Studio 3, Inc.

2015

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This Photograph Inspired My Entire Career: 4 Professional Photographers Weigh In

Posted on July 29, 2015

At Studio 3 we have a number of talented professional photographers ready to take gorgeous, arresting images for any client need. But all photographers, even those at the pinnacle of their careers, got started somewhere. Often it was a single, iconic image that ignited the creative passion. For example:

Jim Felt, Photographer and Co-Founder of Studio 3, Inc.

strange days album photograph  — Studio 3, Inc.

For Studio 3, Inc. co-founder Jim Felt, the iconic photograph that inspired his love of the FUN side of photography was the album cover photo from The Doors’ Strange Days. Shot by Photographer Joel Brodsky (with much of it put together on the fly with minimal budget), this photo spoke to Jim’s love of the absurdity of life. Up until he saw this photo, Jim says that he shot mostly in black & white and didn’t like color photography that much, but this photo spoke to him with its moody monochromatic palette. As a photographer he was drawn to the idea of directing any scenario imaginable and shooting it, and thought it so much fun to see the details throughout the image that wrapped all the way around to the back of the CD (where the band’s portraits were relegated!) (Interesting story behind the photo here.) Radical for its time in that it was album cover art that didn’t depict the band, this photo captured Jim’s attitude to photography in genera;: that we shouldn’t take it so darn seriously because it’s so incredibly FUN.

Jim Felt specializes in portrait, large vehicle, and lifestyle photography. His photos often depict a lot of things happening that draw you into a picture with fun and interest.
14734 59CadModelCar  — Studio 3, Inc.Lifestyle photography by Jim Felt.

Henry Ngan, Photographer and Co-Founder of Studio 3, Inc.

henri cartier bresson tower jump  — Studio 3, Inc.

For Henry Ngan, the other co-founder of Studio 3, the French master of candid photography Henri Cartier-Bresson proved most inspirational. This particular photograph, he notes, shows Cartier-Bresson’s ability to capture the moment as it happens. The photographer carried a small 35mm Leica camera in an age when the professional camera was huge – and he did this in order to be able to shoot spontaneity unobtrusively.

Of Cartier-Bresson, Henry says: “He inspired me to capture the decisive moment.”

No matter how big or complex the project, Henry embraces all challenges and always makes the cutting-edge look its very best. A master of texture, he specializes in product, large vehicle, and technology photography.

cat equipment vehicles large product photography henry ngan studio 3  — Studio 3, Inc.

Vehicle photography by Henry Ngan. (Shot while sitting inside a large Caterpillar shovel and hoisted aloft to get an aerial view!)

Craig Wagner, Photographer

omega blank and white photograph shadrick williams  — Studio 3, Inc. Craig Wagner originally started as a Photography Assistant at Studio 3 many years ago. For Craig the photograph that inspired him the most at the beginning of his career was Omega by Shedrick Williames (above, from Craig’s personal collection). After hearing a talk by Williames in his college class, Craig sought him out to apprentice for him. Williams (or “Shad” as he was known to friends) took young Craig under his wing and taught him high standards for black-and-white photography and his exacting methods for quality prints.

Craig says, “I still enjoy this image of his, the sense of isolation: a new beginning for Man. I feel that even today the statement he may have been making is still current.”

Craig’s photography exhibits a depth of tonal ranges, bright colors, and stellar lighting. He is known for large product, vehicle, beverage, and indoor/outdoor photography.

red kenworth truck on black craig wagner  — Studio 3, Inc.

Vehicle photography by Craig Wagner.

David Bell, Photographer

driest of the dry smirnoff vodka 1955 iconic photo bert stern  — Studio 3, Inc.

Photographer David Bell has been with Studio 3 for over 10 years, and cites Bert Stern and his great pyramid shot for a Smirnoff ad as his inspiration. Shot on location and the pyramid reversed in the martini glass, all of his work at that time was very inspiring to the young photographer and provided a window into the world of advertising photography. The original bad boy photographer, Stern’s images redefined art and fashion in the 1950’s and 60’s. David was particularly drawn to the bold and graphic nature of this shot, one that changed the advertising world in its simplicity.

David says about this photo: “The light. Waiting for the right light. Beautiful.”

David Bell is known for his dedication to creating delectable food and beverage images and makes each item pop with his expert lighting. He specializes in product, food, drink, and vehicle photography.

Strawberry Honey Shrimp food photography studio 3  — Studio 3, Inc.

Food photography by David Bell.

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Branding = Consistent Photography. So Why It Is So Darn Hard To Achieve?

Posted on July 23, 2015

leatherman tool climbing advertisement product photography studio 3  — Studio 3, Inc.

Leatherman advertisement, circa 2012. Photo by David Bell.

We all know that a company’s brand needs to have a consistent “look” when putting oneself out there. Point-of-purchase images, product photography, website design, advertising campaigns, product packaging, social media channels…all need to look as if part of the same company so as not to confuse the consumer and provide a singular branded experience.griots garage polishing kit product photography studio 3  — Studio 3, Inc.

Griot’s Garage is all about products to make your car shine. David Bell’s photography for Griot’s features solid primary colors, checkered floors, and sleek collector cars.

But there are some brands out there whose images are all over the map. You know who they are. When you come across one of their product images, banner ads, or social channels you’re confused momentarily. Could this be the same company…? You definitely don’t want your audience wondering at each touchpoint. Here are 4 reasons why companies fail to show consistency in their branding photography:

1. Switching up your visual content providers too frequently

Playing switcheroo has become an issue for some brands when it comes to visual content. Often on to newer, more buzzworthy, largest online following…whatever is the latest and greatest, some companies are quick to jump on the popularity bandwagon. But does that really result in stellar, consistent visuals for your audience? Partnering with the latest Insta-star making headlines may be great for grabbing people’s attention momentarily…but does it really make sense for what your brand stands for? It could be a step backwards in your strategy that leads to muddled visuals and a garbled brand message.

2. Different people at the helm taking the visuals in different directions

Advertising, marketing, and branding agencies often suffer a high turnover due to the frenetic, high-paced nature of the work. With turnover can come multiple directions for the visuals when different people are steering the ship. Full steam ahead with all on-board is necessary when going through a comprehensive re-branding…but it takes time for those visuals to resonate in the marketplace and achieve customer acceptance. After you’ve been in business awhile, being more resistant to change (at least regarding the company visuals) can often provide reassurance and the impression of brand stability to the customer.

3. Team members having difficulty working with one another

Sometimes the message comes out garbled because the team creating it suffers from a lack of cohesion. As a vendor, it can be a challenge working with a client team where we get conflicting direction or there isn’t a clear hierarchy in decision-making. Often the resultant image isn’t as strong as it could be because of this lack of focus – something that needs to be addressed and fixed internally before reaching out to your photography provider.

4. Photographers not truly “getting” the brand

You can choose to work with a photographer or studio based on their past portfolio, but you can’t always predict what kind of visuals they will create for your brand specifically. Sometimes, the fit just isn’t right. The photographer just doesn’t “get” what you’re about. The resulting visuals fall flat, or are shaded with nuances you feel aren’t quite representative of the brand. It’s always a gamble trying a new photographer or studio, which is why once you’ve found a clear winner, you want to stick with them for life.

stash tea floral teacups product photography studio 3  — Studio 3, Inc.

Craig Wagner’s shots for STASH Tea feature brightly-lit whimsical setups, often with Studio-created “natural”-look lighting.

Studio 3, Inc. has been shooting photography and video for a number of brands for years (in some cases, a decade or more!) As Leatherman has noted:

“Someone like David Bell has 10+ years of shooting Leatherman tools, so there is no need to train anyone in our brand guidelines each time we need images. Having that partnership [with Studio 3] has allowed us to develop the “look” of Leatherman over time, providing that consistency of visual representation of how people see our tools, which is valuable.”

Leatherman  — Studio 3, Inc.

Leatherman’s photography is high-contrast to showcase the intricate detailing on each multi-tool, often open with all the tool options visible. Shot by David Bell.

Dare to do something different by staying the same. Your branding will thank you for it. And your customers will, too.

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Brooks Macros

Before & After: Put Your Best Foot Forward with Studio 3’s Shoe Photography Retouching

Posted on July 18, 2015

before and after brooks sneakers retouching shoe photography studio 3  — Studio 3, Inc.Shooting modern athletic sneakers is actually a complex art. Studio 3, Inc. has shot a variety of footwear over the many decades we’ve been in business – in fact, shoe photography is one of our specialties!

The colors in modern sneakers pose many issues for post-processing and retouching work. Why? Because the 80’s are back to stay – and the eye-searing bright neons, pops of complimentary color, and swaths of new textures can fight for dominance in the photograph. Placed side-by-side the different colors and textures are a major selling point for the discerning consumer…but for the photographer they can be a real challenge to shoot in a way so they appear true-to-life and inviting. Also, the product itself may have certain areas that are less than perfect as-is. Enter the essential Digital Artist, who in post-processing gives all those design details the Studio 3 treatment to make them cohesive and the product a total stand-out.

Brooks Macros  — Studio 3, Inc.

The Before photo: color looks a little “flat” in areas; adjacent color bleeds; seams need smoothing; small surface imperfections; reflective areas too reflective; logo appears not to as a solid color.

Even with our photography professionals’ extensive lighting and shooting experience, straight out of camera the sneaker presents some issues that a skilled retoucher must address before the photo can truly be called “finished.”

First the minor surface imperfections need to be addressed, including glue in the seams, divots in plastic areas, seams not appearing smooth, stitches being askew, and texture not “reading” when on a reflective part. Then the major color-correction work begins: blacks are darkened to appear “true;” color is mixed with complementary colors to tone down the brightness in some areas. Colors bleeding into areas they shouldn’t are smoothed out and toned down. Any colors that appear washed-out or with other underlying color tones are saturated more to appear more vivid.Brooks Macros  — Studio 3, Inc.

The After: the sneaker appears bright and perfect, just as the brand envisioned.

Then finally the entire sneaker was “knocked-out” (i.e., isolated from its surroundings) in order to be placed onto a clean black background for the client.

Do you see the difference? Which sneaker looks nicer, more vibrant, cooler? Which one do you think a shopper would be more drawn to? Don’t let your images fall prey to the “oh, it looks good enough” syndrome…make sure they POP with Studio 3’s retouching capabilities. Give us a ring to see how we can make your footwear FLY.

Brooks running sneakers shot by Jonny Brandt. Post-processing retouching work by Digital Artist Carl Beery.

 

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15 Delicious Food Photography Images to Get Your Mouth Watering

Posted on July 10, 2015

A significant portion of our business comes from photographing food: all sorts of food, from yummy granola to delectable chocolates to full-on plated meals to gooey ice cream sundaes, crisp salads, and juicy burgers. Studio 3, Inc. is known for the stellar food photography we do. We don’t just photograph the food, we style and present it in the most delicious way possible to get your clients’ – and customers’ – mouths watering, fingers reaching, and minds wondering: who makes that, and how can I get it into my mouth NOW?

Here are 15 of our favorite, most delicious food photography images we’ve shot over the years:

steak potato restaurant dinner food photography studio 3  — Studio 3, Inc.If you run a restaurant and need a hero image for your website that shows off your delicious meals and gets viewers beating a path to your door, we can do that.

399432 10150537642867486 61067317485 8888214 1418417223 n  — Studio 3, Inc.edited DB 9704 HADW Quaker a FD 1500  — Studio 3, Inc.If you are a brand who needs lip-licking packaging photography to catch the consumer’s eye so they choose your brand over other competitors on the supermarket shelf, we do that. (We’ve also won an award for it recently too.)

DB 7743 GracesKitchen d FD 1500  — Studio 3, Inc.DB 7649 Publicis Zespri a FD 1500  — Studio 3, Inc.

If, as a local pub or eatery, you need gorgeous images for your food menu that makes the viewer pick the special of the day – we definitely do that.

DB 6963 Hornall c FD 1500  — Studio 3, Inc.DB 8954T Chocolate a FD 1500  — Studio 3, Inc.

If you need shots of tasty giftable goods for your latest mail-order catalog or promotional pamphlets…so the casual looker takes the next step and fills out an order form…we do that.

DB 7618 TacoTime b FD 1500  — Studio 3, Inc.Need a huge billboard-sized image to capture attention from motorists and get them to stop in at your eatery? Oh yeah – we do that too.

Publicis   Zespri Media  — Studio 3, Inc.DB 9533 WongDoody FD b 1500  — Studio 3, Inc.

Going to a tradeshow? Well, you’ll need promotional displays and banners for your delectable edible offerings to start to build your customer base from the beginning. We do that!

DB 9392T Dark Wood b FD 1500  — Studio 3, Inc.DB 9255T Coffee FD a 1500  — Studio 3, Inc.How about finished recipes, plated delights, and gustatory indulgences? You may need those beautiful images for your food website – and we can provide.

Food gradient of tiled piles of salt in dishes  — Studio 3, Inc.Taco Time Norhwest  — Studio 3, Inc.You’re a supermarket, grocery store, or gourmet food shop – and you need POP displays showcasing fruits and vegetables at their finest, bread and staples fresh from the deli, meats juicy and sliced ready for consumption, cookies and treats warm from the oven. We’d be happy to provide.

DB 7416 StarPalate d 30 FD 1500  — Studio 3, Inc.How about a delectable magazine cover image that gets the consumer to pick YOUR magazine off the rack because the photo looks so darn delicious they HAVE to know how to make it? We do that too.

If it’s edible, Studio 3 can style it, prop it, and shoot it! And it’s not just about making food look yummy…it’s about creating a strategic image that speaks to the right audience in the right way. We know exactly how. And that’s what really gets mouths watering.

All photos by David Bell for Studio 3, Inc.

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Shoes

Footwear Photography – Jimmy Choo x Voodoo Donuts

Posted on June 30, 2015

Open box of Voodoo Doughnuts with crumbling half eaten donuts and silver snakeskin Jimmy Choo heels on the table  — Studio 3, Inc.

Sometimes a concept has to take a number of disparate elements and meld them together into a cohesive whole. It can be a challenge when dealing with tiny details that can make or break your vignette. When it comes to taking care of all the elements that appear in the photo, WE style it so everything appears at its best.

Take this Voodoo Doughnuts and Jimmy Choo heels project: a footwear photography meets food photography mashup with a Studio 3 spin. Voodoo Doughnuts, an iconic Portland mainstay for quirky and delicious donuts, mixes with Jimmy Choo, an iconic upscale shoe brand exemplifying everything that is luxury. Our Team has years of experience in staging props in a way that feels consistent within a single image. Captured by Photographer Matt Jebbia in a studio-designed environment with a studio lighting setup mimicking early morning sunshine, every element in the frame was artfully arranged to keep the viewer’s eye moving through the photo. Every crumb, every morsel, every donut, every prop: angles, shadows, colors, textures, and sizes were chosen specifically to show each piece at its best and tell a story.

What story do you see when you look at this photo?

And, more importantly, how can we style YOUR images to create an unforgettable iconic story? Reach out and see. We’ll have the donuts ready.

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Footwear Photography – Nike Running Sneakers

Posted on June 23, 2015

Close up of runners feet wearing orange and blue Nike running sneakers, running down urban walkway  — Studio 3, Inc.

Stuck in the creative process? Need a visual partner that really gets your brand and your customers? You can bring any brief to us, and we’ll collaborate with you to create the best imagery yet. You want to choose Studio 3, Inc. because no matter the idea, WE run with it.

One of our main areas of focus is footwear photography – and being located in the footwear capital of the U.S. is no accident. (Headquartered in Portland, Oregon we have Nike, Adidas, Columbia, and KEEN, just to name a few of the giants…not to mention Bogs, Skora, and On.) Studio 3 shoots all brands of footwear, big and little (and right and left), from rugged outdoor boots to sleek stiletto heels to high-performance sneakers. These Nike running sneakers, photographed by Matt Jebbia, were shot to showcase the product in action, creating in-camera motion blur to make the image lively and energetic. Do you feel how the Nikes energize the photo – and how your eye is instinctively drawn to them as a moth to a flame?

You can get your product photography done by just anyone, or you can get it shot by a company that lights your brand on fire. Call Studio 3, Inc. We’ll help you cross the finish line with our sizzling images.

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Lifestyle Photography – Skateboarder in Empty Pool

Posted on June 16, 2015

Gritty lifestyle photo of boy skateboarding on side of empty urban pool  — Studio 3, Inc.

When choosing your lifestyle photography to show your products or services in action, we know you have many choices. But the world of commercial photography can be a desolate one when you’re looking for images that pack a punch and tell an arresting story. Studio 3, Inc. has ridden out the years by providing photos that, time and again, capture the viewer’s attention and draw you in to the action. You should choose Studio 3 to produce your visuals because WE make a statement with our imagery.

When it comes to lifestyle photography that captures the action as it happens, we pride ourselves on being urban archaeologists, selecting the best angle and composition to tell the story in the most pleasing manner. For this shoot Studio 3 co-founder Jim Felt traveled on location to the Salton Sea State Recreation Area in order to capture the “Mad Max” desolation and emotional poignancy to a once-thriving resort destination. In 1905 the Salton Sea was accidentally created when as engineering company cut a channel into the Colorado River that overflowed into the dry Salton Basin, filling it with fresh water that mixed with the salt beds. This created the largest lake in California: an inland lake saltier than the Pacific Ocean, around which a resort area sprung up in the 1950’s. For awhile the area was a tourist attraction, but as agricultural runoff and pesticides flowed into the sea, the water became too hostile to support any kind of life, areas of the surrounding towns flooded, and people abandoned the area. The goal for this shoot was to tell this story in a single image, and a lone kid skateboarding in one of the empty pools at the abandoned resort encompassed this perfectly. Jim set up for the best angle for lighting and composition, and had the child play as he snapped shots and adjusted the camera settings to create an otherworldly feel.

The intention was to impart the visual grittiness into actual noise in-camera, create a harsh contrast, and highlight the whole history of the Salton Sea in this single shot. How do you feel as you look at this photo?

Whatever your unique situation, Studio 3 can capture it in an instant to make that statement. We add the unexpected, we make it arresting, emotional, and fun. Call us at 503.238.1748 to see.

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Lifestyle Photography – Darth Vader Ride

Posted on June 9, 2015

People in Darth Vader masks riding carousel ride at amusement park on location having fun  — Studio 3, Inc.No matter what we do, if it involves visual imagery, WE love it. We just do. Studio 3 excels at answering any brief, any client need with rockstar photo and video that delights and amuses. We guarantee that you’ll love it too.

Shot by Studio 3 co-founder Jim Felt, this lifestyle photography shoot aimed to capture the giddy fun of an amusement park at dusk, with a dose of complete silliness. Produced on-location at Oaks Amusement Park in Portland, OR, it was an project that posed a number of technical challenges. Jim strove to specifically showcase the motion and movement of the carousel ride in-camera, without relying on any digital techniques. The car carousel ride was scouted to play up the “Star Wars” theme and create “a warp drive-ish effect” with motion and lighting. Jim utilized his expertise in motion photography to pan with the people riding the carousel, simultaneously shooting on a low shutter speed with a strobe on a low setting to light his foreground subjects. In this way he was still able to retain the brightness of the carousel lights and the vivid colorization in the frame without losing anything to washing out. Jim notes, “I love the nuttiness that it represents – almost like early Star Wars before everything was digital!”

The image that resulted was not Photoshopped or retouched in any way; it was, in Jim’s words, “100% pure photography. WHY? Because it’s great FUN!” His love of photography and the fun of the craft is embodied in every photo he takes – as is every project done at Studio 3 by our experts. You’ll see our love of images shine when you drop us a line to produce yours.

 

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The Standard

Lifestyle Photography – Ceramics Studio

Posted on June 2, 2015

Lifestyle photography of kneading clay ball at ceramics studio  — Studio 3, Inc.

Whether Studio 3 is on set or on-location, WE keep it fun. We take a concept or a creative brief, mold it, knead it, and shape it into a finished, eye-catching image.  Every job we shoot is unique – much like  hand-crafted pottery from an artisan’s studio.

Lifestyle photography of forming clay pot on pottery wheel at ceramics studio  — Studio 3, Inc.For this lifestyle photography shoot on-location in a working ceramics studio, Photographer Henry Ngan utilized a combination of natural lighting augmented with a key light to bring out certain textures and details. The artisan’s deft hands as she shaped the raw ball of clay; wet spatters on the moving pottery wheel; the well-used instruments and tools of her trade…all were captured to tell a compelling story of her passion. As we do with all our clients, our Team created a rapport with the artist and made her feel at ease, creating a naturalness to the photos. “What I like about these [lifestyle] shoots,” said Henry, “is you always learn about whole new industries you’ve never dealt with before…I ended up learning so much from the artist about how a piece of pottery is made.” The piece above actually became a beautiful flower vase when dried and glazed!

Close up lifestyle photography of artist pottery tools at ceramics studio  — Studio 3, Inc.

Henry and the rest of our Photographers, Producers, Directors, and Digital Artists approach each job like a blank canvas or an unrefined hunk of clay…and have fun creating the masterpiece. Through precise lighting, the perfect angle, the best lens, the most fitting prop, and exact styling, the Studio 3 team are masters at creating photos and videos that capture your spirit of playfulness. Drop us a line to see how fun a shoot with us can be. Put your project in our hands and let us capture your one-of-a-kind story.

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Food Photography – Steak Dinner

Posted on May 26, 2015

Juicy steak and steaming baked potato steakhouse restaurant dinner on table with food dishes and drink  — Studio 3, Inc.

You don’t want any photography studio to produce your images. You want someone who not only captures beautiful images, but who also makes YOU look good. Answers the brief, provides a solution, takes care of the details, and turns commercial photography into mouthwatering, jaw-dropping images. Studio 3, Inc. is the solution to any visual challenge – because we not only make images that look fantastic, WE make YOU look good to your clients and customers.

What could look better than a fresh-cooked, hot-from-the-oven dinner, plated and ready for consumption? Shot by David Bell, this photo was styled to elicit the VIP’s restaurant rustic steakhouse feel. David is a pro at dealing with the different temperatures of food and drink and photographing each at its most delicious. The steam coming off the baked potato is natural and was captured in-camera. The steak was cooked to perfection and juice added in artistic splashes by our Production Team. The ice cube in the drink was cast in a spherical mold with a spotlight on it to give it that extra sparkle and hint of cool, chilled deliciousness. The focus on creating Real and Fresh in the scene (rather than digitally altered in post-production) makes each element look natural – and utterly delectable.

Give your visuals the appetizing makeover they deserve. Call Studio 3, you’re always a VIP with us!

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