Stacked Focus: How We Rock The Details

Posted on November 15, 2019

Creative client concepts rock. Take a peak into the process behind the imagery created for Domaine Serene’s newest clubhouse set to open in Lake Oswego this fall.

unnamed — Studio 3, Inc.

Using clay and soil taken directly from the vineyards that make Domain Serene famous, we created large-scale beauty features to commemorate the earth in which the renowned grapes are grown.

Sitting down with photographer, Craig Wagner, I bring you the inside scoop on how these “larger-than-life” images were created.

15689 Domaine Serene — Studio 3, Inc.

Q: How did you incorporate the client’s vision in your shooting style?

A: I knew the client wanted these rocks to really stand out. I had this vision of asteroids floating in space. I knew I wanted to carry the focus in such a way that the onlooker wouldn’t know that they are looking at something you could hold in the palm of your hand. – Photographer, Craig Wagner

15689 Domaine Serene — Studio 3, Inc.

Q: Why did you use a stacked focus for this shoot?

A: To carry the focus deep enough into the shot and create the larger-than-life effect we were after – emphasizing the impact of this soil and rock matter. Stacked focus gives me more precise control over my focus on a shoot of this size. This allowed me more options when shooting at such a low focus. – Photographer, Craig Wagner

15689 Domaine Serene — Studio 3, Inc.

Q: What Changes when you take on a project of this size?

A: If I am shooting a truck or a spa all of my gear is smaller than the product. Here, it is the exact opposite. I get to be creative on how I bring all of the technical lighting finesse to a small set – using mirrors and reflectors to minimize my lighting tools and maximize my space. – Photographer, Craig Wagner

Untitled — Studio 3, Inc.

Drones: Bringing you the Bird’s-Eye View

Posted on March 15, 2019

Studio 3, Inc. provides a different perspective with our drone photography and videography in Portland, Seattle, and surrounding areas. With our in-house creative team and drone specialists, we can surely turn your vision into reality.

Photo by Josh Romberg

Drones have become a standard in photography and videography. The innovative use of drones can be seen in all types of media, marketing, and advertising. Brands such as Red Bull, Coca-Cola, and GE have turned to aerial imagery on their campaigns. Likewise, a Budweiser commercial took to the sky recently to showcase their switch to 100% renewable electricity from wind power. A message portrayed powerfully by flying above the turbines.

As the use of drones has evolved, so has photography. The technology has advanced rapidly in recent years making it a highly sought-after service. The creativity of drone photography and originality of drone videography leave a lasting impression. From above, everything and anything takes on a different shape, color, and texture.

Photo by Josh Romberg

The drone market has grown tremendously. Now more than ever drones allow access to artistic landscapes and imaginative angles. These creative heights would otherwise be difficult to photograph without cost prohibitive, and somewhat dangerous methods. (Cranes, planes, and ladders…yikes.)

Photo by Josh Romberg

Do you need a sky-high shot of your product, building, or winery? We’ve got a drone specialist for that.

Drones offer a new perspective and create eye-catching imagery. Something that seems so familiar can be transformed by our creative team and camera with wings. Adding value to your mix of content, Studio 3, Inc. provides expert images and video drone services. Leave it to our skilled photographers to create pristine aerial images and video for your creative needs.

“In the confluence of flight, camera, and the harnessing of light lies a magical perspective of the gravity-bound every day that surrounds us. This view is at once powerful and humbling, truly the stuff of dreams. That is the excitement I try to bring to my images every time I put a drone in the air.” Josh Romberg Studio 3, Inc.

Photo by Josh Romberg

Take advantage of the creative opportunities drone technology offers and the know-how from the team. As a result, the finished product will astonish your clients and customers. Drone photography is a powerful tool and resource for your campaign to stand out.

Let us take your photography and videography to great heights.

Creating Sunshine: Lighting, Props, And Backdrops

Posted on February 13, 2019

Here at Studio 3, we create warm summer days year-round.

Our amazing team brings sunshine and warmth to the office every day. Likewise, we bring sunshine solutions to your product photography with lighting, props, backdrops, and our digital media team.

You bring the product, we’ll bring the summer. Location your budget approves.

Lighting and backdrops and props, oh my!

The most important technique our team applies to create sunshine for a photo is the lighting. For example, one of our photographers, Craig Wagner, modifies and utilizes lighting at different angles to create specialized shadows and ambiance for your creative projects. Just call him walking sunshine. The key is properly spaced lighting to obtain the perfect shadow every time. High ceilings are used to our advantage for room sets creating that needed distance for a large subject like this shot for Marquis Spas.

Marquis Spa Behind The Scene Lighting Photo — Studio 3, Inc. Marquis Spa Photo In Studio Lighting — Studio 3, Inc.

Our photographer’s crisp shadows and dramatic sunlight are not all we can provide in-studio. We also have amazing props and backdrops. The color and texture of the background add a sentiment to the photo evoking a mood. Backdrops can range from subtle soft colors to a crisp white or a seamless backdrop to create that sunny day.

In this photo, you can see how the backdrop, lighting, and various props tell a summer story on their own.

Our Digital Media team:

Along with our photographers, our digital media team create sunshine and warmth even on the rainiest days. For composite images, they combine multiple layers to create one beautiful and flawless scene. When putting together a composite image, one has to consider many different variables. The most obvious are the colors, placement, and size of different elements. As a result, these decisions will affect how, where, and in what order the viewer focuses their attention.

‘For this piece, I played a lot with the placement of the surfboard and boombox to make it feel natural, organic, and compositionally pleasing. Light and color also play a critical role in how a viewer responds to a piece and whether an image looks “realistic”. I wanted this particular piece to have a nostalgic, yet timeless vibe, and I think the long shadows and warm tones created by the sunset help convey this feeling.’

–Lucio Barbarino Digital Artists at Studio 3

Rain or shine, we at Studio 3 have your back to create that perfect photo you visualize for your brand. Give us a call. We would love to add a little sunshine to your day.

Our Process: From Start To Finish With Studio 3

Posted on October 1, 2018

DA 15622DT Lexus Fish DA 1500 — Studio 3, Inc.

When Studio 3 begins a photography or branding project, our first step is to sit down with the client and dream up ideas. Collaborating on a concept might involve a handful of approaches, depending on the project at hand – anything from examining examples of similar work, creative brainstorming with our in-house team, and establishing a shared visual language using Style Guides, Mood Boards, or Pinterest. Below you can see an example of what a typical brainstorming session looks like at Studio 3.

IMG 5522 — Studio 3, Inc. Once an idea is hatched, our Producer-Extraordinaire Eva Goldfarb kicks it into high-gear – scheduling stylists, organizing set builds, balancing budgets, and handling any propping/costuming as needed. This work frees up our clients and photographers to stay in a creative mindset, and not get caught up in the operational details of the project.
15611T Tea Test — Studio 3, Inc. Onto the shoot! Photographer Craig Wagner is among the best photographers in the Northwest – and has been with the studio since the early days. Forever perfecting his craft, Craig does what it takes to get the perfect shot – even if it means inventing a new piece of equipment specifically for the shoot at hand.

15463 Production Stills 029 — Studio 3, Inc.
We have a good time on set

DSC0489 — Studio 3, Inc. Lastly, our Digital Team steps in and works their magic. The processes of Color Grading and Digital Retouching are extremely intricate – just ask Sean Yates, one of our in-house Graphic Artists:

Screen Shot 2018 10 01 at 12.57.56 PM — Studio 3, Inc.

“Color and clarity are of central importance when retouching images. …We always strive for and deliver accurate color.”

In reality, the Digital Team does a lot more than just retouching:

pjimage copy — Studio 3, Inc.

Finished product:

CW LanternMoon CL 1500 — Studio 3, Inc.

And that’s not the end! Studio 3 partners with the same clients year after year because they love the end result, and appreciate the creative relationships formed. We take the utmost pride in these collaborations and are always striving to bring something new and exciting to the table for the next shoot. Give us a call today, and find out how Studio 3 can help elevate your brand with the coolest+catchiest photography in the Pacific Northwest.

HOW DO YOU HUE?
Three Ways Studio 3 Makes It Pop

Posted on July 30, 2018

When is the last time you were blown away by an image? Why was that? Perhaps you noticed a vivid background, strategically hued font, or impressively monochromatic scheme. You noticed color. Color impacts product integrity, branding, and consumer reactions.

A lot of components go into creating “the shot,” and Studio 3, Inc. handles them all from styling to post production. Our colorful team is here to make your visual dreams pop off the screen.

CW 15583T Pickleball PR 1500 — Studio 3, Inc.

1. On-Set Color Matching

Royal blue textured paper, the precise shade of orange gel, and Craig Wagner’s masterful lighting will get you out of any pickle. Our stylists and photographers address the details on set to ensure color is spot on from project start to finish.

Leatherman Color Up Three Hues — Studio 3, Inc.

2. Add a Little Retouching Magic

In addition to phenomenal photography – we have a top-of-the-line digital team equipped with the tools to save you time and money, making your technicolor dreams come true. They are our color wizards: flawlessly color matching, and coloring up your product photography.

Colorful Instagram triptic Three Hues — Studio 3, Inc.

3. Set Your Social Scene

It is important to be visible, impactful, and purposeful with social media posts so that potential clients can easily find what they might be looking for. Let us help you content create.

We like to use Instagram as a social portfolio. Our audience can then see that beyond our stellar images, we have an eye for style, beauty, and purpose. It’s important to keep content fresh, colorful, and trendy for your followers and future followers.

Phone Photography in varying Red Hues Monochrome — Studio 3, Inc.

Color psychology plays an important role in your marketing goals. Research has shown that color branding influences 90% of shopping decisions. That is a number opportunity we definitely would not want to miss.

What colors are consumers loving this month? Season? Year?

What does this mean for you? How can we help?

The most exciting part of the rainbow world in which we work is getting to put our skills to good use. Our commitment to client satisfaction and beautiful photography is unmatched in our field. From styling – to shooting – to retouching – to bragging about our clients – we love keeping life colorful. DO HUE?

Show Don’t Tell: How Commercial Photography Changes the Game

Posted on May 18, 2018

We have a mantra here at Studio 3 Inc: Beautiful Photography Sells Product.

Yes, stock photos are easy to get in today’s culture of immediacy.
Yes, it’s also easy to take your own photos due to the evolution of smartphone cameras. What’s not easy is making the decision to invest in advertising photography for your company. But let’s face it – you will absolutely use ALL those professional photos. Commercial photography – complete with a photography studio, lighting, styling, and retouching- legitimizes your business and propels your online exposure. Here’s why…

Nike Features — Studio 3, Inc.
YOU GET AND KEEP THEIR ATTENTION: Did you know that posts with featured images are 120%-180% more visible online? That means simply having a photo available TRIPLES your clientele and sales. If you are trying to hook clients without photos, you’re doing it wrong. And if you’re trying to hook buyers with amateaur photos, again – you’re doing it wrong. You want your photos to reflect your kick-ass products, right? Well then it might be time to turn to a kick-ass studio – shameless plug.

We are all subject to the algorithm. Social media platforms measure how long visitors stay on a website, and if it’s less than a minute, your links drop to the bottom of the feed. Make sure you’re fostering customer relationships and enticing shoppers to click “add to cart.” Having stellar product photography drives sales up by 60%, and allowing shoppers to see a life sized image of the product – or at least zoomed in – again DOUBLES the purchase potential of the client. The more they know the more they buy. A great photography studio like Studio 3 can tell the story of your product from beginning to end.

Screen Shot 2018 05 16 at 12.28.07 PM — Studio 3, Inc.

YOU’RE EDUCATIONAL: SHOW your clients, and then TELL them what they’re seeing. Process photos are all the rage. To be honest, it’s probably because reading is NOT all the rage. We don’t want to follow instructions, we want to follow a picture. We don’t want to read a menu, we want to see a picture of what could shortly be on steaming plates in front of us. Well give the people what they want! Create a video of your product in use or a photo menu for your restaurant with killer food photography. Photo stories allow people to envision themselves using your product, visiting your location, eating your food, or feeling the emotion of your models. Clients need the reassurance that you are supporting their need to understand the process. Seeing a product “in-action” solidifies client trust and increases purchase percentage. Building your customer’s confidence in their ability to utilize your product is a necessary step in brand evangelism. SHOW them it’s not too good to be true.

YOUR IMAGES ARE VARIED AND INTERESTING – YET CONSISTENT.
E-commerce and Instagram business accounts are looking more and more like twins these days. Have you noticed? Both are feeds of new products with a consistent tone, lighting, colors – Brand Identity. If a product image looks out of place in the feed, it stands out as a flaw. Clients view branding inconsistencies as a lack of quality and could lose trust in the website. ONE IN FOUR clients are lost because of brand inconsistency. Having consistent and quality branding practices make companies 20% more successful than companies who make their clients unsure or untrusting of their brand.

Danner — Studio 3, Inc. What does this mean for you? In order to consistently provide impactful branding and quality content for your clients you must be consistent in the look of your products. Working with Studio 3 Inc means working with photographers and designers who are dedicated to your brand identity and consistency, ensuring that your products always look amazing. Because Beautiful Photography Sells Product – and Consistent Quality Builds a Brand Empire, my friends. It’s as simple as that.

Brand Identity; Telling YOUR Story Through Photography and Video

Posted on August 11, 2017

In an era of constant online noise, brand identity becomes quintessential. Customers are seeking not only quality, but also an authentic buying experience; the real people behind the business. They are seeking companies with similar values and lifestyles as their own.

How do you build an unmistakable brand identity? How do you tell your story? Whether you are creating a new ad campaign, or updating your catalogue’s product photography, every image should speak to your customers.

Once you have defined your brand, you can begin to effectively market it. That’s where we come in. Studio 3, Inc. works with you to create personal visual solutions. We show the world how awesome you are.

Let’s take a closer look at how different photos craft different emotional responses. In other words, what your photography is saying about your brand.

1. Your Colorways; Cool vs. Warm

Colors evoke emotion. Cool colors calm, while warm colors educe action—like this photo for Nike that encourages me to get out of this chair and go for a run.

2. Your Lighting; Studio vs. Natural

Whether your image is sun-soaked or sleekly structured, the quality can’t be compromised.

This beautiful cocktail shot for Seattle Magazine is captured with a splash! Inspiring thought on what a customer should do next (hint: buy some whiskey). Need help deciding? Here are Five new Washington Whiskeys to Try.

Embracing the brand identity of Coca-Cola, natural lighting was used to flood the scene with a sense of summer. Now that’s affective lifestyle photography.

3. Your Audience; Outdoor vs. Luxury

Who is your target market? What do they value? Creating environments for your product takes target market research.

What better way to appeal to Danner Boot’s outdoor customer, while staying true to the Brand’s value of craftsmanship, than to put their boots to the test in the Pacific Northwest.

“Hold a Danner boot in your hand and you’ll notice the hand crafted precision. Try it on and you’ll feel the difference. Test it against the elements and you’ll appreciate the value of a product that is built to last.” -Danner, Since 1932

However, when your marketing luxury like Jimmy Choo, the environment changes with the contrasting brand identity.

“A 21^st Century Luxury Accessories Brand, with shoes at its heart, offering an empowered sense of glamour and a playfully daring Spirit.” – Jimmy Choo

4. Your Appearance; Organic vs. Styled

Are you showing a process or presenting it’s end result? As brands and agencies move towards targeting the holistic customer, we see the shift manifest in an increase of lifestyle photography… And that’s in addition to the perfect product shot, 360-degree spin, and detail so good you can almost feel it. It’s a comprehensive marketing approach. You are your brand, and we are your people for all things photography, videography, and retouching.

5. Your Quality; iPhone vs. Professional Photographer

If you think it’s expensive to hire a professional, just wait until you hire an amateur… said a brilliant person. After meeting with a client, and doing a little research on their product, we stumbled upon this brilliant blog post that couldn’t say it any better.

“It’s amazing how big of a difference having really nice pictures of your space can make. A few months ago I ran an informal experiment (as research for another project) where I listed my apartment for rent on craigslist. They were both the same price, in the same area. One listing had really nice pictures taken with a high quality dslr and wide angel lens and the other had badly lit pictures taken with my iPhone. The listing with the nice pictures got 10x the emails.” – Jon Wheatley of Need/Want

Maybe it’s obvious, but maybe not. In today’s digital age everyone has a camera in their pocket, and iPhone 7s are promoted as so good they can be used for magazine covers and advertising (We won’t name names). We are bombarded with mediocre images… like this production still that I took versus Craig Wagner’s beautiful image masterfully finished by digital artist Michelle Smith. See the difference?

Regardless of the project or scope, Studio 3, Inc. works with our clients, building relationships and crafting the perfect image for their brand. If you have yet to work with us, what are you waiting for? Drop us a line, let’s put our heads together to create something beautiful.

Stepping On-Location with Studio 3, Inc.

Posted on April 10, 2017

Three weeks into the job and it was time for my first on-location shoot with Studio 3, Inc. I boarded Bolt Bus, a company favorite, and set off for Seattle, eager to see Studio 3, Inc.’s cool studio space in the shadow of the Space Needle.

The day started with Chanel Everett, the studio’s Princess of Production, hand selecting an Adidas wardrobe that interpreted the clients’ art direction. With a mood board compiled of different lifestyle, apparel and shoe photography, we set off for the previously scouted Seattle setting.

Two vintage cars, a cooler, breakfast, lunch, snacks, racks of athletic apparel, dope enough to make any rapper weep, and the slaying photography skills of Studio 3, Inc.’s Trevor Boone—all the ingredients needed for success. I loved the Seattle cityscape, lifestyle photography theme and getting to assist with production stills.

The location was picked to compliment the Seattle rapper’s song “Hometown.” Bringing the urban background of the city into portrait photography, Trevor Boone was able to capture stunning duality that showcased not only his professional talent, but the personality of Raz Simone and an edge to Adidas footwear photography.

Images just came through the Studio 3, Inc. digital team, and we are stoked! Our in-house digital department works closely with our photographers and marketing team—removing power lines, clearing alleyway undesirables, and bringing the client’s vision to life every time. Check out a few of our favorite shots from the day.

We will be dropping more images from the shoot, so be sure to follow us on Twitter, Instagram and Facebook. When you decide to become a part of the fun, give us a call or stop by one of our studios to talk photography, video and serious retouching skills.

Written by: Eva Goldfarb, Marketing Coordinator @ Studio 3, Inc.

Top Tech Toys for 2017

Posted on January 10, 2017

Yeah, we’re not sure how we made it through 2016 either, but now that 2017 is here we wanted to share what we’re excited about for the NEW year. Although we love raindrops on roses and whiskers on kittens as much as the next guy, it’s this batch of new tech products that are making their way to the top of our list of favorite things! Sure, Virtual Reality is hot, hot, hot, but we wanted to highlight some other items that are equally whoa-worthy. If you have a love of photography like we do, then grab your hot cocoa, curl up next the fire, and take a peek at some of the latest and greatest tech toys you just gotta get your hands on this year.

Wacom Cintiq Pro

The new line of Wacom tablets to debut this year are bringing the art back to Photoshop. Small, portable, and affordable, now you can draw and retouch in style, directly on a screen that covers 94% of Adobe RGB colors.

photo credit: Wacom

Microsoft Surface Dial

Even though our studio is equipped with state-of-the-art Apple stations, the Microsoft Surface Dial definitely caught our attention. It brings a tactile feel to editing and makes you feel like Tony Stark while you do it. (Watch the hands on video from TechCrunch.)

ms surface dial on screen — Studio 3, Inc.

photo credit: Microsoft

Adobe VoCo

This sneak peek that was unveiled last month at Adobe Max is bringing video editing to new heights. Soon, you’ll be able to edit sounds the same way you edit pixels, and we can’t wait to try it for ourselves. (Didn’t know we did video? You can see some of our work for yourself here.)

photo credit: Adobe

Chronos High Speed Camera

Want a camera that can shoot 21,000+ fps? Want it for 1/10th the price of other cameras? Um yeah, we can’t believe todays technology is this amazing either! Certainly a game-changer for any cinematographers looking for affordable slow motion capabilities.

photo credit: Kron Technologies

iPhone 7 Lightning splitter

Get a new iPhone 7 and missing some of those old ports? This dongle is a must have for any iPhone 7 owner, allowing you to play music and charge at the same time. Because… multi-tasking!

photo credit: Belkin

Now, reach out and let us know what inventive ideas you’ve got floating around in that noggin and what you’re inspired to create in 2017. We’re ready to collaborate with you on your next photography, video, or digital art project.

Stop, Prop and Roll!

Posted on October 10, 2016

How’d you make it look so GOOD? Well, my dears, it takes quite a bit of searching to find just the right prop. Ask our producers and stylists, they’ve got TONS of hilarious stories about finding the perfect prop for the job!

Everything including the kitchen sink.

Stepping into our prop library, you’ll see that we have multiple racks with bins filled with fabric, sport helmets, fruit, tech supplies, mortars and pestles, and pretty much any object you can fathom. We keep it so organized, Martha Stewart would cry with pride.

Oh haiiiii, welcome to the prop — Studio 3, Inc.

Oh haiiiii, welcome to the prop library =^.^=

We keep a hefty inventory of household items on hand to recreate life-like sets. Cups, picture frames, hand towels; we’ve got all the odds-and-ends to spruce up a set. Of course we have a plethora of other homestyle necessities too: luggage, bird cages, mannequins and a gas mask.

No prop library is complete without a gas mask.

The prop library in our Seattle studio even has a fully functional shop attached to it, for when we need to build things for a shoot. What kind of things do we build for shoots? Kitchens, bathrooms, tables, even this beautifully lush “front yard.”

You can almost smell the fresh cut grass.

Need fruit, flowers, pie, towels, perhaps a stethoscope? We’ve got it! All sorts of items are constantly being added to our prop library and we are happy to add more to meet your needs. Give us a call and let’s get started on your photoshoot today.

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Stacked Focus: How We Rock The Details

Related posts:

Drones: Bringing you the Bird’s-Eye View

Do you need a sky-high shot of your product, building, or winery? We’ve got a drone specialist for that.

Let us take your photography and videography to great heights.

Related posts:

Creating Sunshine: Lighting, Props, And Backdrops

Here at Studio 3, we create warm summer days year-round.

You bring the product, we’ll bring the summer. Location your budget approves.

Lighting and backdrops and props, oh my!

Our Digital Media team:

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Our Process: From Start To Finish With Studio 3

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HOW DO YOU HUE?
Three Ways Studio 3 Makes It Pop

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Show Don’t Tell: How Commercial Photography Changes the Game

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Brand Identity; Telling YOUR Story Through Photography and Video

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Stepping On-Location with Studio 3, Inc.

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Top Tech Toys for 2017

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Stop, Prop and Roll!

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