Studio 3, Inc.

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Brand Identity; Telling YOUR Story Through Photography and Video

Posted on August 11, 2017

In an era of constant online noise, brand identity becomes quintessential. Customers are seeking not only quality, but also an authentic buying experience; the real people behind the business. They are seeking companies with similar values and lifestyles as their own.

How do you build an unmistakable brand identity? How do you tell your story? Whether you are creating a new ad campaign, or updating your catalogue’s product photography, every image should speak to your customers.

Once you have defined your brand, you can begin to effectively market it. That’s where we come in. Studio 3, Inc. works with you to create personal visual solutions. We show the world how awesome you are.

Let’s take a closer look at how different photos craft different emotional responses. In other words, what your photography is saying about your brand.

1.   Your Colorways; Cool vs. Warm

View over Side of Boat  — Studio 3, Inc.

Colors evoke emotion. Cool colors calm, while warm colors educe action—like this photo for Nike that encourages me to get out of this chair and go for a run.

Nike Athlete Running  — Studio 3, Inc.

2.   Your Lighting; Studio vs. Natural

Whether your image is sun-soaked or sleekly structured, the quality can’t be compromised.

Glass of Whiskey with Ice Dropped In  — Studio 3, Inc.

This beautiful cocktail shot for Seattle Magazine is captured with a splash! Inspiring though on what a customer should do next (hint: buy some whiskey). Need help deciding? Here are Five new Washington Whiskeys to Try.

Two Smiling Women Drinking Coca Cola  — Studio 3, Inc.

Embracing the brand identity of Coca-Cola, natural lighting was used to flood the scene with a sense of summer. Now that’s affective lifestyle photography.

3.   Your Audience; Outdoor vs. Luxury

Who is your target market? What do they value? Creating environments for your product takes target market research.

Hiker Wearing Danner Boots  — Studio 3, Inc.

What better way to appeal to Danner Boot’s outdoor customer, while staying true to the Brand’s value of craftsmanship, than to put their boots to the test in the Pacific Northwest.

“Hold a Danner boot in your hand and you’ll notice the hand crafted precision. Try it on and you’ll feel the difference. Test it against the elements and you’ll appreciate the value of a product that is built to last.”   -Danner, Since 1932

Jimmy Choo Red Shoes  — Studio 3, Inc.

However, when your marketing luxury like Jimmy Choo, the environment changes with the contrasting brand identity.

“A 21st Century Luxury Accessories Brand, with shoes at its heart, offering an empowered sense of glamour and a playfully daring Spirit.”   – Jimmy Choo

4.   Your Appearance; Organic vs. Styled

Cook Making Pasta  — Studio 3, Inc.

Are you showing a process or presenting it’s end result? As brands and agencies move towards targeting the holistic customer, we see the shift manifest in an increase of lifestyle photography… And that’s in addition to the perfect product shot, 360-degree spin, and detail so good you can almost feel it. It’s a comprehensive marketing approach. You are your brand, and we are your people for all things photography, videography, and retouching.

Plate of Pasta  — Studio 3, Inc.

5.   Your Quality; iPhone vs. Professional Photographer

If you think it’s expensive to hire a professional, just wait until you hire an amateur… said a brilliant person. After meeting with a client, and doing a little research on their product, we stumbled upon this brilliant blog post that couldn’t say it any better.

“It’s amazing how big of a difference having really nice pictures of your space can make. A few months ago I ran an informal experiment (as research for another project) where I listed my apartment for rent on craigslist. They were both the same price, in the same area. One listing had really nice pictures taken with a high quality dslr and wide angel lens and the other had badly lit pictures taken with my iPhone. The listing with the nice pictures got 10x the emails.”   – Jon Wheatley of Need/Want

Maybe it’s obvious, but maybe not. In today’s digital age everyone has a camera in their pocket, and iPhone 7s are being promoted as so good they can be used for magazine covers and advertising (We won’t name names). We are bombarded with mediocre images… like this production still that I took versus Craig Wagner’s beautiful image masterfully finished by digital artist Michelle Smith. See the difference?

 — Studio 3, Inc.
 — Studio 3, Inc.

Regardless of the project or scope, Studio 3, Inc. works with our clients, building relationships and crafting the perfect image for their brand. If you have yet to work with us, what are you waiting for? Drop us a line, let’s put our heads together to create something beautiful.

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Something Only an ’80s Kid Would Remember- Studio 3, Inc.’s First Digital Camera

Posted on June 12, 2017

 

Digital Photography in 1993 = Big, Ugly, and Awesome… and boy did we think we were cool. Before the digital camera was the norm, it was enormous!

David Bell  — Studio 3, Inc.

 

Take a Hasselblad, attach a HUGE digital back, and add cooling fans, a dehumidifying unit, and a large filter wheel, then you can start to imagine our first digital camera. The digital back was a Scitex Leaf DCB, it was 4 megapixels, and it cost $36,000. All of this was attached to a computer slower than molasses, packing a whopping 8 megabytes of RAM.

To take a picture, you would trigger the camera at the computer. The filter would rotate in front of lens to red and shoot. Then green and shoot. Then blue and shoot. One million years later, you would see the image come up on the computer. By aligning the three layers in the camera software, you got to finally see the finished photograph. Piece of cake, really.

This software really was sophisticated. The early versions had a button that was labeled “Guess”… we didn’t like to click that, but it worked. Later versions changed the label to “Auto,” a little easier to stomach.

The thing they must have hidden in the fine print was how much the lenses would be used. Every time you took a shot, it was actually three shots. Due to the fact that our equipment was being used three times as often we had a lot of lenses going in for repair and rebuild. The local shop got to know us pretty well and would give us the heads up when it were time to retire a lens.

This was the beginning of digital photography in the commercial world. It was a huge investment for the studio, and we where the first to take the plunge. It brings back a lot of fun and crazy memories, not to mention the price!  $2000.00 for a 2gig hard drive… and that was a Deal!

What a ride it has been.

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Stepping On-Location with Studio 3, Inc.

Posted on April 10, 2017

Three weeks into the job and it was time for my first on-location shoot with Studio 3, Inc. I boarded Bolt Bus, a company favorite, and set off for Seattle, eager to see Studio 3, Inc.’s cool studio space in the shadow of the Space Needle.

Screen Shot 2017 04 05 at 12.59.41 PM  — Studio 3, Inc.

The day started with Chanel Everett, the studio’s Princess of Production, hand selecting an Adidas wardrobe that interpreted the clients’ art direction. With a mood board compiled of different lifestyle, apparel and shoe photography, we set off for the previously scouted Seattle setting.

Screen Shot 2017 04 05 at 1.01.40 PM  — Studio 3, Inc.

Two vintage cars, a cooler, breakfast, lunch, snacks, racks of athletic apparel, dope enough to make any rapper weep, and the slaying photography skills of Studio 3, Inc.’s Trevor Boone—all the ingredients needed for success. I loved the Seattle cityscape, lifestyle photography theme and getting to assist with production stills.

Screen Shot 2017 04 05 at 1.00.01 PM  — Studio 3, Inc.

The location was picked to compliment the Seattle rapper’s song “Hometown.” Bringing the urban background of the city into portrait photography, Trevor Boone was able to capture stunning duality that showcased not only his professional talent, but the personality of Raz Simone and an edge to Adidas footwear photography.

Screen Shot 2017 04 05 at 1.00.20 PM  — Studio 3, Inc.

Images just came through the Studio 3, Inc. digital team, and we are stoked! Our in-house digital department works closely with our photographers and marketing team—removing power lines, clearing alleyway undesirables, and bringing the client’s vision to life every time. Check out a few of our favorite shots from the day.

Screen Shot 2017 04 05 at 1.00.58 PM  — Studio 3, Inc.

We will be dropping more images from the shoot, so be sure to follow us on Twitter, Instagram and Facebook. When you decide to become a part of the fun, give us a call or stop by one of our studios to talk photography, video and serious retouching skills.

Screen Shot 2017 04 05 at 1.01.14 PM  — Studio 3, Inc.

Screen Shot 2017 04 05 at 1.01.50 PM  — Studio 3, Inc.

Written by: Eva Goldfarb, Marketing Coordinator @ Studio 3, Inc.

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Creatively Curated: Why Studio 3, Inc.’s Team is Top of the Line

Posted on March 10, 2017

Stylist, trendsetter, initiator, innovator or trailblazer—call it what you want, the ability to curate food and drink takes enviable creative flair. Erika Macias and Marianne Sao are two of the magicians behind Studio 3, Inc.’s mouth-watering food photography. When you work with Studio 3, Inc. one thing is for sure; you are working with the best. We hand-pick our team of freelancers and train them in the art of perfection. 

IMG 4146  — Studio 3, Inc.

Erika Macias on set at Studio 3, Inc.

Meet Erika Macias; Trained in the culinary arts at The Art Institute of Seattle, Macias quickly realized she did not want to work crazy hours in a big kitchen. Following her creative passions, Macias soon found herself under the wing of Studio 3 Inc. photographer, David BellThrough one-on-one training with Bell, Macias went from bumping into sets to perfecting  them. 

Marrianne  — Studio 3, Inc.

Marianne Sao on set at Studio 3, Inc.

Meet Marianne Sao; Similarly to Macias’s story, Sao styling career “just happened.”  After attending design school, Sao began her climb up the creative ladder as a production artist, then a designer, and then an art director. Sao’s love of food eventually led her to the cultivation of her passion, becoming a food stylist. “I cooked and baked … but making it look beautiful on camera took time and lots of trial and error.” The trial and error paid off and over the years Sao and the team have created many masterpieces.

Seafood Oysters Seattle Magazine   — Studio 3, Inc.

Shot for Seattle Magazine Photography by David Bell @Studio 3, Inc. Styling by Marianne Sao

 Its not only beautiful photography that attracts freelancers to Studio 3, Inc., but also the reputation of renowned food photographer, David Bell. “I like working with David Bell because we click creatively,” shared Sao. “He always has great faith in what I do, which gives me confidence to do my best.”

DB 9327T Sardine Dish 1500 FD  — Studio 3, Inc.

Styled by Macias, photographed by David Bell @ Studio 3, Inc.

It’s Bell’s great faith that attracts stylists and clients alike. “I love the relationships that Studio 3 creates with their clients,” explained Macias. “It makes it a lot easier for me to jump in and introduce myself, and It creates a safety net for the clients. They know since Studio 3 hired me, I’m going to be good at my job.” 

eden hill new  — Studio 3, Inc.

Shot for Seattle Magazine cover 2016 photography by David Bell @ Studio 3, Inc.

Accountability for a high standard of photography, videography and digital production sets us apart from the competition. Not only does Studio 3, Inc. compile an all-star team, but that level of excellency transgresses between clients, freelance stylists, and production hands to create Studio 3, Inc. magic.

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Virtual Reality Check with Google Cardboard

Posted on October 17, 2016

Virtual Reality! The future! It’s finally here!
Google Cardboard  — Studio 3, Inc.

After decades of empty SciFi promises, the age of virtual reality has finally arrived, in the form of cardboard. Google Cardboard is an at-home virtual reality platform that requires nothing more than your smart phone in order to use it. This low-cost fun machine had been on our minds for quite some time, so we decided to ship a few viewers to both the Portland and Seattle studios.

dscn5852  — Studio 3, Inc.So being the fun, inspirational studio that we are, we’re always up for something new and thought it would just be criminal if we didn’t capture the reactions of our employees playing around with VR for the first time. So, we set up our cameras and recorded people as they watched and explored the age of new media. 

We’ll be posting even more reactions and reviews from our employees this week on our Facebook and Instagram pages, so check them out. The possibilities of virtual reality are just now being explored, and we intend on following its evolution intensely. Swing by one of our studios to try Virtual Reality for yourself. 

googlevr 066  — Studio 3, Inc.

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Stop, Prop and Roll!

Posted on October 10, 2016

How’d you make it look so GOOD? Well, my dears, it takes quite a bit of searching to find just the right prop. Ask our producers and stylists, they’ve got TONS of hilarious stories about finding the perfect prop for the job!

Everything including the kitchen sink.  — Studio 3, Inc.

Everything including the kitchen sink.

Stepping into our prop library, you’ll see that we have multiple racks with bins filled with fabric, sport helmets, fruit, tech supplies, mortars and pestles, and pretty much any object you can fathom. We keep it so organized, Martha Stewart would cry with pride.

Oh haiiiii, welcome to the prop  — Studio 3, Inc.

Oh haiiiii, welcome to the prop library =^.^=

We keep a hefty inventory of household items on hand to recreate life-like sets. Cups, picture frames, hand towels; we’ve got all the odds-and-ends to spruce up a set. Of course we have a plethora of other homestyle necessities too: luggage, bird cages, mannequins and a gas mask.

prop room 9 of 9  — Studio 3, Inc.

No prop library is complete without a gas mask.

The prop library in our Seattle studio even has a fully functional shop attached to it, for when we need to build things for a shoot. What kind of things do we build for shoots? Kitchens, bathrooms, tables, even this beautifully lush “front yard.”

You can almost smell the fresh cut grass.   — Studio 3, Inc.

You can almost smell the fresh cut grass.

Need fruit, flowers, pie, towels, perhaps a stethoscope? We’ve got it! All sorts of items are constantly being added to our prop library and we are happy to add more to meet your needs. Give us a call and let’s get started on your photoshoot today.

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Spirit Week in the Studio

Posted on September 26, 2016

Ready? OKAY!

In the Studio with Dehen  — Studio 3, Inc.

Our PDX location had its very own Spirit Week as Dehen Cheer paid us a visit. Dehen manufactures custom cheer and dance uniforms. Thusly our spacious, new northeast studio was overtaken by color, hairspray, pom poms and tons of pep!

Maekup time in Studio Dehen  — Studio 3, Inc.

Glamourous photoshoots require glamourous setups. There was no shortage of makeup on hand. Our studio has lots natural light to get the models camera ready.

Dehen Studio homework  — Studio 3, Inc.

Being a high schooler on the set doesn’t mean getting the day off. These young women were hard at work in between shots. We asked what their favorite part of being in the studio was:
“There are so many good snacks!”
“Getting to know others teams outside of the competition.”
“I can nap on the couch until it’s my turn to be in front of the camera!”

Cheer rex  — Studio 3, Inc.

Emerson showing off her patented “Cheer-Rex” pose.

We love working with kids! Emerson, the youngest person at the photoshoot, had a lot to say regarding her first modeling gig: “It is exciting. I like when they did my hair. Everyone is kind here and it is fun” adding, “I hope to get into karate next year.”

Big, grand productions are a specialty of ours at both the Portland and Seattle locations!  We are more than a photo studio; let us handle the model releases, food, and all other behind-the-scenes needs. Give us a call and take over our studio.

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Packaging & Shelf-Appeal

Posted on September 20, 2016

package imagery: getting your product dressed for success

Girvin Chips  — Studio 3, Inc.

Look at the picture of chips above. Clean, enticing, inviting. Seeing that image on a bag of chips would immediately draw a person in, which is a sign of effective, marketable packaging. Having quality packaging is just as important as the product itself: the packaging is sort of like the product’s fashion statement. Think of it as properly dressing the product you are trying to sell. You wouldn’t send yourself on a job interview dressed in a potato sack and expect positive results. You’d dress sharp and do everything in your power to make a good first impression. The exact same logic can be applied to a product and how it is displayed on its packaging.

9685  — Studio 3, Inc.

Packaging photography is something we’ve perfected here at Studio 3. We know that packaging can catch a consumer’s eye, giving them that crucial first impression of the product. This moment of visual impact is called “shelf-appeal” and it is attained using imagery that promotes the usability, importance and attractiveness of the product.

db 9957 sqi pr copy  — Studio 3, Inc.

A perfect example of a company that utilizes the power of packaging is our long-time client, Costco. Visit any Costco store and you will be met with aisle upon aisle of visual feasting and mass appeal. It just so happens that our primary request from Costco is for packaging work. Why do they prefer us to handle this task? Because at Studio 3, we place a focus on appealing and strategic product photography. We are able to meet the demands of an ever evolving and highly competitive marketplace. Ultimately, the client’s end goal–directly enhancing the sale of the product–is a goal and vision we share together.

Packaging Shelf Appeal  — Studio 3, Inc.

Getting the perfect image for packaging involves much more than snapping a pretty picture of the product. The image has to highlight the product!  This calls for props, sets, and even more props! For example, getting ready for a shoot can require a whole day of prop shopping and set construction. Each set requires many small and large details that are crucial to making the featured product stand out. Any given set could need flowers, chairs, cabinets, lights, food, candles, towels, etc.; all to help achieve the client’s end goal, shelf-appeal. 

Props   — Studio 3, Inc.

We weren’t kidding about the props.

There’s an entire artform behind enhancing a product’s shelf-appeal. We pride ourselves in our expert packaging photography and would love to help your product stand out. Give us a call and let’s chat about getting your product looking good.

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Post-Production, Robot-Construction

Posted on September 5, 2016

 

Android mannequins?! In high fashion? Heck yes we’re on board.

16 0627 Frank Polartec Apex16 JosephAbboud 0837 AFTER  — Studio 3, Inc.

One of our favorite Portland agencies, Frank Creative, contacted us with a wild and ambitious digital art project. When Frank reaches out, it’s a sure bet that an over-the-top project is headed our way. We love how they challenge us, in fact, we find it invigorating. Bring it on.

Frank Creative Portland  — Studio 3, Inc.

Frank approached us with images featuring fashionable robots, along with their sizable vision. The goal of this project was to do such seamless post-production work that anyone looking at these images would be unable to detect which parts were photographed and which were digitally crafted. Production meetings were a must in order to nail down the details of each image and push them further to perfection.

Rapha Vest before and after post production  — Studio 3, Inc.

Fun fact: in the coveted Tour of Italy, pink is the color of victory; hence the pink stripe seen on the vest.

The key to making the robots look more mechanical was allowing the background to come through the figure, as in the cyclist’s left elbow (seen above). An added challenge with the Brevet Insulated Gilet from Rapha® photo was having to separate the bicycle from the image, so we could retouch the figure easily. This required creating a path around the bike to make a clean-edged knockout. 

ElementsFlak before and after post production  — Studio 3, Inc.

With the DragonWear™ Elements™ Flak Jacket image, we had to be extra careful while re-shaping the figure, because the lines in the background needed to remain straight. If we weren’t careful, the straight lines in the background would become bent with our distortion of the figure. Also with this image, we had to a perform a high level of wrinkle reduction and smoothing, all to be done without ruining the integrity or fit of the jacket.

NeoShell Altra before and after post production  — Studio 3, Inc.

The Lone Peak NeoShell® 3.0 Mid from Altra® image required extra attention to the background. Frank wanted it to look less urban, so we used some photoshop trickery to remove the buildings. Also being exemplified in this photo is the most difficult post-production request we had: creating segmented digits on the hands. It took a lot of time and patience to do things like placing the knuckles correctly, forming the correct shape, all while ensuring that the voids were consistent within the image itself and the series of images.

Robot army or no robot army, we enjoy pushing ourselves to create fantastic, unbelievable-yet-believable images. Do you have a project that needs to be brought to life? We can handle it.

The specially designed robotic mannequins in these images were a part of this year’s Polartec’s APEX Awards; an award dedicated to recognizing brands and designers that best utilize Portlatec’s latest fabric technologies. The robotic images and scenes were all photographed by Chris Hornbecker.

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How to Create a Serene Scene

Posted on August 29, 2016

(hint: it’s a lot of hard work)

Create the Scene   — Studio 3, Inc.

Pure calm and relaxation. A peaceful soak in a Marquis Spa looking out into a quaint, zen-filled yard. Surely this shoot was as easy as it is on the eyes, yes? Well, no. Photographing a hot tub takes a lot more time, manpower, props, people and creativity than one could imagine. Let’s take a look at what it takes to really create this breathtaking picture.

Create the Scene Portland  — Studio 3, Inc.

Getting the hot tub into the studio requires forklifts and patience. Then we have to set up the background, fill the tub with gallons of water, place the props and book the models. It takes days of physical preparation before we can even take our first photo.  All this intensive planning would become overwhelming for most people, but luckily we have secret advantage…

Liz Swales Studio 3  — Studio 3, Inc.

Our top boss, Liz Swales! She oversees and schedules the organized chaos and somehow (probably magic) is able to orchestrate the entire production seamlessly.

Craig Wagner Photographer and Lighting Professional  — Studio 3, Inc.

The client had provided us with a stock image to be used in conjunction with our studio photo; so even with the product and props perfectly set, we faced the deceptively tricky task of matching our lighting to that of the stock photo. That is where our lighting master, Senior Photographer Craig Wagner, flexed his expertise. Craig intensely studied the light direction of the stock photograph, noting its color temperature and level of diffusion, and was able to capture the lighting perfectly during our studio shoot.

With the shoot finished, it was time for some intense post production work. Merging two photos from different shoots is a delicate process that requires extreme attention to detail. To make the scene look believable, our Digital Artist extraordinaire Carl Beery was in charge of retouching and adjusting the images. In order to create the perfect image, he had to extend the flooring, add a few shadows, remove distracting elements, recover some detail and color in the stock image, and match the white and black points of the studio shot and the composite. Phew! That’s a lot of work.

 

Image by © Trinette Reed:Blend Images:Corbis  — Studio 3, Inc.

 

Tea set on table on wooden patio in zen garden  — Studio 3, Inc.

The end result? That calming, dreamstate photo you saw at the very top of this blog. Meet the production pros who teamed up to create this image and then get in touch with us. With locations in both Seattle and Portland, we can make your production photography needs come true.

Marqui Make A Wish Webpage  — Studio 3, Inc.

The picturesque scene in this post features a very special model of hot tub called “The Wish.” Marquis Spas makes a donation to the Make-A-Wish-Foundation for each one these models sold. Marquis Spas has worked with the foundation for 17 years and has donated their hot tubs, money and time to this incredibly important organization.

 

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