Happy Earth Day from Studio 3, Inc.

We not only create green brand campaigns for clients, we live them.

Earth Day is the world’s largest environmental movement, celebrating sustainability, environmental protection, and the green movement across the globe. Today, we celebrate the earthy efforts of our team and clients- highlighting six clients who put their green foot forward.

Working to reduce our ecological footprint our team jogs to work, takes the Tri-met and Metro Transit systems, and runs errands on our bikes.

Studio 3 TeamBike Portland

Many members of our team have adopted an eco-friendly plant-based diet, positively impacting the planet with each meal. Here are a few of our favorite neighborhood eateries: Sudra, the Slice Pizza Company, and Providore.

Meet the Studio 3, Inc Team

Studio 3 Service Day

Each year our team decides on a service day to honor our community and environment. This year we volunteered at the Oregon Food Bank’s Eastside Learning Garden to dig in and work together on seasonal gardening projects. We prepped, weeded, and cleared garden beds to then plant rows of swiss chard. Go, team!

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In alignment with our office values, many of our clients strongly believe in and practice social and environmental responsibility.

Stash Tea reuses and recycles packing materials in their shipping department while investing in renewable energy through the purchase of green power through Portland General Electric.

Have you heard of Ecoroofs?

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We captured Portland’s Ecoroof Program for Portland client, Environmental Services. These Ecoroofs replace conventional roofing with a living, breathing vegetated roof system. They save energy, reduce pollution, decrease erosion, and significantly lower stormwater runoff.

Other Studio 3 clients such as Costco, Amazon, Adidas, and Nike do their part to reduce, reuse, and recycle.

Costco understands that it has a responsibility to source its products in a way that is respectful to the environment and to the people associated with that environment. Our goal is to help provide a net positive impact for communities in commodity-producing landscapes, by doing our part to help reduce the loss of natural forests and other natural ecosystems, which include native and/or intact grasslands, peatlands, savannas, and wetlands.” – Costco Spokesperson

Amazon has installed rooftop solar on distribution warehouses and has implemented wind and solar farms in Ireland, Switzerland, and the United States.

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Adidas recently unveiled Futurecraft Loop, a running shoe that was made to be re-made. Adidas designed the shoe with 100 percent reusable TPU and it’s constructed with no other added chemicals or adhesives.

Nike started a Reuse-a-Shoe program which encourages its customers to recycle their shoes. The program accepts any brand of athletic shoes and grinds them into new sports surfaces. So far, 28 million shoes have been tossed in the shredder box.

We have entered the era of conscious consumerism.

In need of photography or videography for your farm, production, recycling, or shipping methods to demonstrate your eco-friendly side? Studio 3 will capture the greener side of your company. We’ll bring cameras, drones, and herbivorous snacks.

Happy Earth Day from Studio 3, Inc.

A Focus On Food: Our Tricks And Tips Behind Food + Beverage Photography

Most people don’t think about the way food is photographed – they think about how it will taste! But ask any professional photographer that has worked with food or beverages, and they’ll tell you that there’s a litany of tricks and tips to making food look delicious and distinctive. From Hollywood trickery to spatial geometry – we’ve put together a list of our own to help you capture your next meal with expert-level elegance.

  1. Choosing the right background for the food at hand

Not all surfaces and backgrounds are photogenic. And while others might be beautiful on their own, they still may not necessarily complement the food/beverage at hand. So, what are some factors to consider when selecting a background? Color is a big one. Ideally, you want to avoid overly-bright colors or busy patterns that will distract from your subject. A shiny surface probably wouldn’t be a good choice either. Using neutral or pastel color palettes can go a long way in making your food/beverage ‘pop’- in a similar way that a certain color might bring out a person’s eyes. For instance, if most food contains warm color tones, it might be a good idea to shoot against cool-toned surfaces to create a pleasing contrast. If you want to learn more about how to create ‘color harmony,’ check out this helpful article on the subject, which also includes some useful guides.
You can also use the background to express character, suggest a mood, or establish a sense of place. Here’s a photo taken by Studio 3’s very own David Bell, which showcases a delicious chocolate cake placed in a rustic environment. The flooring suggests farm-style, naturalism, organic ingredients etc., while the rich brown tones in the wood compliment the chocolate perfectly.     
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  1. Knolling style – to use or not to use?

You may not be familiar with the term, but you’re definitely familiar with the style. ‘Knolling’ refers to this style of photography:
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Bright + even lighting, Birds-Eye point-of-view, and a meticulous arrangement of items. First popularized in 1987 by a janitor who would fastidiously arrange the various construction tools he found around the warehouse, ‘Knolling’ photography has recently taken over Instagram as one of the most prolific trends in recent years – and has also found a strong niche in food/beverage photography. It’s easy to see why: if executed correctly, Knolling photography has a unique way of making any subject look bold and dazzling – even if it’s just some popcorn. Right angles, clusters of color, and clean/crisp lines are the name of the game. An appreciation of image composition, as well as the spatial relationships between objects will help your Knolling photography soar.

  1. Using mist, glycerine, and other fakery

Want that ultra-fresh, dripping condensation look? Simply hit your glass with some mist! Or even better yet, many professionals will use Glycerin to the same effect. It gives your food/drinks a cold, fresh look, which in turn makes them appear more delectable. This is especially true of foods like fruits and veggies. If you see food in photographs looking wet or frosty, then you can bet your top dollar that glycerin was used! Think of your classic vending machine: can you picture those big water droplets rolling off a cold can of Coke on the front image? Yup, that’s either mist or Glycerin.
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If your image requires ice, we highly suggest the use of fake ice cubes. Obviously, real ice melts, thus requiring frequent re-sets, which can take time and money away from your project (and also make a mess!). If you happen to be using glass, real ice will also cause significant fogging, obscuring your subject even more. These are just a few of the reasons professional photographers have embraced the use of fake ice and other perishable food prop replacements.   

  1. Styling: Paint, pins, and putty

Screen Shot 2018-11-07 at 1.00.32 PMIt takes a fine touch. There are countless cosmetic steps food stylists can take to improve the overall quality and composition of your food/beverage photography. Remember, we’re not actually serving the food, so no need to shy away from using un-edible items to get the necessary shot. Metal pins, for instance, can be used to hold food in place if you want to display the perfect balance of ingredients without them falling over. Photographer and food stylists will also use non-stick putty to the same effect, like so:
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Ultimately, it’s about arranging and styling your subject to maximize it’s photogenic potential. Is your food stackable, or should it be fanned out, serving style? Does your subject have green stems? Should a side dish be included? What about some unique serving flatware? You can even utilize acrylic paint to boost colors, cover up blemishes, and even create patterns if desired. Get creative here! Like any good dish, there is a lot more to the finished product than merely the sum of the individual parts. It’s about how they all interact!
Here at Studio 3 Inc., we not only specialize in food and beverage photography, but also portraiture, lifestyle, sports, and product photography. Since 1974, we’ve been making your photography dreams come to life! Partner with us for your next creative endeavor, and see just how we stay inspired.
 

HOW DO YOU HUE? Three Ways Studio 3 Makes It Pop

When is the last time you were blown away by an image? Why was that? Perhaps you noticed a vivid background, strategically hued font, or impressively monochromatic scheme. You noticed color. Color impacts product integrity, branding, and consumer reactions.
A lot of components go into creating “the shot,” and Studio 3, Inc. handles them all from styling to post production. Our colorful team is here to make your visual dreams pop off the screen.
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1.  On-Set Color Matching
Royal blue textured paper, the precise shade of orange gel, and Craig Wagner’s masterful lighting will get you out of any pickle. Our stylists and photographers address the details on set to ensure color is spot on from project start to finish.
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2. Add a Little Retouching Magic
In addition to phenomenal photography – we have a top-of-the-line digital team equipped with the tools to save you time and money, making your technicolor dreams come true. They are our color wizards: flawlessly color matching, and coloring up your product photography.
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3. Set Your Social Scene
It is important to be visible, impactful, and purposeful with social media posts so that potential clients can easily find what they might be looking for. Let us help you content create.
We like to use Instagram as a social portfolio. Our audience can then see that beyond our stellar images, we have an eye for style, beauty, and purpose. It’s important to keep content fresh, colorful, and trendy for your followers and future followers.
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Color psychology plays an important role in your marketing goals. Research has shown that color branding influences 90% of shopping decisions. That is a number opportunity we definitely would not want to miss.

What colors are consumers loving this month? Season? Year?

What does this mean for you? How can we help?

The most exciting part of the rainbow world in which we work is getting to put our skills to good use. Our commitment to client satisfaction and beautiful photography is unmatched in our field. From styling – to shooting – to retouching – to bragging about our clients – we love keeping life colorful. DO HUE?
 
 

Show Don't Tell: How Commercial Photography Changes the Game

We have a mantra here at Studio 3 Inc: Beautiful Photography Sells Product.


Yes, stock photos are easy to get in today’s culture of immediacy.
Yes, it’s also easy to take your own photos due to the evolution of smartphone cameras. What’s not easy is making the decision to invest in advertising photography for your company. But let’s face it – you will absolutely use ALL those professional photos. Commercial photography – complete with a photography studio, lighting, styling, and retouching- legitimizes your business and propels your online exposure. Here’s why…
Nike Features
YOU GET AND KEEP THEIR ATTENTION: Did you know that posts with featured images are 120%-180% more visible online? That means simply having a photo available TRIPLES your clientele and sales. If you are trying to hook clients without photos, you’re doing it wrong. And if you’re trying to hook buyers with amateaur photos, again – you’re doing it wrong. You want your photos to reflect your kick-ass products, right? Well then it might be time to turn to a kick-ass studio – shameless plug.
We are all subject to the algorithm. Social media platforms measure how long visitors stay on a website, and if it’s less than a minute, your links drop to the bottom of the feed. Make sure you’re fostering customer relationships and enticing shoppers to click “add to cart.” Having stellar product photography drives sales up by 60%, and allowing shoppers to see a life sized image of the product – or at least zoomed in – again DOUBLES the purchase potential of the client. The more they know the more they buy. A great photography studio like Studio 3 can tell the story of your product from beginning to end.
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YOU’RE EDUCATIONAL: SHOW your clients, and then TELL them what they’re seeing. Process photos are all the rage. To be honest, it’s probably because reading is NOT all the rage. We don’t want to follow instructions, we want to follow a picture. We don’t want to read a menu, we want to see a picture of what could shortly be on steaming plates in front of us. Well give the people what they want! Create a video of your product in use or a photo menu for your restaurant with killer food photography. Photo stories allow people to envision themselves using your product, visiting your location, eating your food, or feeling the emotion of your models. Clients need the reassurance that you are supporting their need to understand the process. Seeing a product “in-action” solidifies client trust and increases purchase percentage. Building your customer’s confidence in their ability to utilize your product is a necessary step in brand evangelism. SHOW them it’s not too good to be true.
YOUR IMAGES ARE VARIED AND INTERESTING – YET CONSISTENT.
E-commerce and Instagram business accounts are looking more and more like twins these days. Have you noticed? Both are feeds of new products with a consistent tone, lighting, colors – Brand Identity. If a product image looks out of place in the feed, it stands out as a flaw. Clients view branding inconsistencies as a lack of quality and could lose trust in the website. ONE IN FOUR clients are lost because of brand inconsistency. Having consistent and quality branding practices make companies 20% more successful than companies who make their clients unsure or untrusting of their brand.
DannerWhat does this mean for you? In order to consistently provide impactful branding and quality content for your clients you must be consistent in the look of your products. Working with Studio 3 Inc means working with photographers and designers who are dedicated to your brand identity and consistency, ensuring that your products always look amazing. Because Beautiful Photography Sells Product – and Consistent Quality Builds a Brand Empire, my friends. It’s as simple as that.

Tis The Season For Client Comfort

The hustle and bustle of the holiday season; To-do lists unroll to the floor, coffee is taken through IV drips, and the studio always vaguely smells of cookies.

Tray Of Cookies
During the holiday season we understand you would rather be at home with a book and warm cup of Stash Tea, so we have done what we can to bring the cozy here.
Cue the elves (aka Studio 3, Inc.’s production team,) sit back, relax, and let us make your photographic dreams come true.
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We have decked the halls, strung the ornaments, and lit the client area with holiday cheer.
The Studio 3 Inc. creative team not only does whatever it takes to make your project a success, we do it while feeding you cookies and telling you jokes.
…We have even been known to have Fashion Santa drop by every now and then (We know him!)
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Our studio is equipped with ample snacks, coffee as strong as our wifi connection, tea, any magazine you could dream of, and a crazy amount of crayons for the kid in you.
There are multiple conference rooms available for those times when you just need to be alone. Client meeting, business call, or impromptu dance party; We’ve got you covered.
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We pride ourselves in providing a comprehensive client experience. Not only can you expect top of the line photography but also a welcoming work environment, great food, and even better company.
Drop us a line, let’s talk photography! We’re here 24 hours a day, it feels like, but let’s say 9-5. We can’t wait to work with you.
Happy Holidays!!

Let's Unpack This: A Look Inside Studio 3's Location Lighting Kit

When shooting lifestyle or product photography on location in the Pacific Northwest you rarely know what you’re going to get. The rain gods in our home states of Oregon and Washington are prevalent and powerful. Deluge or mist, the Studio 3 team arrives on location prepared for anything.
How do we juggle variously lit environments, keep a tight timetable and budget, and still exceed our client expectations? Experience. We have perfected our method in the madness that is this glorious industry.  Now, thanks to the Internet and the power of social media marketing, we are able to share some of that wisdom with you.

What does the Studio 3, Inc. team need to create beautiful photography on location, you ask?

Be it a location shoot for Danner Boots, ShedRain Umbrellas, Amazon, or Kaiser Permenante our fail-safe location lighting kit includes;

  • Radio Slaves
  • 3 Lighting Stands
  • 3 ft. Soft box
  • Medium Umbrella
  • AA Batteries
  • CTB Gel
  • CTO Gel
  • Light Meter

This minimalistic kit is best used for atmospheric, lifestyle, and commercial work.
“[This lighting kit] is best used in situations where your key light is the light already available. When working on location you’re supplementing available light with the strobes you bring with you. An important part of that is to match the color temperature of that available light—we do this using gels [CTB or CTO]. This allows you to separate your subject from the background and really focus the viewer’s attention on the product. ” – Joshua Romberg, Photographer
In need new lifestyle photography for your next campaign? Give us a shout; we’ll get the gear.

Digital Retouching, Can you Didg’ it?

“Keep away from people who try to belittle your ambitions. Small people always do that, but the really great make you feel that you, too, can become great.”
― Mark Twain

The million dollar question: What sets us apart from all of the other photography studios in the PNW? Well, quite a few things. But it’s hard to talk about them all in 500 words, so I am going to focus on our in-house digital department.
Not only are our digital artists pixel-perfect, they have the ability to turn photos around faster than I can type this sentence. No, we’re not a marketing agency, but we love working with them. We are photography pioneers. We look past the norm and find answers to questions you have yet to ask. How? Magic. Or Intuition, as they call it nowadays.
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Our award-winning photographers work closely with clients and the digital artists who render our images flawless. Communication is our biggest secret for success.

“Without each other, the quality standards we achieve here would not be possible.” -Craig Wagner, Photographer

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“Having an in-house [digital department] allows me to have face-to-face conversation before, during, and after a shoot. Whether we’re discussing how we should approach a job, or what my intention was in how I shot it, I have the asset of having a digital team that feels like an extension of myself.”
Craig Wagner, Photographer

Our digital team not only makes photos look better in post, they help the photographers shoot more efficiently. It’s photography plus.

“I have the opportunity to talk directly with clients, nipping problems in the bud, saving everyone time and money. We remove a step for the client without compromising the photos.” –Michelle Smith, Lead Digital Artist

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Working with a vast array of clients, we have shot some behemoths over the years; trains, planes, and automobiles to name a few. That’s a lot of surface area to make drop-dead gorgeous, which is why we keep stylists on the ready to spot check, scrub out smudges, and make sure each vehicle’s best side is showing. But we don’t have favorites. Whether it be a fleet for Freightliner, or a detailed shot of a Leatherman tool, each job gets the same level of attentiveness and digital mastery.

“It all breaks down to textures and tones. Fifteen minutes of proper styling and lighting prep during a shoot can save an hour of digital retouching.” –Michelle Smith

So what’s next? We are dreaming up bigger and better ways to make you look fabulous. Stay tuned, we’re 40 years young and constantly evolving.
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Stop, Prop and Roll!

How’d you make it look so GOOD? Well, my dears, it takes quite a bit of searching to find just the right prop. Ask our producers and stylists, they’ve got TONS of hilarious stories about finding the perfect prop for the job!

Everything including the kitchen sink.
Everything including the kitchen sink.

Stepping into our prop library, you’ll see that we have multiple racks with bins filled with fabric, sport helmets, fruit, tech supplies, mortars and pestles, and pretty much any object you can fathom. We keep it so organized, Martha Stewart would cry with pride.

Oh haiiiii, welcome to the prop library =^.^=
Oh haiiiii, welcome to the prop library =^.^=

We keep a hefty inventory of household items on hand to recreate life-like sets. Cups, picture frames, hand towels; we’ve got all the odds-and-ends to spruce up a set. Of course we have a plethora of other homestyle necessities too: luggage, bird cages, mannequins and a gas mask.

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No prop library is complete without a gas mask.

The prop library in our Seattle studio even has a fully functional shop attached to it, for when we need to build things for a shoot. What kind of things do we build for shoots? Kitchens, bathrooms, tables, even this beautifully lush “front yard.”

You can almost smell the fresh cut grass.
You can almost smell the fresh cut grass.

Need fruit, flowers, pie, towels, perhaps a stethoscope? We’ve got it! All sorts of items are constantly being added to our prop library and we are happy to add more to meet your needs. Give us a call and let’s get started on your photoshoot today.

Photographer Craig Wagner: Light Manipulation!

Craig Wagner is brilliant when it comes to manipulating and controlling light. Read below to hear his thoughts around these beautiful images!
I’ve always enjoyed some of the surreal imagery created by Man Ray during the 20th century. My inspiration for these images initially stemmed from past memories of his work. He would use a process known as solarisation and the visual impact, yet basic, was amazing! He created a photogram silhouette of an object, by placing simple objects directly on film plates and adjusting the exposure. This technique would create a “rayogram” look and feel. He was well known for this look and I wanted to create something similar with glassware.
For this shoot I chose to use the Canon 5D Mark III with the Canon 90mm tilt shift lens. This lens allowed more control of the plain of focus, as if I was using a large format view camera.
With my first image I began with a silhouette type look, playing with the composition and selective focus of the glassware, this led me to stacking the glasses on set. I wanted a cooler black & white feel so I began adjusting the hue. I did this by gelling the lights.

Light Manipulation

My next thought was toward tonality, I wanted to simulate a warmer Gelatin silver print so I changed my camera angle to give it a different perspective.

Light Manipulation

Again wanting to create as much “in camera”, not in Adobe Photoshop, I altered the image by holding different glassware in front of the lens until I achieved the “Motion Blur” effect you see here.

Light Manipulation

I must say since I spent so many years shooting with film and now exclusively digital, I sometimes miss the older technology and the in camera control.
To view more of Studio 3’s Product Photography click here!