Tag: Just for fun

GIFs and Spins: Making your Product Come to Life

Posted on by Studio 3 Inc

We provide 360 product photography 260 days out of the year.

GIFs and 360 product photos put a unique twist on photography and videography. Not only are they fun, but they are an effective tool. As we all know, human attention spans are getting shorter. Therefore, content is getting shorter. GIFs and spins provide customers with a short visual tour of your product/company which strengthens your brand and marketing strategies.

GIFs have been around since 1987. That may surprise you considering they are the star of the show on Twitter. In 2016, Twitter debuted the ability to search and send GIFs in tweets and direct messages. The impromptu #GIFparty started and companies such as NASA, GoPro, and IHOP all joined in the fun. It was a BYOG (Bring Your Own GIF) kind of party.

GIFs are perfect for social media.

Creativity is limitless with GIFs. GIFs tell a quick story or convey a relatable emotion or moment by highlighting a key occasion from an event, offering a behind the scenes view of your office, or showcasing how a product works in an engaging way.

If you’ve read this far but secretly have no idea what a GIF is…

GIF stands for graphics interchange format. They tell a bite-sized story in a few seconds by storing multiple images or still frames from a video in an image file, bringing the image to life with animation, and accentuating key features.

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Our latest spin on product photography was for Gerber Gear – highlighting the features and angles of the tool from all sides.

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Spin photography is used to give viewers a more realistic impression of your product which is linked to increased sales and increased visual information.

According to Adobe Scene 7, “91% of individuals surveyed want the ability to turn products around in full 360-degree spin and zoom in on any perspective”.

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Photography can make or break a sale, but research shows that spin photography, in particular, is shown to decrease product returns. A better-informed customer will less likely be unhappy with their purchase.

“Within the first couple of weeks of adding 360 spin images to their product pages, the company saw a 6-8% lift in conversion rates.” –Amazon Spokesperson

What’s next? VR and augmented reality shopping

Ikea and Amazon now have virtual stores. Furthermore, with e-commerce sales rapidly rising, it is crucial to provide the consumer with detailed product photography – giving the viewer the additional confidence needed to buy your product. The days of relying on a customer to see your product in person to make a sale are long gone.

Contact the team at Studio 3 today to put a spin on your product or bring it to life with an animated GIF.

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Happy Earth Day from Studio 3, Inc.

Posted on by Studio 3 Inc

We not only create green brand campaigns for clients, we live them.

Earth Day is the world’s largest environmental movement, celebrating sustainability, environmental protection, and the green movement across the globe. Today, we celebrate the earthy efforts of our team and clients- highlighting six clients who put their green foot forward.

Working to reduce our ecological footprint our team jogs to work, takes the Tri-met and Metro Transit systems, and runs errands on our bikes.

Studio 3 TeamBike Portland

Many members of our team have adopted an eco-friendly plant-based diet, positively impacting the planet with each meal. Here are a few of our favorite neighborhood eateries: Sudra, the Slice Pizza Company, and Providore.

Meet the Studio 3, Inc Team

Studio 3 Service Day

Each year our team decides on a service day to honor our community and environment. This year we volunteered at the Oregon Food Bank’s Eastside Learning Garden to dig in and work together on seasonal gardening projects. We prepped, weeded, and cleared garden beds to then plant rows of swiss chard. Go, team!

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In alignment with our office values, many of our clients strongly believe in and practice social and environmental responsibility.

Stash Tea reuses and recycles packing materials in their shipping department while investing in renewable energy through the purchase of green power through Portland General Electric.

Have you heard of Ecoroofs?

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We captured Portland’s Ecoroof Program for Portland client, Environmental Services. These Ecoroofs replace conventional roofing with a living, breathing vegetated roof system. They save energy, reduce pollution, decrease erosion, and significantly lower stormwater runoff.

Other Studio 3 clients such as Costco, Amazon, Adidas, and Nike do their part to reduce, reuse, and recycle.

“Costco understands that it has a responsibility to source its products in a way that is respectful to the environment and to the people associated with that environment. Our goal is to help provide a net positive impact for communities in commodity-producing landscapes, by doing our part to help reduce the loss of natural forests and other natural ecosystems, which include native and/or intact grasslands, peatlands, savannas, and wetlands.” – Costco Spokesperson

Amazon has installed rooftop solar on distribution warehouses and has implemented wind and solar farms in Ireland, Switzerland, and the United States.

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Adidas recently unveiled Futurecraft Loop, a running shoe that was made to be re-made. Adidas designed the shoe with 100 percent reusable TPU and it’s constructed with no other added chemicals or adhesives.

Nike started a Reuse-a-Shoe program which encourages its customers to recycle their shoes. The program accepts any brand of athletic shoes and grinds them into new sports surfaces. So far, 28 million shoes have been tossed in the shredder box.

We have entered the era of conscious consumerism.

In need of photography or videography for your farm, production, recycling, or shipping methods to demonstrate your eco-friendly side? Studio 3 will capture the greener side of your company. We’ll bring cameras, drones, and herbivorous snacks.

Happy Earth Day from Studio 3, Inc.

Tis The Season For Client Comfort

Posted on by Studio 3 Inc

The hustle and bustle of the holiday season; To-do lists unroll to the floor, coffee is taken through IV drips, and the studio always vaguely smells of cookies.

Tray Of Cookies
During the holiday season we understand you would rather be at home with a book and warm cup of Stash Tea, so we have done what we can to bring the cozy here.
Cue the elves (aka Studio 3, Inc.’s production team,) sit back, relax, and let us make your photographic dreams come true.
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We have decked the halls, strung the ornaments, and lit the client area with holiday cheer.
The Studio 3 Inc. creative team not only does whatever it takes to make your project a success, we do it while feeding you cookies and telling you jokes.
…We have even been known to have Fashion Santa drop by every now and then (We know him!)
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Our studio is equipped with ample snacks, coffee as strong as our wifi connection, tea, any magazine you could dream of, and a crazy amount of crayons for the kid in you.
There are multiple conference rooms available for those times when you just need to be alone. Client meeting, business call, or impromptu dance party; We’ve got you covered.
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We pride ourselves in providing a comprehensive client experience. Not only can you expect top of the line photography but also a welcoming work environment, great food, and even better company.
Drop us a line, let’s talk photography! We’re here 24 hours a day, it feels like, but let’s say 9-5. We can’t wait to work with you.
Happy Holidays!!

Let's Unpack This: A Look Inside Studio 3's Location Lighting Kit

Posted on by Studio 3 Inc

When shooting lifestyle or product photography on location in the Pacific Northwest you rarely know what you’re going to get. The rain gods in our home states of Oregon and Washington are prevalent and powerful. Deluge or mist, the Studio 3 team arrives on location prepared for anything.
How do we juggle variously lit environments, keep a tight timetable and budget, and still exceed our client expectations? Experience. We have perfected our method in the madness that is this glorious industry.  Now, thanks to the Internet and the power of social media marketing, we are able to share some of that wisdom with you.

What does the Studio 3, Inc. team need to create beautiful photography on location, you ask?

Be it a location shoot for Danner Boots, ShedRain Umbrellas, Amazon, or Kaiser Permenante our fail-safe location lighting kit includes;

  • Radio Slaves
  • 3 Lighting Stands
  • 3 ft. Soft box
  • Medium Umbrella
  • AA Batteries
  • CTB Gel
  • CTO Gel
  • Light Meter

This minimalistic kit is best used for atmospheric, lifestyle, and commercial work.
“[This lighting kit] is best used in situations where your key light is the light already available. When working on location you’re supplementing available light with the strobes you bring with you. An important part of that is to match the color temperature of that available light—we do this using gels [CTB or CTO]. This allows you to separate your subject from the background and really focus the viewer’s attention on the product. ” – Joshua Romberg, Photographer
In need new lifestyle photography for your next campaign? Give us a shout; we’ll get the gear.

Meet Niki: Chaos Wrangler with a passion for Commercial Photography!

Posted on by Studio 3 Inc

Niki our newest Studio 3 team member loves Commercial Photography and a space filled with creatives!

 
Studio 3, Inc, Behind the Scenes, Portrait Photography, Lifestyle Photography
 
Every Commercial Photography Studio needs a Niki! We are so elated to introduce our newest addition to the Studio 3 team in Portland! She’s a woman of many talents, interests and experience. She always has something interesting to share with us, to say the least. Read below to learn more:

Commercial Photography

I love sorting through hurricanes of disorder and packing things away neatly into beautifully labelled little boxes. I’m obsessed with systems: analyzing them, creating them, breaking them down and rebuilding them again. This fascination led me to a crazy wonderful studio in the heart of Portland. At Studio 3, I can use my skills to continually improve our near flawless work flows – meaning clients get their photo and video assets faster, with less hassle. Every creative environment needs some structure to balance the forces of inspiration, creating the ideal blend of impeccable execution and expressive flair.
Of course, that doesn’t satiate my need to wrangle the chaos of life. When I’m not at work, I’m keeping track of cats, snakes, chickens and chores at my urban oasis. Thanks to Studio 3, one of my beautiful snakes is determined that she has a modeling career in her future.

Commercial Photography

On the weekend, you can find me at exotic pet shops, Portland’s legendary Urban Farm Store, or piecing together larger than life house projects with a little more than bubblegum and a prayer to the DIY Goddess. My tireless fiancé, a converted cat lover and avid skateboarder, helps me tend to the tomatoes and ensures we have time to tear up epic dance floors at The Goodfoot. Creating our ideal blend of uproar and order is second nature; if anything, it’s where we shine.
When things finally feel calm enough, everyone knows I plop down with a full cup of coffee, a plate of bacon and a textbook on political economies.

Cycle Oregon 2013 with Photographer Henry Ngan!

Posted on by Studio 3 Inc

Once again this year’s Cycle Oregon 2013 weekend ride was an amazing experience both days! The weather could not be more perfect. My brother Ben, sister Betty, nephew Paul Schommer and his uncle Bob of Schommer & Sons were all along for the ride and encouraged me along the way. Ben and wife Julie did their ride on a tandem, Betty and husband Tom rode their own bikes. I personally rode on a custom no name frame outfitted with hand-me-down parts from Ben’s old bike parts.

Cycle Oregon 2013

Someday I may get a Specialized or a Cervelo or a Cannondale but for now this is the perfect bike.

Cycle Oregon 2013

I could have used one lower gear on Sunday’s climb to the north up to the Lewisburg Saddle Trailhead. The rest of the 42 mile ride through a series of rollers was palatable and actually fun. I learned a lot on how to attack the next hill.

Cycle Oregon 2013

Saturday was a picture perfect postcard day through beautiful country roads to the east of Corvallis. Except for a few headwinds, and a swarm of honey bees trying to get back to their hive, it was a blissful 51 miles of fun. Our host, Oregon State University provided really nice facilities and generous hospitality for camping, eating, and entertainment.

Cycle Oregon 2013

The folks from the Bike Gallery provided the technical expertise to make everyone’s bike a perfect riding machine. They adjusted the new chain I purchased at their Hollywood store in Portland. We had live entertainment from Funk Shui (Fri) and Madison Jones (Sat) and a beer garden at the Memorial Union Quad. Everyone came home to the finish line amongst a cheering crowd and ice cream from the Schwan’s catering truck.
For the Studio 3 blog, I captured all these images of the Cycle Oregon 2013 weekend ride using two cameras. Some of the images were captured using my Samsung Galaxy Note 2. The rest were captured using my Panasonic Lumix DMC-LX5. These did a great job and kept the weight under control and storage manageable.

Cycle Oregon 2013

Cycle Oregon 2013

Commercial Lifestyle Photographer Matt Jebbia Summer Fun!

Posted on by Studio 3 Inc

This shoot was a fun collaboration between many of us here at the studio. What made it work was having access to some great vintage props, a great model and a perfect morning of Seattle summer weather. A few words from Commercial Lifestyle Photographer Matt Jebbia!

We came up with the concept of using Dick’s burgers due to the upcoming 60th anniversary of “Dick’s Drive-In”, and we were lucky that fellow Studio 3’s Commercial Product Photographer David Bell had the perfect vintage VW that he allowed us to use.

Commercial Lifestyle Photographer

Since we were a bit worried about taking this awesome vintage car on location I decided to use the Studio 3 parking lot. It provided a nice backdrop and allowed us to utilize some studio equipment that would have been harder to use out on location.
We set up a 6×12 foot sail in the parking lot that helped to diffuse the harsh noon sun, added a medium soft-box to add some light to our models face, and played around with some different camera angles and props to bring this shoot to life.  We use a variety of camera systems at Studio 3 but for this shoot I opted to use the Hasselblad H2d with an 80mm lens.  It’s not my camera of choice for location shoots but since we were 10 feet from the studio door it made it easy to use and allowed us to shoot tethered for quick image review.

Commercial Lifestyle Photographer

I have a coca cola image in my portfolio already and decided to add the coke bottle at the end of the shoot, just to add a different prop and I felt that we had the perfect model, vehicle, and location to make it work. It was a bit stressful working so closely with a vintage convertible owned by our Senior Photographer. But once we all got into the flow of creating the perfect shot, it all seemed to come together. And luckily for all of us no vehicles were damaged in the process!

Commercial Lifestyle Photographer

To view more Commercial Lifestyle images created at Studio 3, Inc. click here!

Photographer Henry Ngan Cruising Wild Alaska!

Posted on by Studio 3 Inc

Photographer Henry Ngan stepped out of the studio this summer and into an adventure along the Panhandle of Alaska.

I first arrived in Ketchikan, Alaska by boat then went by Tracy Arm Fjord in the Tongass National Forest and then on to Juneau and then Skagway. What an experience! In Skagway I got to take an amazing rail trip on board the White Pass and Yukon Railroad, a narrow gauge railroad, up to White Pass just across the border into the Canadian Yukon. The railroad did a lot of steep climbing, to get to the amazing scenery. We went across trestles, bridges and tunnels.  Along the way up were bears, hikers, and local folks camping out. The train was made up of vintage passenger cars pulled by three Alco DL535E locomotives.  In Juneau, where Governor Sarah Palin once held office, I visited the Mendenhall Glacier just to the north of town. The glacier was formed from snowfall compaction which took place over thousands of years in the Juneau Icefield above Mendenhall Lake. Glacial ice as you can imagine is very hard dense ice and has a rich blue color. It is blue because it absorbs all colors of the spectrum except blue which it reflects and because of the lack of air bubbles. The extreme color made this one of the most breathtaking photographic experiences. I can’t wait to go back!
If you ever get a chance to go to Alaska be sure to visit the Ketchikan community! It is a great environment for inspiration and is nestled in the Tongass National Forest.  Ketchikan’s impressive variety of shops and galleries feature work of many of the island’s resident artists.
Already living in the great Northwest, I was wondering what it is I could possibly experience in Alaska that’s not already in my own back yard. Alaska is truly spectacular and everything is much bigger, more remote, and unspoiled. It really is the Wild West, more so than anywhere in the lower 48. It’s kind of like the Rocky Mountains in Colorado but much more grand. As a photographer living in Portland, I’m surrounded by natural beauty everywhere I point my camera and love sharing that vision with the world. I photographed using a  Canon 40D with a 17-55mm lens. A rule I try to follow when photographing outdoors is to shoot early and late. This rule gets you the most interesting lighting when time and weather conditions allow. The effect is more directional, warmer or cooler, and more mellow. Below are some wonderful images capturing the unspoiled and remote scenery. – Henry Ngan

Photographer Henry Ngan

Floating Glacial Ice, Tracy Arm!

Photographer Henry Ngan

Train ride to the Yukon!

Photographer Henry Ngan

Outside Juneau view of the Fjords!

Photographer Henry Ngan

Mendenhall Glacier!

Photographer Henry Ngan

Sunset over Juneau!