle. I shot this on a Sinar 4×5. This was actually my first time taking an image and lighting the product to match.”

Taking a flight back in time with this ad shows that our capabilities and imagination are beyond the world of digital art and computer technology. A little bit of old fashion simplicity and creativity, in this day in age and in the future, can still do the trick. Call us to find out how we can provide you with a stellar production.

 

 

Related posts:

#TBT: Old School Legends, New School Talent!

Posted on May 29, 2014

In the honor of the Portland Trailblazers’ new–school talent like Damian Lillard, LaMarcus Aldridge, Wesley Matthews and team fighting their way into the NBA playoffs this year, we thought it would be fitting to showcase a shoot we did of a couple of Rip City legends! Clyde Drexler and Sam Bowie are not just your average NBA players (which is a huge accomplishment in itself.) No, these two changed the game.

basketball 1  — Studio 3, Inc.

Effortlessly earning the legend title, Clyde Drexler was not only a trailblazing star; he’s a Gold Medalist and key player in the 1992 US Olympic Dream Team, and also happens to don one of those shiny NBA Championship rings. Drexler laid the foundation down in Rip City for incoming stars like Sam Bowie, who was second pick in the 1984 draft. Bowie showed up and showed out during his first year, earning him a spot on the NBA All-Rookie Team. You can only imagine how ecstatic Studio 3 was to receive the opportunity and honor to capture these stars in their prime.

At Studio 3, we honor icons of our own – the ones behind the camera. Studio 3 legend, Craig Wagner, had the amazing opportunity to work with Drexler and Bowie. Sharing the responsibility as they do to lead the way, many have come after Craig and learned much of what our All Star has to offer. Studio 3 is lucky to have it’s own Dream Team consisting of its founders and original shooters, Jim Felt and Henry Ngan. To our lead shooters that have played for our team for almost 30 seasons now, Craig Wagner and David Bell. Not to mention our up and coming rookie squad with explosive talent, Chris Eltrich, Jonny Brandt, and Erik Knudsen. A team can’t be complete without it’s bench and it’s cheerleaders, which is the role that the rest of this squad proudly inherits! Studio 3 is the NW All Star Team of Photography, and we look forward to those Championship opportunities, one shot at a time.

Related posts:

Spring Into Style With Keds!

Posted on April 29, 2014

Spring means a lot of things: blooming flowers, constant showers, and our favorite… spring-cleaning. Now, before you decide to write us off as crazy, it’s important to consider the positive outcomes that spring-cleaning can bring. In the best-case scenario, you will open up your closet (that by now looks worse than the aftermath of “Twister”), throw away your worn-out kicks and threads, and HOPEFULLY replace them with new ones. However, in the chance that you experience the worst case scenario… Well, we can’t help you with that. BUT we can produce some pretty sick photography and would LOVE to use your closet as a still-life, that is if nothing is growing in it. But, for the sake of helping you spring into style, let’s just say this is a best case scenario. So get ready to do a little seasonal shopping! With that said, let us introduce you to our favorite spring essential, one the most emblematic shoes in history, the Keds’ classic Champion Sneaker. Keds  — Studio 3, Inc.

This undying style was captured by lead shooter, Craig Wagner. Craig created this elegant black and white image by doing what he does best: applying  just the right amount of light and shadow for a flawless, timeless look. However, Craig isn’t the only star in this production. Did we mention our Portland Studio Producer, Liz the Whiz, is building her hand and foot modeling portfolio? If you want these photogenic stems in your next shoot, contact Studio 3 for bookings. You hear us Keds!? To put it plain and simple, if you’re one of those spring-cleaner’s out there who happens to own a pair of stylish Keds, let us be the first to admit it’s not always necessary to say “goodbye” to the old. Unless you don’t own a pair. In that case, get to cleaning your closet and say “HELLO” to the new!  Get off on the right foot this morning and go get yourself a pair of Keds… the only shoe worthy enough to pass under the spring cleaning radar.

Related posts:

Studio 3's Photographer Craig Wagner & CMD's Art Director Lawrence Wolf collaborate!

Posted on September 10, 2013

See below to view Craig Wagner’s in-studio Product Photography and his lifestyle images!

Studio 3, Inc, Behind the Scenes, Commercial Product Photography, Commercial Lifestyle Photography, Lawrence Wolf, CMD

We are excited at Studio 3 about our latest partnership with CMD in Portland. Craig Wagner (Photographer) and Lawrence Wolf (Art Director) talk about their thoughts around their latest creative venture. Read below to hear more about the collaboration between Studio 3 Inc. and CMD.

A few words from Lawrence Wolf at CMD.

“One of the great things about working at CMD is the way the company embraces the Rose City’s bike culture. Bike commuting is actively encouraged year round, with a lot of extra support for people who get into the saddle for the Bike Commute Challenge each September. And, as an art director, I get to spend my days crafting the visual language of all the things we make for our clients: websites, mobile apps, brochures, you name it. It’s a process where I’m fortunate to work with some really talented individuals. This brings me to Studio 3 Photography, and partnering on a creative project that reflects my personal passion for cycling as well as that embraced by Portland and CMD.

I first worked with Studio 3 in December 2010, shooting bird’s eye views of two Western Star trucks. It wasn’t an easy shoot, given the sheer size of the trucks. And thanks to the unpredictable nature of Pacific Northwest skies in winter, we were forced to shoot inside a warehouse. In that kind of situation, you can only get an angle so wide before running into problems with distortion.

But Craig was very methodical in overcoming these logistic issues. Over the two days we shot, we bonded over a mutual appreciation for all things on wheels, be it two, four or eighteen. That shoot was just the beginning of a strong professional relationship, and then this past spring, something got us talking about my old bike.

Studio 3, Inc.  — Studio 3, Inc.

I’ve been customizing this vintage Trek touring bike since the birth of my son. It had sat in my garage, collecting dust for several years, because it’s so much heavier than my aluminum road bike and I tend to opt for speed. But it’s always been a great bike. The steel frame gives it a really comfortable ride. It reminds me of the matching, yellow Schwinns that my parents used to pedal me around on. When I started thinking about how to introduce my boy to cycling, I swapped out the drop bars for mustache bars (to accommodate a front-mounted child seat). This gave the bike a totally different look, and I suddenly developed a new appreciation for the bike’s classic styling.

Studio 3, Inc.  — Studio 3, Inc.

Soon after, I added a Brooks leather saddle and matching bar tape. Then it kind of took on a life of its own. Since then, I continue to adjust little details like striped white tires, or black dice valve covers.

Studio 3, Inc.  — Studio 3, Inc.

Studio 3, Inc.  — Studio 3, Inc.

My latest addition was designing the “Slow Ride” aluminum head badge, which I had made at International Graphics. “Slow Ride” was influenced by a few things: My son’s 70s-era, Evel Knievel helmet, and the fact that the bike weighs upwards of 30 pounds. We won’t be winning any races on this thing, but that’s hardly the point of our rides.

Studio 3, Inc.  — Studio 3, Inc.

I was thrilled that Craig was interested in collaborating on a “Slow Ride” shoot featuring the customized bike. As an art director, I really admire his attention to detail and the way he plans a shot. He’s keenly aware of potential challenges, and always has a good solution for telling a story through his lens. Half the fun of this shoot was working together on the idea, putting together moodboards, and scouting locations.”

Studio 3, Inc.  — Studio 3, Inc.


A few words from Craig Wagner at Studio 3, Inc.

“Working with Lawrence’s “Slow Ride” concept was fun and allowed me plenty of creative freedom. The mood boards were coherent and well designed. With a clear understanding of the desired outcome and tone, we were ready to go. I look forward to many more future projects with Lawrence’s creative concept development and the CMD team. See below for some of the shots we got on-location!”

Studio 3, Inc.  — Studio 3, Inc.

Studio 3, Inc.  — Studio 3, Inc.

Studio 3, Inc.  — Studio 3, Inc.

Studio 3, Inc.  — Studio 3, Inc.

Studio 3, Inc.  — Studio 3, Inc.

Studio 3, Inc.  — Studio 3, Inc.

Studio 3, Inc.  — Studio 3, Inc.

Get involved in the Bicycle Transportation Alliance’s Bike Commute Challenge by clicking here.To view CMD’s joint blog post click here.

Related posts:

Commercial Product Photographer Chris Eltrich and Splashing Goggles!

Posted on July 16, 2013

Commercial Product Photographer Chris Eltrich has been playing with splashes to add some fun to his photography portfolio. His recent shoot included goggles and an aquarium. It was a day full of fun that ended with Chris dropping everything from lemons to bananas in the water to see which created the best splash. When it comes to focusing on the perfect splash, Chris offers some insight on how to get the job done:

The biggest challenge to the splash shot is the timing. Just capturing the splash is fairly challenging, but you want the product to look good too. You could, alternatively, take a bunch of shots and composite pieces together, but I wanted to get the splash and product in the same shot, so I needed a consistent method. Now at this point, a gear savvy photographer would begin assembling an elaborate system to trigger the camera when the product falls past a certain point, that you can tune to a fraction of a second. But as the jobs of my generation are slowly being appropriated by “the machines”, I decided to go all “John Henry” and show these machines we humans are still relevant.

commercial product photography  — Studio 3, Inc.

I had my assistant drop the goggles about two feet above the water and I hit the shutter right before they landed. The first drop turned great, so I gave myself a congratulatory pat on the back (actually, I instructed my assistant to give me a congratulatory pat on the back.) Oh the joys of being a professional photographer. And so we began our day-long adventure in dropping things in an aquarium.

commercial product photography  — Studio 3, Inc.

After a morning of getting great shots of goggles and receiving upwards of forty congratulatory pats on the back (so many that I ended up congratulating him with seven pats of his own), my timing abilities began to decline, and I started getting a lot of pictures of an empty tank or a pair of goggles floating.

Gogcommercial product photography  — Studio 3, Inc.

Now some would fault me with not hitting the shutter at the right time, but I believe it was the machines, jealous of my amazing “early morning” timing, using some sort of time travel device or computer virus to stop me from getting amazing product photography consistently all day. Luckily, since I had already taken some shots that I loved in the morning we still felt like we had defeated the growing menace that is automation.

To view more of our Commercial Product Photography please click here!

Related posts:

Lifestyle Photographer Swinging Color!

Posted on September 4, 2012

Recently, Lifestyle Photographer Dana Jonas, decided she wanted to photograph the newest apparel line to hit the tennis world. She however, did not want this to be like any other shoot. Wanting to play with the lighting, she aspired to emulate the motion associated with the intense sport of competitive tennis. Read her thoughts below on this motion detecting light technique:

It’s been a while since I painted with light and I thought instead of fighting the motion (my first plan), I’d use it to my benefit! Luckily Studio 3 had this wonderful concrete wall built for a previous job that I thought would be a great backdrop for this idea. I set-up the Speedotron Black Line 2400ws strobes and a red gelled Mole-Richardson 2k continuous hot-light, which was carefully flagged off.  I did this so that it would mostly fall on the racket as they were moving. I set the exposure to about 1 or 2 seconds depending on how long I needed for the trail and fired the Canon 5D MarkIII camera when they started moving. Then with the pocket wizards in hand, I fired the strobes manually at the end of the swing so the red trail would be behind the tennis racket from the direction they were swinging. Had I fired the strobe at the beginning of the exposure, the red trail would have been in front of the motion, which visually wouldn’t make any sense at all. This shoot was a blast and required some coordinated button-pushing and obviously very talented tennis models! Truly makes a photographer understand that their tool is not a camera, it’s light. I can’t wait to try this again with a different color. Any suggestions on the color I should work with?

 

 

lifestyle photographer  — Studio 3, Inc.

lifestyle photographer  — Studio 3, Inc.

lifestyle photographer  — Studio 3, Inc.

lifestyle photographer  — Studio 3, Inc.

To view more Lifestyle images created at Studio 3 please click here!

Related posts:

Older Posts